Hasta La Creative!

Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe Baratelli
Art Director: Nathan Crow
Copywriter: Eric Helin
Illustrator: Eric Mueller
Published: January 2008

The ads were banned from the Superbowl when Peta tried to submit them to Fox. The network turned down $4.2 million from Norfolk-based PETA, which sought to broadcast two ads targeting Kentucky Fried Chicken. The spots were to air during Super Bowl XLII, which had its biggest audience ever with nearly 100 million viewers.

Advertising Agency: The Cricket Clubâ„¢, New York, USA
Creative Directors: Roald van Wyk, David Ekholm
Art Director: Roald van Wyk
Copywriter: David Ekholm
Director: Scott Corbett
Aired: February 2008

The ads were banned from the Superbowl when Peta tried to submit them to Fox. The network turned down $4.2 million from Norfolk-based PETA, which sought to broadcast two ads targeting Kentucky Fried Chicken. The spots were to air during Super Bowl XLII, which had its biggest audience ever with nearly 100 million viewers.

Advertising Agency: The Cricket Clubâ„¢, New York, USA
Creative Directors: Roald van Wyk, David Ekholm
Art Director: Roald van Wyk
Copywriter: David Ekholm
Director: Scott Corbett
Aired: February 2008

Advertising Agency: McCann Worldgroup San Francisco
Creative Director: Rob Bagot, John McNeil
Art Director: Aviva Kapust
Copywriter: Juliana Cobb
Illustrator: Mr. Bingo
Producer: Rebecca Kidder
Art Buyer: Evelyn Chan
Production Company: Firstborn Multimedia

Advertising Agency: McCann Worldgroup San Francisco
Creative Director: Rob Bagot, John McNeil
Art Director: Aviva Kapust
Copywriter: Juliana Cobb
Illustrator: Mr. Bingo
Producer: Rebecca Kidder
Art Buyer: Evelyn Chan
Production Company: Firstborn Multimedia

Advertising Agency: McCann Worldgroup San Francisco
Creative Director: Rob Bagot, John McNeil
Art Director: Aviva Kapust
Copywriter: Juliana Cobb
Illustrator: Mr. Bingo
Producer: Rebecca Kidder
Art Buyer: Evelyn Chan
Production Company: Firstborn Multimedia

Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Luis Catapano
Photographer: Dercílio Vanzelli

Invented 2003. Because hair on a man – like real estate – is all about one thing: location, location, location.
Cadbury Thins. Invented 2005. Because every woman deserves 100% Cadbury chocolate with only 100 calories.
Now that’s clever.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Andy Manson
Art Director: Erin Wendel
Copywriter: Lauren McCrindle
Illustrator: Ray Fenwick
Published: January 2008

Invented 1959. Because one size will never fit all.
Cadbury Thins. Invented 2005. Because every woman deserves 100% Cadbury chocolate with only 100 calories.
Now that’s clever.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Andy Manson
Art Director: Erin Wendel
Copywriter: Lauren McCrindle
Illustrator: Ray Fenwick
Published: January 2008

Ignoring safety procedures can kill.
prevent-it.ca

Advertising Agency: DRAFTFCB, Toronto, Canada
Creative Directors: Robin Heisey, Joe Piccolo, Chris Taciuk
Art Director: Graham Tingle
Copywriter: Jef Petrossi
Photographer: Vincent Dixon
Published: November 2007