Advertising Agency: DDB Mudra, Ahmedabad, India
Creative Directors: Sonal Dabral, Ravinder Siwach
Art Director: Ravinder Siwach
Illustrator: Siwach Twinbrains
The post Rotomac by DDB Mudra appeared first on desicreative.
Considering that Dos Equis' "Most Interesting Man in the World" has become a meme with thousands of crowdsourced iterations, the bar is set pretty high for new official ads in the series. But this one seems up to the task.
In "Dogsled" from agency Havas Worldwide, His Interestingness valet parks a team of huskies, rescues man and fish alike from a blaze, second-guesses a surgeon and, uh, gives a young lady a pearl necklace.
It's probably one of the campaign's better spots in recent memory. And speaking of memory, there's another brief new ad after the jump about the Most Interesting Man's take on (of all things) memory foam mattresses.
CREDITS
DOGSLED :30
MEMORY FOAM MATTRESSES :15
Advertising Agency: HAVAS Worldwide NY
Chief Creative Officer: Jason Peterson
Chief Creative Officer: Darren Moran
Executive Creative Director: Jim Hord
Creative Directors: Paul Fix, Jamie Overkamp
Associate Creative Director: Matthew Hock, David Fredette
Writer: Marty Bonacorso
Art Director: Rick Cohen
Writer: Christian Beckett
Art Director: Jon Vall
Global Chief Content Officer: Vin Farrell
Co-Head of Production: Dave Evans
Co-Head of Production: Sylvain Tron
Executive Producer: Jill Meschino
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Susan Schaefer
Talent Affairs Manager: Dawn Kerr
Talent Manager: Hilary Olesen
Managing Director: Kersten Mitton Rivas
Group Account Director: Chris Budden
Account Director: Jamie Sundheim
Account Supervisor: Sara Heller
Account Executive: Katie Moore
Production Company: @radical.media
Director: Steve Miller
Director of Photography: Eric Schmidt
Executive Producer: Gregg Carlesimo
Producer: Barbara Benson
Editorial Company: Arcade Edit
Editor: Jeff Ferruzzo
Assistant Editor: Dave Madden
Audio Engineer: Eric Thompson
Music Composer: Brett Fuchs
Executive Producer: Sila Soyer
Postproduction: Studio 6
Visual Effects Supervisor / Flame Artist: Johnny Starace
EP: Tricia Higgins / Rich Rama
Producer: Anna De Castro
Colorist: Company 3
Colorist: Tom Poole
     |
Ever wonder what tennis can do for you? Well, for starters, it can make you smarter, stronger, happier, more attractive and pretty much invincible.
The United States Tennis Association doesn't skimp on the specifics of the sport's many benefits to its athletes in this new campaign from DDB New York, targeting millennials. And the messages are delivered in decidedly offbeat fashion, thanks to the inimitable style of director Jared Hess, who made Napoleon Dynamite.
Five short online spots communicate the benefits with quirky visuals and simple factoids—all crisp, clean and slightly off center. The theme is "Tennis Makes You," which works well as a stand-alone line and an introductory phrase.
Judging by the shrimp with the one giant arm, the only question is whether being stronger and being more attractive are mutually exclusive.
Credits below.
CREDITS
Client: United States Tennis Association
Campaign: "Tennis Makes You"
Agency: DDB, New York
Chief Creative Officer: Matt Eastwood
Executive Creative Director, Chief Digital Officer: Joe Cianciotto
Creative Director: Scott Cooney
Associate Creative Director: Carlos Wigle
Copywriters: Step Schultz, Bobby Finger
Art Director: Amanda Millwee
Head of Production: Ed Zazzera
Management Supervisor: Ginny Levine
Production Company: Community Films
Director: Jared Hess
Director of Photography: Mattias Troelstrup
Executive Producers: Lizzie Schwartz, Carl Swan
Producer: Lisa Shaw
Visual Effects: MPC (Bee spot only)
Editing House: Fluid
Editor: John Piccolo
Flame/VFX: Ross Vincent, Fluid
Producer: Laura Relovsky
Music: Stock
| |
We've seen plenty of women get makeovers in advertising lately—either in pursuit of some market-driven ideal of beauty, or in critique of same. In this video, though, a woman is transformed for a different purpose.
Annelie Nordström, chairwoman of Kommunal, Sweden's biggest union, was made over as a man to protest unequal salaries between men and women in the country. It's all a stunt for International Women's Day this Saturday. At the website, BeAMan.se, women can also connect to a Facebook app and become men themselves through some photo manipulation.
