It probably won’t come as a surprise that digital marketing agency Tinuiti found 82% of consumers plan to use Amazon in some capacity to shop online for holiday gifts this year. It is, after all, the Everything Store. Tinuiti’s research also found Amazon is consumers’ preferred starting point for holiday shopping–so much so that it…
Amazon hopes its singing smile boxes will tug on even more heartstrings this holiday season as they return in another upbeat spot–this time to the tune of preacher and singer Solomon Burke’s “Everybody Needs Somebody to Love.” Amazon debuted the 90-second version of its 2019 holiday ad in the U.K. on Nov. 4 during a…
The U.S. has one of the most advanced smart speaker markets in the world, dominated by a who’s who of Big Tech that includes Amazon, Apple and Google. That isn’t necessarily the case abroad, though, particularly in the fast-growing Chinese market, where local players such as online commerce company Alibaba, search engine Baidu and consumer…
It’s not quite as convenient as a guy who shimmies down chimneys and leaves packages under trees, but it’s close: Amazon will deliver orders directly to Prime members’ cars this holiday season. In-car delivery is now available in 50 U.S. cities through its Key by Amazon service, which also facilitates deliveries within customers’ homes and…
Of the holiday gifts shoppers will buy online this year, 42% expect to purchase all or most of them from Amazon, according to a new report from web content management firm Episerver. On the flip side, 47% will buy few or none of their gifts from Amazon, which means nearly half the market is still…
When Amazon CFO Brian Olsavsky announced during the company’s Q2 earnings call in April that it was shifting to free one-day shipping for Prime members, the world–as it so often does when the ecommerce platform pushes the needle–went nuts. Coincidentally, just six months later, nuts are among the more than 10 million products U.S. Prime…
Late Friday, the Department of Defense (DOD) announced Microsoft–not Amazon–is the recipient of a cloud contract reportedly worth $10 billion that’s been up for grabs for nearly two years. According to the New York Times, it’s a ten-year deal to modernize the military’s computer systems, much of which still operate on 1980s- and ’90s-era technology….
If elected as the 46th president of the United States, Sen. Elizabeth Warren says her plan to break up Big Tech includes severing Amazon’s Marketplace and Basics line of products from the company and reversing what she calls its anti-competitive acquisitions of Whole Foods and Zappos. At least four other candidates vying for the Democratic…
A new report from the New York Committee for Occupational Safety and Health (NYCOSH) says Amazon needs to stop meddling in workers’ efforts to unionize and to reduce line speeds in its facilities. The report is based on interviews about psychological and economic stress, as well as occupational pain and injuries, with 145 of the…
With a rallying cry of “We are humans, not robots,” workers in Amazon’s warehouses have walked out multiple times this year over issues like a 30-hour-per-week cap and working conditions. While a spokesperson for the National Labor Relations Board said it does not track employee protests, staff at retailers like Amazon, Walmart, Wayfair and Whole…
What does love look like? The Museum of Modern Love (MoML) offers an interactive experience of modern love through a free, limited pop-up in New York tied to the premiere of the Amazon Prime series Modern Love on Oct. 18. More brands and shows are getting into the experiential marketing game, and museum-esque pop-ups are…
We’ve been hearing about a potential triopoly in the digital marketing industry for several years now as Amazon Advertising grows. And according to research firm Forrester, the time for advertisers to start preparing is now. In a recent study, Forrester said media and advertising agencies have a lot to gain from a third major player…
Reports emerged this week Amazon is in talks to bring its cashierless Amazon Go technology to airports, movie theaters and baseball stadiums–a move that could help the ecommerce giant really hit the gas in terms of brick-and-mortar expansion, which has been slower than initially anticipated. A spokesperson said Amazon does not comment on rumors or…
To find its next batch of new talent, McDonald’s is turning to Amazon’s Alexa and Google Assistant. One of the world’s most recognizable brands has a new global recruitment campaign, “Made at McDonald’s,” and with it the first voice recruitment skill called McDonald’s Apply Thru to help people apply to jobs at the QSR chain….
A recent Wall Street Journal story alleged Amazon engineers changed the site’s algorithm after pressure from executives to “more prominently feature listings that are profitable,” which could, in turn, favor its own brands. In a statement sent to multiple news outlets, Amazon said the story is inaccurate and denied the criteria used to rank search…
Just days before the United Nations holds its Climate Action Summit in New York, Amazon issued a Climate Pledge calling on corporate signatories to follow its lead in achieving net-zero operations by 2040. The move follows increased pressure both internally and externally for action on climate change, including a group calling itself Amazon Employees for…
Starting Sept. 19, Amazon will allow the 20 or so main candidates in the 2020 presidential race to sign up for voice-enabled campaign donations. Then, at some point in October, Amazon customers will be able to say, “Alexa, donate to [candidate name]” to send their campaign up to $200. The functionality is enabled by the…
Amazon is bringing its PayCode service to U.S. customers, which allows them to pay for online orders with cash through money transfer service Western Union. Previously available in 19 other countries, Amazon customers in the U.S. will soon be able to select the PayCode option at checkout, too. Shoppers receive a QR code and a…
Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a plucky upstart to maturing threat to Google and Facebook. Despite 117% growth in Amazon ad revenue from $4.6 billion in 2017 to $10.1 billion in 2018, Forrester analyst Collin Colburn…
Amazon customers who search for Birkenstocks may find shoes from third-party sellers, but they won’t find any results from Birkenstock itself. That has been the case since 2016 even though Amazon was one of Birkenstock’s largest wholesale distributors with “dramatic” growth. David Kahan, CEO of Birkenstock Americas, who spoke at the Code Commerce event in…
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