Hasta La Creative!

BBDO New York has released a timely Tax Day online spot for Snickers, entitled “The Snickers Write-Off.”

Billed as a “short documentary,” the ad follows the story of the “injustice” faced by an Arizona woman in when she attempted in 2005 to write-off a Snickers bar as a business expense (she was later audited). She purportedly bought the bar while working late in an effort to stave off hunger and stay on-task. The spot features her telling her version of events, and features a tax attorney who agrees that it should have counted as a deductible business expense, as well as a neuroscientist explaining how hunger affects the brain. It ends with Snickers doing something to attempt to make things right. While the spot runs a bit long at over three minutes, it finds the right balance of tone and, of course, couldn’t be more timely. Now running on YouTube, a social campaign supporting the video will roll out on Facebook, Twitter and Tumblr from now until Tax Day (April 15th).

Credits:                                                                                                                                                                                                                                                           Agency: BBDO NEW YORK                                                                                                                                                                                                                                                Client: SNICKERS

Chief Creative Officer, BBDO Worldwide: David Lubars                                                                                                                                                                                          Chief Creative Officer, BBDO New York: Greg Hahn                                                                                                                                                                                        Executive Creative Director: Gianfranco Arena                                                                                                                                                                                                    Executive Creative Director: Peter Kain                                                                                                                                                                                                                 Creative Director: Peter Alsante                                                                                                                                                                                                                                            Associate Creative Director: Matthew Zaifert                                                                                                                                                                                                    Managing Director: Kirsten Flanik                                                                                                                                                                                                                             Global Account Director: Susannah Keller                                                                                                                                                                                                            Account Director: Joshua Steinman                                                                                                                                                                                                                        Account Manager: Dylan Green                                                                                                                                                                                                                                Account Executive: Jocelyn Choi                                                                                                                                                                                                                                Director of Integrated Production: David Rolfe                                                                                                                                                                                                       Group Executive Producer: Amy Wertheimer                                                                                                                                                                                                        Producer: Mona Lisa Farrokhnia                                                                                                                                                                                                                                    Music Producer: Julia Millison                                                                                                                                                                                                                                     Group Planning Director: Crystal Rix                                                                                                                                                                                                                           Senior Planner: Alaina Crystal

Director: Evan Bernard                                                                                                                                                                                                                                               Director of Photography: Joseph DeSalvo                                                                                                                                                                                                                    Line Producer: Koji Yahagi                                                                                                                                                                                                                                    Production Supervisor: Renee Haar                                                                                                                                                                                                                               Projects Lead: Michael Gentile                                                                                                                                                                                                                                         Audio Engineer: Corey Bauman                                                                                                                                                                                                                           Illustrator: Kieran Bergin

Editorial: NO6                                                                                                                                                                                                                                                                  Editor: Ryan Bukowski                                                                                                                                                                                                                                             Executive Producer: Corina Dennison                                                                                                                                                                                                                    Producer: Malia Rose                                                                                                                                                                                                                                                 Colorist: Stephen Picano