The campaign is by ad agency Volontaire, which won the Grand Prix in the Cyber Lions at Cannes in 2012 for its "Curators of Sweden" campaign—a fascinating experiment in which ordinary Swedes took turns running the country's official Twitter account.
| |
Wisconsin is doubling down on its Airplane! advertising strategy.
In recent years, the state has hired the classic comedy's directors, Badger state natives David and Jerry Zucker, to direct a handful of tourism ads, including one featuring Airplane! actor Robert Hays getting beat up by everything (including a large bass).
Unveiled this week, Travel Wisconsin's latest spot from Milwaukee agency Laughlin Constable is the first to explicitly reference the 1980 film. Set in a cockpit, it reunites Hays with his Airplane! co-star Kareem Abdul-Jabbar—and was directed by the Zuckers and Airplane!'s third director, Jim Abrahams.
Abdul-Jabbar, a former NBA star who began his career with the Milwaukee Bucks, is making a nice little advertising career out of his Airplane! credit—he also just appeared in Delta's super 1980s flight-safety video.
The new Travel Wisconsin spot will probably tickle you if you're a huge Airplane! fan, or already love Wisconsin and associated trivia. For the rest of you, there's always that nice shot of the lake.
| |
Here's some more great out-of-home work.
German home-improvement chain OBI is advertising its renovation products by actually renovating homes. Well, parts of them. Ad agency Jung von Matt/Elbe measured out billboard-size sections of run-down buildings and fixed them up—creating visually delightful billboards that really show the difference between before and after on an improvement project.
Germany has something of a tradition of doing inventive ads for home-improvement stores, as seen in the rich, weird and often epic marketing done by OBI rival Hornbach.
Credits for the OBI work below.
CREDITS
Client: OBI
Advertising Agency: Jung von Matt/Elbe
Chief Creative Officers: Dörte Spengler-Ahrens, Jan Rexhausen
Creative Directors: Felix Fenz, Alexander Norvilas
Art Directors: Michael Wilde, Max Pilwat, Michael Hess
Copywriter: Felix Fenz
Creative Team: Michael Wilde, Max Pilwat
| |
Montreal agency lg2 found a goofy but practical use for all the snow this winter—it made it look like dandruff gone berkserk on outdoor ads for Selsun Blue. Pity the fool who had shoveling duty on this project, though.
"Dandruff flakes typically occur in winter," the agency says, "due to the use of heating sources such as electricity. Selsun Blue and lg2 thus decided to launch an offensive at a time when people are most in need of dandruff-fighting shampoo."
The headline, "Quand les pellicules vous prennent par surprise," translates to, "When flakes take you by surprise." Credits below.
CREDITS
Client: Sanofi – Selsun Blue
Agency: lg2, Montreal
Creative Director: Marc Fortin
Creative Team: Mathieu Dufour, Marie-Ève Leclerc-Dion
Account Services: Julie Simon, David Legendre, Safia Dodard
Print Production: lg2fabrique
Media: Publicité Sauvage
| |
Late-night talk-show hosts already commandeer your living room in the wee hours. Now they're expanding their purview.
Following Jimmy Kimmel's bit before Sunday's Oscars in which he pretended to climb through the camera into a couple's living room to berate them, today we have this new Time Warner Cable ad starring Jimmy Fallon—in which the Tonight Show host shows up (with his whole band) in a guy's home just as he's eating breakfast. The point: Now you can watch NBC shows anytime as part of TWC's on-demand services.
Fallon is already everywhere these days; it only makes sense that he should be there anytime as well. He even popped up briefly in Ogilvy New York's previous ad for TWC—the minute-long extravaganza, also posted below, hosted by Diddy.
| |
After meeting widespread ridicule for a lofty first attempt at brand advertising in 2012 (and subsequent stumbles pitching its Facebook Home product), the social network has quietly been rolling out ads online this year that are quite a bit more grounded. And they focus more on promoting the core utility of the social network—in particular, its role as a motivator for non-virtual self-improvement.
Don't worry, the campaign, created by Wieden + Kennedy, doesn't wholly commit to the mundane. One spot insists on emphasizing the calculated quirkiness of a group of young adults acting like teens. They have decided to drill skis and snowboards to the bottom of couches and ride the makeshift toboggans down a slope. This is apparently a real thing that someone, somewhere has done before. That lends a little credibility to Facebook's point that it will help organize even the most oddball of gatherings.
