Hasta La Creative!

BBDO New York created a 45-second spot starring Jason Sudeikis entitled “Tourists,” promoting AT&T’s sponsorship of the Tribeca Film Festival, which began Wednesday and runs through the 26th.

In the spot, two tourists visiting New York run into Sudeikis on the street and he obliges them for what he assumes will be a quick snapshot. Soon, however, the couple is directing Sudeikis for a short video (and they won’t settle for a subpar cut). “Theres a film lover in all of us” reads the tagline at the end of the spot, followed by the AT&T and Tribeca Film Festival logos. BBDO keeps AT&T’s branding in the background of the spot, instead letting the short highlight the company’s sponsorship of the Tribeca Film Festival. Sudeikis wasn’t just a random selection, as he stars in three films appearing in the festival, making him a pretty perfect choice for the spot.

Credits:

Client: AT&T
Agency: BBDO New York
Chief Creative Officers: David Lubars (worldwide), Greg Hahn (N.Y.)
Executive Creative Director: Matt MacDonald
Senior Creative Directors: John LaMacchia, Simon Foster
Associate Creative Director: Geoff Proud
Senior Art Director: Will Holmes
Group Executive Producer: Julie Collins
Executive Producer: Alex Gianni
Producer: Gillian Burkley
Managing Director: Mark Cadman
Senior Director: Brian Nienhaus
Account Director: Gail Curtis
Account Executive: Sigourney Hudson-Clemons
Production Company: O-Positive
Director: Brian Billow
Director of Photography: Joe Zizzo
Executive Producers: Ralph Laucella, Marc Grill
Producer: J.D. Davison
Editing House: Mackenzie Cutler
Producer: Sasha Hirshfeld
Editor: Ryan Steele
Assistant Editor: Jean Taylor
Color Correction: Company 3
Colorist: Tim Masick
Visual Effects: Schmigital
Flame Artist: Jim Hayhow
Flame Assistant: Joseph Miller

BBDO New York has released a timely Tax Day online spot for Snickers, entitled “The Snickers Write-Off.”

Billed as a “short documentary,” the ad follows the story of the “injustice” faced by an Arizona woman in when she attempted in 2005 to write-off a Snickers bar as a business expense (she was later audited). She purportedly bought the bar while working late in an effort to stave off hunger and stay on-task. The spot features her telling her version of events, and features a tax attorney who agrees that it should have counted as a deductible business expense, as well as a neuroscientist explaining how hunger affects the brain. It ends with Snickers doing something to attempt to make things right. While the spot runs a bit long at over three minutes, it finds the right balance of tone and, of course, couldn’t be more timely. Now running on YouTube, a social campaign supporting the video will roll out on Facebook, Twitter and Tumblr from now until Tax Day (April 15th).

Credits:                                                                                                                                                                                                                                                           Agency: BBDO NEW YORK                                                                                                                                                                                                                                                Client: SNICKERS

Chief Creative Officer, BBDO Worldwide: David Lubars                                                                                                                                                                                          Chief Creative Officer, BBDO New York: Greg Hahn                                                                                                                                                                                        Executive Creative Director: Gianfranco Arena                                                                                                                                                                                                    Executive Creative Director: Peter Kain                                                                                                                                                                                                                 Creative Director: Peter Alsante                                                                                                                                                                                                                                            Associate Creative Director: Matthew Zaifert                                                                                                                                                                                                    Managing Director: Kirsten Flanik                                                                                                                                                                                                                             Global Account Director: Susannah Keller                                                                                                                                                                                                            Account Director: Joshua Steinman                                                                                                                                                                                                                        Account Manager: Dylan Green                                                                                                                                                                                                                                Account Executive: Jocelyn Choi                                                                                                                                                                                                                                Director of Integrated Production: David Rolfe                                                                                                                                                                                                       Group Executive Producer: Amy Wertheimer                                                                                                                                                                                                        Producer: Mona Lisa Farrokhnia                                                                                                                                                                                                                                    Music Producer: Julia Millison                                                                                                                                                                                                                                     Group Planning Director: Crystal Rix                                                                                                                                                                                                                           Senior Planner: Alaina Crystal

