Everybody’s eyes are on Coach Prime this fall. Deion Sanders, a pro player-turned-coach Hall of Famer, has captivated football fans throughout his career with his larger-than-life talent and personality. As for career success, Sanders is the only athlete to play in both a Super Bowl and a World Series. In the last year, he left…
If you were to look up the famous French perfume Chanel No. 5 on Wikipedia, you’ll come across an admonition right up at the top: “Not to be confused with Channel 5.” Hang on. Who could possibly confuse a French luxury fragrance with a TV network? Turns out, plenty of people. Consider the results of…
When it comes to crafting creative, brands can get too focused on the product and forget to include the creativity: the stuff that evokes some sort of emotion. T-Mobile’s long-running partnership with comedic actors Donald Faison and Zack Braff has elevated that brief into beloved campaigns that have gone all the way to the Super…
It started with a move that a social media marketing manager (SMM) thought industry peers would rally behind. A former NBA employee woke up and chose violence on the league’s Facebook page this morning pic.twitter.com/e8KkIl0z4m — Joe Pompliano (@JoePompliano) August 21, 2023 The now-former SMM’s post from the NBA account about fair pay and balanced…
Members of Gen Alpha–those born after 2010–may not yet have the same purchasing power as their Gen Z and millennial elders. However, brands put off getting to know them at their own peril because this demographic had already made up its mind about what’s cool, and what isn’t. Netflix has been crowned the “coolest” brand…
It’s no secret that the social media landscape is changing at a breaking speed. Instagram and TikTok are placing evermore emphasis on video, tweaking their algorithms to favor moving content over static images. Reels are drawing the lion’s share of attention in people’s feeds, and we’re yet to see the full impact of Generative AI…
A giant Barbie towers over Dubai’s business district, unfixing her long limbs from a plastic Mattel box as high as the Burj Khalifa skyscraper. Meanwhile, in London an underground carriage adorned with eyelashes rolls into a station, coating them with a lick of Maybelline’s “Lash Sensational” mascara on the way. These aren’t real ads, they’re…
Calling all card lovers: Mattel has a new job opening for a professional UNO player. The remit of the brand’s first chief UNO player is to play UNO Quatro, a new version of the classic card game that challenges people to connect four tiles in a row. Instead of posting on job sites like LinkedIn,…
Over the weekend, Elon Musk announced a major change for Twitter. We all hoped it was a joke, that he wouldn’t actually change the name of such a well-established brand. But as we’ve all come to see, he was quite serious. With the support of CEO Linda Yaccarino, Musk has changed the name of Twitter…
Our world has exploded in pink and Barbiemania has officially taken over. Mattel’s bet that Greta Gerwig’s new film Barbie can help re-energize the 64-year-old brand is paying off: the film sold an estimated $155 million in tickets at U.S. theaters. Barbie also collected an additional $182 million overseas. And the cherry on top: it…
Luxury health and wellness brand, Thorne, has teamed up with basketball legend, philanthropist and entrepreneur, Dwyane Wade, and his up-and-coming baller son, Zaire, for a campaign and partnership each of them hopes is “built to last.” Produced by BUCK, the campaign, titled “Build to Last,” comprises two 30-second hero spots; one featuring the retired, 3-time…
Cryptocurrency has an image problem. After a wave of momentum and buzz, including a Super Bowl 2022 full of crypto ads, the collapse of crypto network Terra and exchange FTX’s bankruptcy last year sent the market into disarray. The fallout means that for the average consumer viewing crypto today, “the prevailing feeling is mistrust,” said…
IPG creative agency R/GA has won Intuit TurboTax’s business, following a creative review that began in March. Intuit brands include Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp. R/GA will work on increasing consumer adoption of TurboTax offerings TurboTax Live and TurboTax Full Service. To do this, it will take a full-funnel approach to strategy, spanning…
At the end of June, Olivier Francois, the CEO of Italian car brand Fiat made a bold declaration: “Fiat will no longer produce gray cars.” It was a brave statement, given the shade’s popularity among drivers in Europe. However, it was made even braver because Francois made the rallying cry sitting inside a Fiat 600…
With 400 brands to sell across 190 countries to millions of consumers, Unilever certainly recognizes the potential generative AI tools such as ChatGPT or Dall-E could play in helping it produce ads that shift products at scale. At any given time, the Ben & Jerry’s owner has around 300 applications of AI supporting its supply…
CANNES, France — British Airways’ “A British Original” campaign has been awarded the Outdoor Grand Prix at Cannes Lions. The work was the first created for the brand by London-based Uncommon Creative Studio and featured 500 unique print, digital and outdoor executions. Each nodded to the box-ticking question most travelers happen across when booking a…
Minneapolis agency Colle McVoy has been selected by La-Z-Boy, the nearly century-old furniture company, to help lead a refresh of the iconic brand. The agency will provide strategy, design, public relations and influencer marketing to reposition the La-Z-Boy brand from one of nostalgia to a more active, dynamic and distinctive brand for modern audiences. La-Z-Boy,…
Close your eyes and think of a hot sauce brand. What do you see? Skulls and crossbones? Flames and grim reapers? Red Peppers? What about a teddy bear? In the first spot to promote his Tingly Ted’s hot sauce range, “a dip designed to make you smile, not sweat,” musician Ed Sheeran is teamed up…
On April 4, LA-based TikToker Melanie Moradi posted a Gucci unboxing video, unveiling the generous uniform set the designer brand bestows on all its new employees, herself included, to her 13,500 followers. Set to Lil Pump’s “Gucci Gang,” the short clip showed two huge shopping bags, filled with olive green blouses, blazers, shoes and leather…
On April 4, LA-based TikToker Melanie Moradi posted a Gucci unboxing video, unveiling the generous uniform set the designer brand bestows on all its new employees, herself included, to her 13,500 followers. Set to Lil Pump’s “Gucci Gang,” the short clip showed two huge shopping bags, filled with olive green blouses, blazers, shoes and leather…
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