Another spot focuses on using the network to crowdsource recommendations for a tango teacher, who turns out to be a charming, colorful personality. Other ads highlight an aspiring marathon runner, whose many friends encourage him through the network, and a girl who's going through a breakup, who only needs one friends to make things better.
The spots do a solid job of using specific examples to illustrate Facebook's real value—its efficiency as a way to communicate with more than one person at once. That won't answer any grand existential questions, but it does get out of its own way and shows, concretely, how the product can help make life off-screen better—a concept Facebook has struggled to articulate in the past.
That is, if making life better is defined as making it easier to sucker people you met once into watching you go sledding, or get shopping advice, or go fishing for affirmation.
| |
Lowe's first work for Volkswagen's Seat, from its new Lola office in Barcelona, Spain, takes acceleration to absurdist lengths.
A two-minute teaser ad that landed on YouTube this week features a guy in a high-back seat in front of a black acceleration pedal, albeit one detached from a car. It's connected to an engine, though, and as he depresses the pedal, a cluster of 280 toy monkeys also plugged in to the engine bizarrely start clanging the tiny cymbals in their hands. But as the guy presses down harder—creating a loud engine roar—the monkeys, sadly, burst into flames and explode into the air. "Only a Cupra can handle the engine of a Cupra," explains screen copy.
The ad then cuts to a thumbnail image of the Seat Leon Cupra and the fun tagline, “Enjoyneering.” It's just a teaser ad—the first of three—for a big campaign that rolls out next month. Let's hope the next one is kinder to kids' toys.
CREDITS
Client: Seat
Client Contact: Gabriele Palma, Jochen Dries
Creative Agency: Lola, Barcelona, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Néstor García, Nacho Oñate
Creative Team: Cristina Fité, Esther Matas, Miki Ocampo, Saray González
Agency Producer: Cristina Español
Global Business Director: Clark Steel
Account Supervisor: Alejandro Belloti
Production House: Blur
Director: Maxi Sterle
Producer: Pablo Acón
Postproduction House: Metropolitana
Sound Studio: Cannonball
Edits: Monkey, Washing Machine and Mechanical Bull
| |
Here's more billboard crack for you out-of-home addicts.
This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a woman's hair blowing all around, as though windswept by the train. It's a simple, delightful effect—playful, responsive and seemingly magical in the way it erases the line between ad and environment.
Ad agency Akestam Holst and production company Stopp produced the ad for Apotek Hjärtat's Apolosophy products. Stopp in Stockholm says the ad was scheduled to be just a one-day stunt. But Clear Channel loved it so much that they kept it live for five more days "as a way for them to show the opportunities their screens can offer."
Via dsgnrt.net.
| |
Woodstock Bourbon's ad showing its hometown's enthusiasm for the brand is pretty funny (well, besides that "Barrellel Parking" sign—groan). But it's right on the brink of being one of those fake homespun liquor ads that Henry Rollins used to laugh at, what with the fiddle music and rural aesthetics. It's like O Brother Where Art Thou? but less subtle.
Perhaps this is because it was made by Australian agency CumminsRoss for the Australian market, and so it needs to show a somewhat cartoony version of Kentucky.
Still, you can't deny the funny visuals. Perhaps Mila Kunis can take a day trip from the Beam distillery in Clermont and learn how to barrel roll like this.
Credits below.
CREDITS
Client: Asahi Premium Beverages
General Manager, Marketing: Kate Dowd
Woodstock Brand Manager: Kelly Jones
Creative: CumminsRoss
Chief Executive Officer: Sean Cummins
Executive Creative Director: Jason Ross
Copywriter: Chris Ellis
Art Director: Aaron Lipson
Managing Director: Chris Jeffares
Group Account Director: Hayden Isaacs
Account Director: Damiano Dipietro
Account Manager: Jessica Chamberlain
Agency Producer: Susannah George
Media: CumminsRoss
Chief Media, Innovation Officer: Kirsty Muddle
Media Manager: Tom Johnson
Production Company: Guilty
Producer: Jason Byrne
Director: Tony Rogers
Director of Photography: Shelley Farthing-Dawe
Postproduction: The Butchery, The Refinery
Offline Editor: Tim Parrington
Online Editor: Eugene Richards
Grade: Vincent Taylor
Sound Design: Flagstaff Studios
Sound: Paul Le Couteur
Stills Photographer: Christopher Tovo
| |
Outdoor ad geeks, here's your latest bit of brilliance, courtesy of Ikea.