Director: Evan Bernard                                                                                                                                                                                                                                               Director of Photography: Joseph DeSalvo                                                                                                                                                                                                                    Line Producer: Koji Yahagi                                                                                                                                                                                                                                    Production Supervisor: Renee Haar                                                                                                                                                                                                                               Projects Lead: Michael Gentile                                                                                                                                                                                                                                         Audio Engineer: Corey Bauman                                                                                                                                                                                                                           Illustrator: Kieran Bergin

Editorial: NO6                                                                                                                                                                                                                                                                  Editor: Ryan Bukowski                                                                                                                                                                                                                                             Executive Producer: Corina Dennison                                                                                                                                                                                                                    Producer: Malia Rose                                                                                                                                                                                                                                                 Colorist: Stephen Picano

BBDO New York introduces a new character for GE with the spot “Invention Donkey.”

Invention Donkey is a micro-sized donkey who grants invention-related wishes (sort of oddly specific, but okay). He introduces himself to a guy who has a little trouble with the wish part initially, asking for two best friends, DVDs and then a fun app. When Invention Donkey takes him to task for his lame wishes, he then comes up with “something to help power the planet.” Invention Donkey’s response involves a lot of hard work and planning, which, it is implied, GE has already put into finding a solution.

BBDO New York turned a lot of heads with its inventive and surreal advertising for GE last year, including “Childlike Imagination,” “What Would Happen,” “Ideas” and “The Boy Who Beeps.” The agency’s latest effort for GE is a slight change in approach, similarly surreal to past efforts but with a less serious tone (and a cute, tiny talking donkey). Like previous spots (particularly “Ideas”), it continues to celebrate the culture of invention at GE.

“We can show specific examples of things they’ve made of the last few years, but the pure essence of that place is teeming with inventors,” Tim Roan, BBDO New York creative director and copywriter, told Creativity. “They invent the big, important stuff. But a lot of the innovation most often covered or talked about is stuff like apps. That’s what people consider great contributions to mankind? So we’re trying to lead the witness to think a bit different about how the big, important, difficult stuff doesn’t happen with a snap of the finger. It takes unbelievable amounts of people, planning, foresight, and perspective.”

Credits:

Agency: BBDO New York

Client: GE

Title: Invention Donkey

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Michael Aimette

Creative Director, Copywriter: Tim Roan

Creative Director, Copywriter: Levi Slavin

Art Director: Cesar Finamore

Group Executive Producer: Diane Hill

Head of Music Production: Rani Vaz

Global Director: Brandon Fowler

Senior Director: Peter McCallum

Account Manager: Tessa Cosenza

Account Executive: Will Langenberg

Production Company: Radical Media

Executive Producer: Gregg Carlesimo

Line Producer: Robin Buxton

Director: Steve Miller

Editorial: Mackenzie/Cutler

Editor: Ian Mackenzie

Assistant Editor: Nick Divers

Executive Producer: Sasha Hirschfield

VFX: Framestore

VFX Supervisor: Theo Jones

Head of 3D: Andy Rowen Robinson

Director of Animation: David Hulin

Head of Production: Sarah Hiddlestone

Compositing: Raul Ortega

Producer: Raven Sia

Sound Mix: Mackenzie/Cutler

Engineer: Sam Shaffer

Earlier this month, BBDO New York launched an extension of Twix’s “Left Twix Vs. Right Twix” platform featuring Nick Lachey as spokesman for both Left Twix and Right Twix. Now, the agency has released the follow-up with the final round of ads for the campaign.

In the above spot, “Left Twix Parts Ways With Nick Lachey,” a Left Twix spokesman explains that the company has decided to drop Lachey following the leak of a video in which Lachey admits he can’t tell the difference between Left Twix and Right Twix. Of course, since they’re “unoriginal idea-stealers,” Right Twix also decides to fire Lachey. Two shorter ads then see Lachey setting the record straight, claiming the superiority of Peanut Butter Left Twix and Peanut Butter Right Twix in the two spots. It’s basically more of the same formula for the campaign, but the whole firing of Lachey approach is not a bad way to cap off his involvement with the brand and fits well with the overall tone of Twix’s advertising.

