Feb 28

Exclusivity Reserved: How Resy Helps American Express Grab a Table at the Hardest-to-Get Restaurants

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A commitment to exclusivity is an essential quality of any lasting relationship. As the three-year anniversary of American Express’s acquisition of restaurant reservations platform Resy approaches this spring, the promise of exclusive access to merchants and dining patrons is at the heart of both brands’ symbiotic marketing strategy. In July 2021, Resy and Amex became…

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