German ad agency Thjnk and production studio I Made This teamed up to create Ikea's "RGB billboard," which—much like Ikea furniture itself—makes the most of some very limited space.
The board features three different headlines superimposed on each other in different colors—cyan, magenta and yellow. At night, the board shines red, green and blue (RGB) lightbulbs on the board, revealing, in turn, the different headlines. Red bulbs illuminate the cyan text; green lights up magenta; and the blue-purple lights make yellow visible.
And that's how you turn nine square meters of ad space into 27 square meters.
It's a delightful little visual trick that embodies Ikea's space-saving message. Now, if only it worked a little better during the day.
Via Mindfields on Tumblr.
| |
The new face of Jim Beam, the iconic bourbon brand, might not be quite what you expect. While a rough-around-the-edges cowboy or country rock star might seem to fit the bill—Jim Beam has used Kid Rock at times in the past—its newest spokesperson is the petite and beautiful Mila Kunis.
The 30-year-old actress, who says she is a big fan of bourbon in general, is featured in two new 30-second Beam ads, as well as five other videos ranging in length from 15 seconds to more than three minutes.
The first commercial features a series of quasi-historical events (the transition to the '60s is a little visually jarring), and in the second, Kunis is seen branding her own barrel of bourbon. She narrates, and smolders, in both. "Make history" is the tagline of the new global campaign.
The supporting videos are pretty fun. Save for "Mila Kunis & Hibernation," which feels a little bit too much like a production of a scene in Indiana Jones, the other shorts are funny and quirky and a little less serious than the two main spots. And if you find yourself feeling the need to whisper "Shut up, Meg," it's because Kunis—no stranger to voiceover work—has been the voice of Meg Griffin on Family Guy for the past 14 years.
Nice move on Jim Beam's part in an attempt to appeal to millennials. The campaign is by FutureWorks, a new entity comprised of three regional Beam creative agencies—StrawberryFrog in New York, The Works in Sydney, Australia, and Jung von Matt, Hamburg, Germany.
| |
How does the world's oldest tequila maker introduce a brand-spanking-new website? By keeping one foot firmly in the past.
McCann New York has launched a new site for Jose Cuervo that's actually five sites in one. In addition to its new site for 2014, the brand also imagines what the brand website would have looked like in 1795, 1880, 1945 and 1974.
"Fully actualizing the concept in an authentic way required researching the language and design tropes of each chosen year, and then presenting what we needed to say about Cuervo through those stylistic realities," the agency says.
It's a fun idea, and 1945 and 1974 are both particularly groovy. The only downside, in fact, is that the 2014 version feels visually staid by comparison.
Screen shots and credits below.
1795 website:
1880 website:
1945 website:
1974 website:
2014 website:
CREDITS
Client: Cuervo, Proximo Spirits
Client: Elwyn Gladstone
Agency: McCann, New York
Chief Creative Officers: Tom Murphy, Sean Bryan
Group Creative Director: Mat Bisher
Design Director: Brad Blondes
Senior Art Director: Elinor Beltrone
Copywriter: Sarah Lloyd
Designer: Ledi Lalaj
Production
Chief Production Officer: Nathy Aviram
Executive Integrated Producer: Catherine Eve Patterson
Senior Integrated Producers: Geoff Guinta, Jill Toloza
Associate Producer: Lauren Bauder
Production Company: Transistor Studios
Executive Creative Director: Aaron Baumle
Executive Producer: Damon Meena
Head of Production: Jesse Kurnit
Creative Director: Jamie Rockaway
Art Director: Geoff Keough
Developer: Brian Hersey
Designers: Ryan Weibust, Diana Park, Mauricio Leon, Edgardo Moreno, Tesia Jurkiewicz, Chris Murray and Carolyn Frisch
| |
Philly-based ad agency Red Tettemer O'Connell + Partners is back to carving likeness of its new employees, but it's graduated from crayons to wooden totem poles.
The details of the faces are pretty rough in both mediums, but the new material is clearly more forgiving—if less endearingly weird. Still, particularly lucky hires get adorable paper-doll versions of themselves. It could be an apt bit of foreshadowing, as a career in the industry might leave them feeling flattened, or square anyways. Either approach, however, makes for a more fun welcome-to-the-office present than the usual nothing, and a far more entertaining gift to the world than a run-of-the-mill press release.