Credits:

Agency: BBDO New York

Client: TWIX

Title: Nick Lachey vs. Nick Lachey

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

Creative Director: Peter Alsante

Creative Director: Andre Massis

Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Executive Producer: Alex Gianni

Executive Art Producer: Betsy Jablow

Managing Director: Kirsten Flanik

Global Account Director: Susannah Keller

Group Planning Director: Crystal Rix

Senior Planner: Alaina Crystal

Account Director: Lisa Piliguian

Account Director: Phil Brolly

Account Manager: Ashley Gill

Account Executive: Aparna Joshi

Celebrity Talent Acquisition: The Marketing Arm

Production Company: O Positive, LLC

Director: Kenny Herzog

Executive Producer: Ralph Laucella

Line Producer: Ken Licata

Editing Company: No 6

Executive Producer: Corina Dennison

Editor: Jason Macdonald

Martin Schoeller Studio

Photographer: Martin Schoeller

Producer: Lisa Hooper

Retoucher: Jim Lewis

BBDO New York debuted a new, movie-themed spot for M&Ms during Sunday’s Oscar broadcast entitled “Big Movie.”

The 30-second spot pretends to be a film trailer for M&M’s “Big Movie,” spending the majority of its duration lampooning common Hollywood action movie tropes. Then near the end the spot gains a bit of self-awareness, as when the voiceover guy admits the “Big Movie” is “just a commercial,” Red rolls his eyes and stops what he’s doing (which happens to be saving the other M&Ms from a ticking time bomb). It’s basically more of the same kind of goofy humor the brand has made its trademark over the years, and why not? The movie-themed nature of the ad serves not just to tie it to the Oscars but to promote it as a snack at the theater, which makes sense given the brand’s popularity in that context. In case the connection wasn’t obvious, the spot even ends with the line “Movies are better with” and a shot of an M&M.

Credits:

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Tim Bayne, Lauren Connolly
Associate Creative Directors: Christopher Cannon, Eduardo Peterson
Executive Producer: Regina Iannuzzi
Producer: Samantha Errico
Global Account Director: Susannah Keller
Account Director: Carrie Lipper
Account Manager: Alyce Regan
Account Executive: Mariano Pintor
Production House / Director / Senior Producer: Traktor
VFX House: House Special
VFX/CG Supervisor: Kirk Kelly
Animation Lead: Kevin Phelps
Compositing Lead: Rex Carter
Senior Producer: Zilpha Yost
Edit House: PS 260
Editor: Maury Loeb
Assistant Editor: Matt Posey
Senior Producer: Laura Lamb Patterson

BBDO New York released a new ad for Foot Locker featuring Cleveland Cavs star Kyrie Irving entitled “Acting.”

Irving is hanging with some friends, who admire his signature sneaker, now available in a variety of colors. They note that between the season going well, Irving’s appearance in the All Star Game and the sneaker release, he seems to have it all going on. Irving replies that he’s also taken up acting, and plays them a clip of his appearance on a popular crime drama series.

The ad’s humorous approach follows the formula BBDO has set in its “Foot Locker. Approved” campaign well. It’s content and release are also timely, with the NBA All Star game quickly approaching. And while Irving’s supposed acting ability is the butt of the joke here, anyone who has seen him play Uncle Drew” knows that his comedic chops aren’t bad for an NBA player.

Credits:

Agency: BBDO New York

Client: Foot Locker

Title: Acting

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Chris Beresford-Hill

Executive Creative Director: Dan Lucey

Copy Writer: Mike Motch

Art Director: Austin Mankey

Director of Integrated Production: David Rolfe

SVP, Executive Producer: Anthony Curti

Executive Producer: Tricia Lentini

Graphic Designer: Jessica Andrew

Worldwide Senior Director: Troy Tarwater

Account Director: Janelle Van Wonderen

Account Manager: Nick Robbins

Assistant Account Executive: Sam Henderson

Production Co – O Positive

Director: Jim Jenkins

Executive Producer: Ralph Laucella

Executive Producer: Marc Grill

Director of Photography: Jeff Cutter

Editorial – No6 Editorial

Editor: Jasopn MacDonald

Executive Producer: Corina Dennison

Producer: Malia Rose

Assistant Editor: Zach Patton

Sound– Sound Lounge

Sound Mixer: Tom Jucarone

Online – No6

Flame: Ed Skupeen

Assistant Flame: Mike Grosshandler

Color – CO3

Colorist: Tim Masick

BBDO New York released an extended 90-second version of a new spot for Mountain Dew Kickstart entitled “Come Alive,” which will run during the Super Bowl pregame show.

