Why Grubhub and Amazon Took the Plunge With a Co-Branded Ad

Shoppers can find most things they need on Amazon, and some they don’t (see: tiny deck chairs and emotional support pickles). They can also order sushi, burritos, and more without delivery fees, thanks to a tie-up with takeout app Grubhub. Since 2022, Amazon Prime’s 180 million members have had access to Grubhub+, the brand’s premium…

P&G’s Marc Pritchard: Great Advertising Finds Inspiration in Everyday Moments

Diapers, laundry, soap, toothpaste, body wash, and toilet paper may not be the first products people turn to for inspiration, but according to Procter & Gamble (P&G) chief brand officer Marc Pritchard, such ordinary things can hold creative opportunities. “Everyday moments are full of inspiration potential,” Pritchard said during his presentation at the ANA Masters…

8 Months After Acquiring JUV Consulting, UTA Is Pitching Brands on How to Reach Gen Z

Brands looking to connect with Gen Z often don’t know how to connect with them. Talent agency giant United Talent Agency hopes to change that. In February, UTA acquired Gen Z consulting firm JUV Consulting for an undisclosed amount to form a practice called Next Gen focused on helping marketers reach younger consumers. This week,…

Civic Wisdom Foundation Wants to Register Young Voters Weeks Ahead of U.S. Election

With only a couple of weeks left before the U.S. election, it’s crunch time for making sure that young American voters like Gen Z and millennials get to the polls. A new nonpartisan campaign from organization Civic Wisdom Foundation and agency David&Goliath called #SpeakYourVote aims to register 50,000 new voters while educating and encouraging young…

Top 5 TV-Themed Brand Activations at New York Comic Con 2024

It’s that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego’s version that took place earlier this summer, organizers and fans…

Go Inside Jimmy Fallon’s Tonightmares… If You Dare

This spooky season, there’s something scarier at Rockefeller Center than a Jenna Maroney-hosted Halloween party. The iconic Manhattan location is hosting Jimmy Fallon’s Tonightmares, The Tonight Show host’s first foray into the haunted maze craze that sweeps through theme parks and other family-friendly venues every October. Open through Oct. 31, Tonightmares invites the brave and…

How McCafé At Home Worked With Puerto Rican Artist Lunay

McCafe At Home teamed up with Puerto Rican reggaeton artist Lunay on a campaign that shows how brands are increasingly looking to reach Hispanic and Latinx consumers through social media. Coffee is a major part of Latinx culture. So, McDonald’s at-home coffee brand McCafe At Home worked with Lunay for the second year on a…

The Art of Storytelling for Brands With Deepak Chopra

Welcome to another special episode of the Marketing Vanguard podcast recorded at Brandweek 2024 in Phoenix, Ariz. This week, ADWEEK chief experience officer Jenny Rooney speaks with one of Time magazine’s 100 Most Influential People: Deepak Chopra, founder of the Chopra Foundation, prolific author, and wellness guru. Join us for an engaging conversation delving into…

Getting Out of the Brand Book: Tinder and Brand.AI on Evolving With Culture

Millennial-made dating app Tinder is on a mission to win over Gen Z–and it’s employing AI to help with the task. That means identifying the brand’s “core truths” while acknowledging some harder truths, said Stephanie Danzi, senior vice president of global marketing at Tinder. “We’ve been on a bit of a journey to reclaim our…

Mozilla Unveils Brand Refresh, Aims to ‘Reclaim the Internet’

Mozilla, founded by Netscape employees in 1998 as a source of free internet software, teamed up with global branding agency Jones Knowles Ritchie on a rebrand aimed at encouraging people to “reclaim the internet as a global public resource, open and accessible to all.” The rebranding effort incorporated feedback from Mozilla employees, the broader Mozilla…

Disrupting Beauty and Scaling New Brands With Maesa

In this episode of the Brave Commerce podcast,hosts Sarah Hofstetter and Rachel Tipograph are joined by Oshiya Savur, chief brand and marketing officer at beauty brand developer Maesa, for a deep dive into the evolving beauty industry. Savur shares Maesa’s unique approach as a beauty incubator, shedding light on how they disrupt declining categories by…

Sephora and TikTok Are Partnering to Help Beauty Marketers Make More Inclusive Branded Content

For the second year, Sephora and TikTok are partnering on a program to help beauty brands make better, more inclusive branded content with creators. This year, Sephora and TikTok decided to focus on matching brands with musical artists to make popular songs that can be used in TikTok videos. The partnership brings together two of…

Why Poppi Used a New York Pop-Up to Promote a New Flavor and Drive Merch Sales

Every fall, fashion lovers gather in New York for a week to get a preview of what’s to come. This year, healthy soda brand Poppi joined in with a pop-up called Poppi World to promote a new cherry cola flavor and sell branded merch. Poppi World was aimed at bringing the digital-heavy brand offline. The…

Not Your Average Older Sibling: Bubble Skincare Is Looking Out for Young Consumers

In 2020, along with several other categories that were impacted due to massive consumer behavior shifts stemming from the pandemic, the skin care industry was revived. Driven by Gen Z and Gen Alpha, fresh players entered the chat, including Bubble Skincare. With its innovative skin care products and dedication to inclusivity, Bubble Skincare has created…

How Peacock’s Love Island USA Is Translating Into Brand Impact

Competition reality TV is having a moment for brands–and everyone wants to be the new bombshell entering the villa. According to NBCUniversal, reality television has become a true love story for brand marketing, bringing a 42% increase in likeability compared with television norms and causing a halo effect opportunity for advertisers. Among the highlights, brands…

Cadillac Is Rolling Out Some Trendy New Models—of Sneakers

It’s a summer evening at Zero Bond, a private Manhattan club where the lights are low, the net worth high, and the likes of Elon Musk, Gigi Hadid and Shawn Mendes have been spotted. Up on the roof, guests cluster beneath the box hedges, absorbed in cocktails and conversation. Few of them notice when a…

Starbucks’ New Boss Brian Niccol Is the Latest CMO-to-CEO Success Story

Starbucks has joined the growing list of brands putting former marketers in the top seat, hiring former marketer Brian Niccol as chief executive and chairman. Niccol has served as Chipotle’s CEO since 2018. Before that, he was CEO at Taco Bell–a role he took on after serving as chief marketing officer and later president of…

The Story Behind Florida’s Weird Billboard Targeting Trump

Charli XCX may be our “favorite reference,” as she sings on her hit album “Brat,” but “weird” is the Democrats’ new favorite way to refer to Republican presidential candidate Donald Trump and his running mate, Ohio Sen. J.D. Vance. One digital billboard, which ran from Aug. 9-12, sought to harness this confluence of internet memes….

How Chuck E. Cheese Is Remaking Itself for Gen Alpha

As its tagline notes, Chuck E. Cheese has always been the place where “a kid can be a kid.” Now, to get more through its doors, it’s undergoing a marketing reset that will see it create more content and promotions squared directly toward children, not just their parents. Mark Kupferman, who joined as Chuck E….

Exclusive: Wellness Brand Thorne Hires Ex-Kate Spade CMO Mary Beech as First CGO

If those viral recipes for the magnesium-infused “Sleepy Girl Mocktail” and greens powder juices dominating your social feed haven’t made it crystal clear, supplements are having a moment. The $35.7 billion U.S. vitamin, mineral and supplement retail market is forecast to grow at a compound annual growth rate of 2.5% from 2022 to 2027, as…