After starting as a one-day event, Amazon’s Prime Day grew to a 36-hour experience, then a 2-day ecommerce extravaganza. This year, Prime Day will again be a 48-hour flash sale beginning at 3 a.m. ET on July “12. Prime members in 20 countries, including the U.S., China, Italy and Mexico, can take part. And for…
It’s been a big year for virtual try-on technology as social platforms, CPG brands and retailers alike get in on the action. Now, it’s Amazon’s turn. The ecommerce giant recently rolled out a mobile shoe try-on experience that uses augmented reality to “help customers visualize how a pair of shoes will look on themselves from…
Amazon’s latest move to preserve the integrity of its notoriously good customer experience is an invite-only program for high-demand products like video game consoles. The intent is to prevent inventory shortages and price gouging–and analysts say the ecommerce giant is well-positioned to do just that despite the never-ending battle against bots and resellers. Invite-Only According…
As the 7th annual Prime Day approaches in July, Walmart announced its own member-specific sales event, Walmart+ Weekend, which is slated for June. Deals will be available in categories like electronics, apparel, home goods, toys, school supplies, art supplies and appliances from June 2-5. However, only Walmart+ members–which, per reports, number anywhere from 11.5 million…
Amazon, a giant in the e-commerce space, is also seeing streaming success through its Amazon Prime Video and Amazon Studios platforms. Ukonwa Ojo, the chief marketing officer for both platforms, stopped by Adweek’s Convergent TV Summit to discuss how the brand uses three pillars to create marketing magic and how they plan to use that…
With Amazon’s eighth annual Prime Day likely once again approaching at the end of June, the ecommerce giant opted to host its first-ever pet-specific sales holiday on May 2 to usher in National Pet Month. While Amazon did not share any metrics that demonstrate how consumers responded to the event, it is noteworthy because it…
Amazon recently announced a net loss of nearly $4 billion in Q1 2022 despite a 7% increase in net sales. In a statement, CEO Andy Jassy pointed to ongoing challenges such as the pandemic and the war in Ukraine. However, he remained optimistic thanks in part to Amazon’s efforts to double the size of its…
Amazon has spent nearly 30 years encouraging shoppers to buy directly from Amazon.com. Now, however, a new program is “extending its tentacles out to other sites,” as one analyst put it, encouraging customer purchases elsewhere. The program offers two of the things Amazon likes most, but experts told Adweek brands will have to weigh the…
The Houston Astros may have lost the 2021 World Series to the Atlanta Braves, but they are kicking off 2022 with another feather in their baseball caps as the first Major League Baseball team to feature Amazon’s cashierless technology in their stadium. Two stores at Houston’s Minute Maid Park now boast the technology to sell…
It’s a historic day for Amazon employees at a warehouse in Staten Island, N.Y., who have voted to unionize for the first time ever in the U.S. That’s according to the grassroots organization, Amazon Labor Union (ALU), which, as of 11 am ET on April 1 reported 2,050 votes for yes and 1,574 for no….
Amazon has launched a new initiative, the Welcome Door program, which will provide employees who are refugees and immigrants admitted on humanitarian grounds with additional resources and support. Through this program, eligible employees will gain access to new resources, including reimbursement for Employment Authorization Document fees, which the ecommerce giant said cost an average of…
In 2014, racing driver Danica Patrick set a record for the most Super Bowl appearances by a celebrity in her 13th ad for web hosting platform GoDaddy. Eight years later, a surprising contender is hot on her heels: Amazon’s digital assistant, Alexa, which is about to make its seventh consecutive turn in a Super Bowl…
Amazon’s cashierless retail concept Amazon Go is expanding into the suburbs of Seattle and Los Angeles with what it calls a “new store format.” Also operating under the moniker Amazon Go, the first store in Washington will “open in the coming months.” A store in California will open in a similar timeframe. Amazon did not…
Adult animation–animated projects aimed at grown-ups, not kids–has only increased in popularity in recent years and FanologyPV, a brand started by fans of adult animation, is encouraging the community to come together and celebrate animation at its best. To bring adult animation to the forefront with exclusive content to fans, FanologyPV is launching a new…
In another case of antitrust movement against Big Tech, Amazon was fined approximately $1.3 billion on Thursday by Italy’s competition regulator, the Autorit? Garante della Concorrenza e del Mercato (AGCM). The firm is accused of breaking antitrust laws by favoring its third-party sellers that use Amazon’s delivery and logistics services. After Congress began updating the…
People in major cities worldwide including Paris, New York and Madrid might be startled to see fantastical creatures appear to pop out of giant billboards this week after Amazon’s Prime Video rolled out a series of out-of-home installations to promote its new Wheel of Time series. The billboards, developed in partnership with London-based agency Amplify,…
At Amazon Advertising’s annual UnBoxed event on Oct. 26, the ecommerce giant announced a slew of new features and tools it said will enhance brands’ ability to tell their stories and improve customer relationships. Experts agree advertisers are likely to find the new features attractive, which will in turn help Amazon capture additional media spend–particularly…
Amazon-owned autonomous driving startup Zoox is set to test its mettle on the rainy, hilly streets of Seattle with a new expansion of its self-driving car trials in the Washington city. Top line Zoox has already been experimenting with fleets in San Francisco and Las Vegas for more than three years, but the company said…
When fans arrived to see Australian DJ Alison Wonderland at Red Rocks Amphitheatre in Denver on Sept. 14, they encountered a new means of entry: their hands. The source? Amazon. In partnership with digital ticketing company AXS, the ecommerce platform installed “ticketing pedestals” that use a pay-by-palm technology called Amazon One at the 80-year-old venue….
Amazon Prime members will no longer get free delivery from Whole Foods starting next month. Top line That’s because Amazon is reportedly adding a $9.95 fee on each delivery order from the grocery chain starting Oct. 25. The move comes to offset the service’s operating costs, according to a Whole Foods spokesperson. Customers previously enjoyed…
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