Oct 13

DLKW Lowe Gets Weird with Ashton Kutcher for Lenovo

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DLKW Lowe teamed up with Ashton Kutcher for a series of offbeat ads promoting Lenovo Yoga Tablet 2 Pro.

In the spots, Kutcher engages in some unusual pastimes, including milking his goat for his morning cereal (while reading the tablet), painting beaver portraits with his toes and knitting. Offbeat humor is nothing new for the brand, which teamed up with Onion Labs for the ongoing satirical fantasy football series Tough Season. While this latest effort from DLKW doesn’t reach the comedic highs of Onion Labs’ creation, it certainly is memorable. (Who could forget Kutcher’s horrifying beaver portrait?) (more…)

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Mar 18

Funny or Die prepara iSteve

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Enquanto jOBS era esperado para 19 de abril – a produtora Open Road resolveu adiar a estreia da cinebiografia de Steve Jobs por tempo indeterminado, até criar uma estratégia de marketing aceitável -, o Funny or Die corria para lançar o seu iSteve alguns dias antes, em 15 de abril. Como o próprio poster diz, a meta era ser “O primeiro filme sobre Steve Jobs”. Agora, então, ficou fácil. O que talvez seja um pouco mais complicado é agradar os fãs mais exaltados da Apple e seu fundador.

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O filme terá entre 60 e 75 minutos e nada mais é do que uma cinebiografia satírica que foi criada, segundo seu roteirista e diretor, Ryan Perez, sem grandes pesquisas, somente uma olhadinha na Wikipedia. Se os fanboys já começaram a se coçar, a produtora Allison Hord garantiu ao The New York Times que até os mais radicais conseguirão rir da brincadeira. Talvez para amenizar o impacto, o ator convidado para viver Jobs foi Justin Long, o Mac da campanha Mac x PC Windows.

Justin Long talvez não tenha ficado tão parecido com Jobs como Ashton Kutcher, da mesma forma que muita gente – inclusive Steve Wozniack – defendem que jOBS está longe da realidade. Para deixar a brincadeira ainda mais divertida, Aaron Sorkin corre por fora e também prepara uma cinebiografia, baseada no livro de Walter Isaacson. Agora é esperar para ver.

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Apr 14

Ashton Kutcher: TWITTER-GLITTER-ATI

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Not only known for making disturbingly bad movies and playing in, “That 70s Show,” Ashton Kutcher’s current goal in life is to gain one million followers on Twitter. Apparently, Ashton does not realize that social media is not something that we need ‘to achieve,’ but actually serves a purpose to us “littler folk.”

CNN has the highest number of followers as of 9am CST, at just over 900,000. Ashton has about 850,000 followers. It’s funny, but I thought that social media’s purpose was for people to ENGAGE with one another based on common interests, professions, passions, or just plain ol’ curiosity…not to COLLECT followers as if they were chattel. Mr. Kutcher seems to think that followers=(insert needed quality here) and will somehow get him somewhere. I personally have nothing against the man, and have even found humor is some of his Punks. BUT, this is merely a publicity stunt that simply mocks social media. Nothing more.

There among us that have something to offer. Then, there are those who just beg to be in the spotlight, limelight, and under the bright lights . Which type would you rather hang out with?

Jeff Louis is an experienced Senior Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: www.linkedin/in/jefflouis or www.twitter.com@jlo0312.

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