WWF: Target practice

WWF: Target practice

Have we hit a nerve?

Advertising Agency: Ogilvy Beijing, China
Executive Creative Directors: Nils Andersson, Kweichee Lam
Creative Director: Jacky Lung
Art Directors: Xingsheng Qi, Shengxiong Chen, Jacky Lung
Copywriters: Paul Bo, Matthew Curry
Photographer: Huimin Li
Published: December 2007

Arrive Alive: Driving

Arrive Alive: Driving

Who’s driving?

Advertising Agency: The Jupiter Drawing Room, Johannesburg , South Africa
Creative Directors: Graham Warsop, Michael Blore
Copywriter: Darren Kilfoil
Art Director: Daniella Bucceri
Photographer: Seppi Hochfellner

Arrive Alive: Drunk

Arrive Alive: Drunk

Drunk behind one wheel could land you in between another two.

Advertising Agency: The Jupiter Drawing Room, Johannesburg , South Africa
Creative Directors: Graham Warsop, Michael Blore
Copywriter: Darren Kilfoil
Art Director: Daniella Bucceri
Photographer: Seppi Hochfellner

Arrive Alive: Take a seat

Arrive Alive: Take a seat

Take a seat and think about the consequences of drunk driving.

Advertising Agency: The Jupiter Drawing Room, Johannesburg , South Africa
Creative Directors: Graham Warsop, Michael Blore
Copywriter: Darren Kilfoil
Art Director: Daniella Bucceri
Photographer: Seppi Hochfellner

Idre Fjall Ski Resort: The longest

Idre Fjall Ski Resort: The longest

The longest ski slope in Dalarna.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Niclas Fors
Copywriter: Åsa Jernfält Widlund
Released: February 2008

Ella Bache: Peaches

Ella Bache: Peaches

Skin good enough to eat.

Advertising Agency: BMF, Sydney, Australia
Executive Creative Director: Warren Brown
Art Director: Jun Harada
Copywriter: Tim Wood
Agency Producers: Carla Robertson, Sarah Thompson
Production Company: Studio Kite (Ella), Electric Art (Key Visual)

Pradeep Venugopal: Sundial

Pradeep Venugopal: Sundial

Advertising Agency: Euro RSCG India
Creative Directors: Satbir Singh, Mani Jayaram
Art Director / Copywriter: Kamal Bhatnagar
Released: December 2007

National Sea Rescue: Lifesaving Bookmark

National Sea Rescue: Lifesaving Bookmark

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Other additional credits: Paul Binikos

Sanyo Underwater Camera: Tide

Sanyo Underwater Camera: Tide

Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O’Sullivan
Art Director: John Koay
Designer / Photographer: Nick Smith
Copywriter: Veronica Copestake
Other Credits: Angelina Farry

citysearch.com.au: Small

citysearch.com.au: Small

Find even the smallest event.

Agency: DDB Melbourne, Australia
Executive Creative Director: Michael Faudet
Art Directors / Copywriters: Michael Davey, John Akritidis

Juice Salon: Escalator

Juice Salon: Escalator

Advertising Agency: Rediffusion DY&R, India
Via directdaily

Peaceful Sleep Mosquito Repellent: Lights-out with Peaceful Sleep

Peaceful Sleep Mosquito Repellent: Lights-out with Peaceful Sleep

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Creative Director: Damon Stapleton
Art Director / Illustrator: Kirsten Friedericksen
Copywriter: Vanessa Wood
To be released: March 2008

WWF: Recycle

WWF: Recycle

Reusing this paper is a gift to the environment, and our gift to you this festive season.

Advertising Agency: Fortune Promoseven Dubai, UAE
Creative Director: Marc Lineveldt
Art Directors: Shaun Lundqvist, Shaun Dean Thomas
Copywriter: Neil Walker-Wells
Released: December 2007

Ortobom Matress: Wanna sleep?

Ortobom Matress: Wanna sleep?

Innovative TV media slot. During the wee hours, as soon as the “color bar” that announces the end of the programming starts, the agency will air the lettering for Ortobom (it’s a mattress factory) which reads: “Wanna sleep? www.ortobom.com.br”. The background for the lettering is the color bar itself.

Advertising Agency: Giovanni+Draftfcb Rio de Janeiro
Art Director: Fernando Barcellos
Copywriter: Bruno Pinaud
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos

Braganza Finishing School: Business card

Braganza Finishing School: Business card

Advertising Agency: Euro RSCG, Delhi, India
Creative Directors: Satbir Singh, Mani Jairam
Art Director: Ritrup Biswas
Copywriter: Manmeet Singh
Production: Rajeev
Photographer: Dayakar Soma
Published: October 2007

Vodafone Ranga Shankara Theatre Festival: Big Foot

Vodafone Ranga Shankara Theatre Festival: Big Foot

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali
Art Director: Ajesh N, Kaveri Bhise
Copywriter: Kunj Shah
Event Organiser: Menka Shewakramani
Released: October 2007

Tops Supermarket: Tops Net

Tops Supermarket: Tops Net

Advertising Agency: McCann Erickson, Bangkok, Thailand
Creative Directors: Ornuma Srisuttipan, Annop Suthikritiya
Art Director / Photographer: Apichai Inthutsingh
Copywriter: Natrenapha Suwannathee
Released: December 2007

magicmoments.org.au: Sorry

magicmoments.org.au: Sorry

Maybe you think I feel no shame holding this sign. If you donate money to magicmoments.org.au, neither of us has to feel awkward.

Advertising Agency: CumminsNitro Brisbane, Australia
Creative Directors: James Burchill, Nancy Hartley
Copywriters: Celeste Millott, Merrin McCormick
Art Directors Trent Hendrick, Cristian Staal
Agency Producer: Imogen Dick

magicmoments.org.au: Jobless

magicmoments.org.au: Jobless

If you think I earn more than you with this sign you could always donate money to magicmoments.org.au. Then I may not have to use it anymore.

Advertising Agency: CumminsNitro Brisbane, Australia
Creative Directors: James Burchill, Nancy Hartley
Copywriters: Celeste Millott, Merrin McCormick
Art Directors Trent Hendrick, Cristian Staal
Agency Producer: Imogen Dick

magicmoments.org.au: Homeless

magicmoments.org.au: Homeless

I know you think I’m going to buy booze or drugs with your spare change so please donate money to magicmoments.org.au so they can help me. Thank you.

Advertising Agency: CumminsNitro Brisbane, Australia
Creative Directors: James Burchill, Nancy Hartley
Copywriters: Celeste Millott, Merrin McCormick
Art Directors Trent Hendrick, Cristian Staal
Agency Producer: Imogen Dick