One downside (or perhaps it's an upside): One of the new hires can lay claim to literally being the low man on the totem pole.
As far as offbeat staff announcements go, though, RTO+P has some pretty stiff competition in Barton F. Graf 9000's airplane-banner method.
| |
Procter & Gamble's "Tough Love" ad, which celebrates the pride and determination of athletes and their moms ahead of next month's Paralympic Winter Games in Sochi, Russia, manages to play on the heartstrings without hitting a saccharin note.
Not long ago, images of kids without limbs struggling to excel in sports would have been viewed as appropriate for fund-raising PSAs but too downbeat for other types of advertising. It's a mark of how far we've come that such visuals are now seen as inspiring and triumphant. And the found footage in this minute-long clip from Wieden + Kennedy, Portland, Ore., showing determined youngsters swimming, racing and skating (with their supportive moms nearby), is especially soul stirring.
Paralympic snowboarder Amy Purdy narrates: "You could have protected me. You could have taken every hit. You could have turned the world upside down so that I would never feel pain. But you didn't. You gave me my freedom because you were strong. And now, so am I."
The ad, running both online and on TV, debuted on Feb. 19 and has racked up 2.2 million YouTube views so far. Part of P&G's "Thank you, Mom" campaign, the spot serves as a companion piece to W+K's similarly themed viral hit "Pick Them Back Up," which follows four athletes from their baby steps to Olympic glory.
Taken together, the two spots make the point that all athletes, regardless of ability or skill level, similarly strive toward their goals. They fight to overcome long odds, personal travails and self-doubt—often relying on the dedication and perseverance of their moms to help them succeed. Such equality communicates a simple, universal truth: You have to let them fall a few times before they can soar.
| |
Here's your clever media placement of the day: M&C Saatchi in Stockholm has advertised LG's OLED-TV, which is 4 millimeters thick, on the spine of electronics magazine Lyd & Bilde (Sound & Image), which is also 4 millimeters thick. Throw in a double-sided arrow, a line of copy and the LG logo, and you're done. Via Adland.
| |
It must be nice to be Three.
The British mobile network has the most fun-loving advertising slogan around: "We all need silly stuff." And Wieden + Kennedy in London makes the most of that promisingly vague positioning. Last year, we had the dancing Shetland pony. Now, it's time for the singing cat.
The new ad is brilliantly shot by Traktor, and features remarkable performances—not just by the preternaturally talented kitty but by the girl, too, who apparently was born to lip-sync old Starship songs. (W+K London has lots of relevant feline experience, too, of course, having also done the much-loved "Cats With Thumbs" work for Cravendale.)
The only downside: The related website, where you can upload your photo and "star in your own kitten-rocking, face-morphing music video," doesn't load outside the U.K.
Credits below. Via Unruly Media.
CREDITS
Client: Three
Agency: Wieden + Kennedy, London
Creative Directors: Dan Norris, Ray Shaughnessy
Creatives: Chris Lapham, Aaron McGurk, Luke Tipping
Production Company: Partizan
Directors: Traktor
Postproduction: MPC
| |
If you saw a boy without a coat shivering alone at a bus stop, would you ask if he needed help? Would you lend him your gloves, scarf or jacket?
Commuters do just that for 11-year-old Johannes in this hidden-camera video from SOS Children's Villages Norway, which is seeking to raise awareness and funds to help Syrian children in need. "The goal was to touch upon the fear of becoming numb to crises that don't affect you directly," SOS rep Synne Rønning tells AdFreak.
In the film, shot over several hours on two freezing days in Oslo, the young actor tells adults that his jacket was stolen during a school trip to the city. "We were touched by the many people that got involved, and risked getting cold so Johannes could stay warm," says Rønning, adding that only three of the 25 or so people who shared the bus stop with him didn't try to help.
Indeed, it's moving to see commuters give him their coats and mufflers, especially when it leaves them in short sleeves on a winter day. "We were quite surprised as to what extent people would try to help the boy in trouble," says Rønning. "The campaign has worked as an eye opener—people who watch the campaign ask themselves: What would I do?"
The video, produced by Släger Kommunikasjon and Pure Content, doesn't explicitly address one significant issue—that you're more likely to help someone right in front of you than someone far away whose pain is more abstract. But it does memorably imply that really shouldn't matter.
Plus, it exudes genuine warmth, and that's something sorely missing from most over-the-top hidden-camera ad stunts.
| |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
