Apr
18
Advertising: At 2014 New York Auto Show, Just Click to Kick the Tires
Posted in: UncategorizedUsing Google’s Street View technology, sponsors of the New York International Auto Show are creating a virtual exhibition online.
Jan
30
Super Bowl Will Again Be a Showcase for Automakers
Posted in: UncategorizedChevrolet, Audi, Kia and Toyota are among repeat Super Bowl advertisers, but Jaguar will be a first timer.
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Jan
23
F.T.C. Chides Nissan Over Deceptive Truck Ad
Posted in: UncategorizedThe commercial shows a Nissan Frontier pickup pushing a stuck dune buggy up a sand hill, but in reality both vehicles were pulled up the hill by cables.
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Dec
27
Advertising: Playing on America’s Love for Its 2-Ton Darlings
Posted in: UncategorizedAds by the insurers SafeAuto and Nationwide feature the cars, however unremarkable, that their owners treat like members of the family — complete with names.
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Sep
16
Campaign Spotlight: If You Like Music, There May Be a Ford in Your Future
Posted in: Uncategorized“The Rider Challenge,” an online marketing campaign produced by Live Nation Entertainment, pits teams competing in Ford Fiestas.
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Sep
11
Advertising: Appealing to a Sense of Value for Car Care
Posted in: UncategorizedAdvertising campaigns from a number of companies are signaling the return of the character or mascot while others are encouraging consumers to be smart by being value-conscious.
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Sep
09
Cal Worthington, Car Dealer With Manic Ads, Dies at 92
Posted in: UncategorizedMr. Worthington owned a string of car dealerships and ran dozens of outlandish commercials daily on California television for more than half a century.
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Jun
23
Q. & A. With Stuart Elliott
Posted in: UncategorizedWhy does the Kia Soul television ad use stuffed rodents — hamsters? ferrets? — driving the vehicle?
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Jun
21
When Cars Assume Ethnic Identities
Posted in: UncategorizedJeep is reviving the Cherokee nameplate at a time when ethnic, racial and gender labeling has been largely erased from sports teams and products.
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Apr
09
Media Decoder Blog: G.M. Returns to Facebook for a Test, for Now
Posted in: UncategorizedGeneral Motors, which made headlines in May 2012 when it stopped running paid advertising on Facebook, said on Tuesday that it had begun a test program of paid ads on facebook.com aimed at consumers who check Facebook on their mobile devices.
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Mar
29
Advertising: Automotive Industry Ad Campaign Focuses on Young Drivers
Posted in: UncategorizedMadison Avenue and automakers are trying to lure young Americans who are more interested in the newest smartphone than in the newest sedan.
Mar
19
Media Decoder Blog: American Honda Divides Its Biggest Ad Assignments
Posted in: UncategorizedOne of the largest recent reviews for an advertising account has ended with the incumbent agency keeping a significant part of the assignment, but relinquishing two large pieces to other agencies.
Mar
01
Advertising: A Shared History in Detroit Is an Ad Inspiration
Posted in: UncategorizedThe partnership unites Chrysler and “Motown: the Musical” about Berry Gordy and Motown, the record label he founded in Detroit.
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