Hasta La Creative!

Red Tettemer O’Connell + Partners has a new campaign for Dockers centered around a call to “Stop Dad Pants.”

The new campaign, launched in anticipation of Father’s Day, includes two new spots — “Stop Dad Pants” and “Locker Room” — approaching the dad pants dilemma from different perspectives. In “Stop Dad Pants,” Sarah Harbaugh (wife of San Francisco 49ers head coach Jim Harbaugh, who also appears in the ad) offers a PSA-style plea to men everywhere to end the “shapeless, pleated tragedy that too many men find themselves in every day.” Sarah shares that she understands the issue, as Jim was afflicted by dad pants for years. The second half of the spot deals with how Dockers has the dad pants antidote. “Locker Room” features a similarly tongue-in-cheek, dad-humor driven motivational speech from former NFL coach Jon Gruden, who implores men to “make this dad thing look good.” Both spots end by directing viewers to Dockers.com/StopDadPants.

The campaign also features a social component, built around the #StopDadPants hashtag. Dockers fans who use the hashtag on Twitter or Instagram accompanied by photos of themselves in Dockers will be entered for a chance to win a trip to San Francisco and a pair of tickets to a 49ers game at Levi’s Stadium. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

The winter holidays are usually presented as a series of idyllic, perfect family moments. But most of us know better.

Red Tettemer O’Connell + Partners teamed up with Sprout, the 24 hour preschool channel for parents and kids, to create “Holiday MOMents,” which they describe as “a site for moms to customize and share their very own moments with kids and their moms.” Read: awkward moments. The campaign was built around “consumer insight” (brought to you by Captain Obvious) showing how stressful and overwhelming the holiday season can be for moms with young children.

The site allows users to choose from a list of templates, including “Holiday Cheers and Tears,” ““’Tis the season to be messy,” “The Hostess with the MostStress,” and “Post Dinner Nap Time the New Family Tradition.” Visitors to the site then upload their imperfect holiday moment, and instantly have an honest holiday e-card on their hands. It’s a simple, fun idea tailored perfectly to Sprout’s audience. (Although I can’t help thinking fathers might feel a bit left out.)

RTO+P have also created a holiday giveaway campaign called MerryThon, which you can find on Sprout’s Facebook and Pinterest pages. The campaign, which started Wednesday and will run until December 24th, features a different prize given away every day. Also part of MerryThon is a daily craft or activity featuring one of Sprout’s popular characters. Sprout’s holiday campaign will also feature mobile and display ads. Credits and an additional “Holiday MOMent” below.  continued…

New Career Opportunities Daily: The best jobs in media.

On June 21, the sun shone for 24 hours in Iceland. No darkness for an entire day thanks to our buddy, the Summer Solstice (you can watch a cool slideshow of the never-ending sun here). The phenomenon is actually called a “midnight sun,” and occurs in a handful of places around the world, including Alaska, but for Reyka Vodka, the celebration begins and ends with Iceland. Reyka teamed up with Red Tettemer + Partners for “A Celebration of Summer Solstice,” which probably conjures up images of the Nordic populous engaging in a nationwide rave with a lot of blonde hair swooshing around.

Prior to the blonde bash, Reyka built up momentum on the obligatory social media channels, even offering free trips to Iceland for winners of an Instagram photo contest. This is not a what-happens-in-Iceland-stays-in-Iceland party, either. Reyka also had solstice shindigs in Chicago and San Francisco. The brand sponsored a total of 54 solstice parties in America, including a main event in a Williamsburg bar. The sun may not have been shining 24 hours straight in Brooklyn, but when vodka is involved, drinkers won’t notice the difference anyway. Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.