The Super Bowl pregame slot is a moment of intense anticipation for viewers, fans and marketers, so it’s a fitting theme for McDonald’s to explore in its 30-second ad appearing before kickoff. The ad, “Can I Get Uhhhhhhh….” is inspired by what Jennifer Healan, vp of U.S. marketing, brand content and engagement at McDonald’s, described…
Shoe brand Skechers has relied on comfort as an important feature to sell in advertising its shoes through the years, and that quest for comfort continues on in a Super Bowl 56 campaign starring musician, actor and activist Willie Nelson. The global campaign features two 30-second spots that were filmed at his Luck Ranch near…
Bruce Claypool, a designer who worked for NFL Properties in 1981, has spent some time this week thinking about his most well-known creation: the Cincinnati Bengals helmet. The Bengals are preparing for their third appearance in the Super Bowl, which will be played on Sunday in Claypool’s hometown of Los Angeles. And the fact that…
Keeping a pulse on pop culture has been a recurring theme in the marketing strategy for Taco Bell. Looking to continue that messaging, the restaurant chain made rapper Doja Cat the star of its Super Bowl 2022 ad that breaks all the rules in and outside of the commercial. These rules include embargo times, as…
A uniform slab of brutalist concrete, Coca-Cola’s word headquarters soars 29 stories into the sky from Atlanta’s downtown business district. Even with the omicron variant having scrambled many companies’ plans for employees to return to the office, the roughly 4,200 people employed by Coke can be found in and around this city–living, working and, as…
Playing off the idea that life is a gamble, DraftKings is bringing the big bets for Super Bowl 56. Making its second consecutive appearance in the Big Game, the sports betting site focuses on taking risks in its 30-second clip airing during the first quarter of the Super Bowl. The spot was produced by creative…
Peloton is coming out ahead of both the opening bell and its late-afternoon Tuesday earnings call with a number of bombshells that promises to stem the flow of a weeks-long stock slide and perhaps prepare the stationary bike maker for a potential sale. John Foley, a cycling enthusiast who co-founded Peloton in 2013, is relinquishing…
As airlines continue to struggle through the uncertainties and challenges of the pandemic, Spirit Airlines and Frontier Airlines, two of the biggest low cost carriers, have agreed to a merger that would allow them to set the terms of discount air travel across the U.S., Latin America and the Caribbean. The proposal is valued at…
Los Angeles-based filmmaker and writer Tevin Tavares brings the look, sound and feel of culture to every project he touches. From storyboarding, creative direction and scripting for short films, to shaping creative strategy and overseeing visual direction for campaigns, Tevin brought his full experience to the table. His proudest work, he shared with Adweek for…
Potato chip brand Pringles aims to rewrite history as it explains in its latest campaigns that humans evolved simply to eat the cylindrically packaged potato snack, which features an evolution of its own. Created by Grey, the campaign introduced “Mind Popping,” the first brand positioning refresh since its “Once You Pop, You Can’t Stop” slogan…
As name, image and likeness partnership and endorsement deals continue to proliferate throughout the college sports season, brands are learning on the fly about what NIL deals make sense. Outback Steakhouse recently expanded its TeamMates program, signing 12 college basketball players in an effort to strengthen the brand’s presence in university athletics and boost its…
Sony is buying video game developer Bungie for $3.6 billion as the PlayStation Studio owner moves to counter its rivals as independent producers are caught in what appears to be a burgeoning wave of industry consolidation. Sony’s offer comes nearly two weeks after competitor Microsoft purchased Activision Blizzard for $68.7 billion to shore up its…
Just a mention of Folgers coffee conjures the saccharine sweetness of its indelible jingle and the gauzy, warm images of a Middle American family languidly rising to the caffeinated scent coming from the auto-drip maker. The J.M. Smucker coffee maker is hitting a hard pause on that image. The title of Folgers new campaign, “Bad…
Wolff Olins has promoted Emma Barratt to global executive creative director, with a remit to “push the boundaries of brand-led experiences.” Barratt joined Wolff Olins as creative director in 2017 and was promoted four years later to the ECD role, working with clients such as Alibaba, Google, Huawei and Uber. She had previously held roles…
LendingTree has spent the past year rebuilding its leadership team. Now, the online loan and insurance marketplace is ready to rebuild its brand and its connection to consumers under marketing leader Shiv Singh. Singh joins LendingTree as chief marketing and customer experience officer after nearly two years at Expedia. During that time, Singh, who served…
As it revs up for Super Bowl 56, DraftKings announced that it has promoted Stephanie Sherman to the role of chief marketing officer. The online betting service will have a 30-second ad in Super Bowl 2022, produced by creative agency VaynerMedia, running during the first quarter. Over the past two years, Sherman has led DraftKings’…
Chipotle Mexican Grill has always positioned itself as the healthy alternative to burger-based quick serve and casual food chains. But as plant-based food items populate restaurant menus beyond Veganuary promotional stunts, the chain is trying out a plant-based chorizo for a limited time. The new meatless menu item is getting some support from sports media…
Walgreens’ Patrick McLean is the latest chief marketing officer to step down from the role, as brands and personnel struggle with how to structure the job’s functions and duties. McLean joined the drugstore chain in Nov. 2019 after stints at financial services companies TD Ameritrade and Capital One. He revealed that he was leaving Walgreens…
Brand marketing veteran Micky Onvural is leaving her role as CEO of men’s clothing retailer Bonobos to become chief marketing and communications officer for retirement investment services firm TIAA. Onvural will report to Thasunda Brown Duckett, president and CEO of the company whose full name is Teachers Insurance and Annuity Association of America-College Retirement Equities…
The days of showing your fan loyalty by collecting trading cards of your favorite basketball player are over. Now, to showcase your allegiance, it’s about sweat and NBA Top Shot moments. Blockchain platform Dapper Labs’ marketplace NBA Top Shot is dropping its first major ad today focusing on the future of collectibles with an appearance…
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