In the ad, three guys are sitting in a basement playing video games when one of them asks for a Kickstart. As they each take a sip, the music starts up (“Out The Speakers feat. Rich Kidz” by A-Trak, Milo & Otis) and things start to get weird. The three guys are compelled to start dancing, seemingly without intent — but that’s just the beginning. Soon everything in the room, from the dog to a head of a buck to a traffic sign hanging on a wall, join in for one super strange dance party, ending with the tagline, “It All Starts With a Kick.” The implication is that the highly-caffeinated beverage will provide you with energy for all manners of endeavor (not that it will take control over your body and perception, setting off a chain reaction of dance-madness over which you have no control). After the ad makes its Super Bowl pregame debut, the brand will promote it on social channels including Twitter, Vine, Snapchat and, of course, YouTube.

Credits:

Agency: BBDO New York
Client: Mountain Dew
Title: Come Alive

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Tim Bayne
Executive Creative Director: Lauren Connolly
ACD/Copywriter: Dan Kelly
ACD/Art Director: Todd Rone Parker
Group Executive Producer: Julian Katz
Producer: Sofia Doktori
Executive Music Producer: Melissa Chester
Sr. Account Director: Ladd Martin
Account Director: Patrice Reiley
Account Manager: Kylie Halperin
Account Executive: Jillian Netzel
Planning Director: Jessica Summerfield

Production Company: Caviar
Director: Keith Schofield
Executive Producer: Michael Sagol
Executive Producer: Jasper Thomlinson
Executive Producer: Cathleen Kisich
Head of Production: Kelly Bowen
DOP: Damian Acevedo
Producer: Adrianne McCurrach

Edit House: Rock Paper Scissors
Executive Producer: Eve Kornblum
Producer: Lisa Barnable
Editor: Carlos Arias
Assistant Editor: Alexandra Debricon

Mix House: Heard City
Mixer: Phil Loeb

Post EFX: eightvfx
EP/Owner: Baptiste Andrieux
CD/Owner: Jean Marc Demmer
Executive Producer: Shira Boardman,
Executive Producer: Alyssa St. Vincent
VFX Supervisor: Yannick Leblanc
CG Lead: Jean-Baptiste Cambier
Lead Designer: Jaguar Lee
VFX Artist: Yann Mallard
Animator: Sue Campbell
Rigging: Kevin Culhane
Modeler: Diego Melgar
Look Dev: Damien Bataille
Flame Lead NY: Fabien Coupez
Flame Lead LA: Philip Ineno
Flame Compositor: Steve Miller
Flame Compositor: Alex Kolasinksi
Roto/Paint: Marianne Magne
Producer: Chad Carbone
Producer: Michael Shores
Coordinator: Kyle Leonard

Music:
Licensed Master: “Out The Speakers feat. Rich Kidz” by A-Trak, Milo & Otis

Snickers has released a teaser of its Super Bowl spot from BBDO New York, apparently a continuation of the agency’s ongoing “You’re Not You When You’re Hungry” campaign.

The teaser features Danny Trejo as Marsha Brady, angrily brushing his hair and counting each brushstroke as Mrs. Brady calls from downstairs, giving a pretty clear indication of the direction the full 30-second ad will take. Snickers’ ad will mark the brand’s first Super Bowl appearance since 2011, as Mars has instead opted to plug its M&Ms brand during the big game for the past few years. Interestingly, Snickers has promised to release the complete ad early if it generates enough interest.

“Fans can ask to have the spot released early through a number of social media activities, and if consumers generate 2.5 million social media engagements before kick-off on Feb. 1, Snickers will release the entire 30-second spot early,” the brand told Adweek.

The “Week of Greatness” is back via Foot Locker and BBDO New York.

The campaign debuted last night and scored coverage on ye old sports blogs; this spot starring Derrick Rose and the notoriously mild-mannered Tim Duncan already has a million and a half YouTube views.

Three more spots in the series after the jump; each one plays on a different, long-standing sports joke.

(more…)

New Career Opportunities Daily: The best jobs in media.

Vince Gilligan needs no introduction, but he is new to the advertising game as of yesterday. The director–currently working on “Breaking Bad” spinoff “Better Call Saul”–signed with L.A./New York production company Interrogate.

No word on whether he will reveal alternate endings to the spots he directs.

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New Career Opportunities Daily: The best jobs in media.