Hasta La Creative!

Okay, so we’ll start this one by admitting we have no idea what cricket is all about, but Saatchi and Saatchi New Zealand are behind a new campaign for Tui beer, called “Catch A Million,” giving fans the opportunity to win their share of one million dollars.

Fans can win $100,000 by making a one-handed grab in the stands while wearing a special orange Tui t-shirt. So far the campaign has been a big success, says William Papesch, Tui marketing manager, with “a sea of Tui orange at grounds and the first one-handed winner, Michael Morton in Hamilton on Jan 8th.” The promotion is  a pretty clever way to get a bunch of people to advertise your product for free, even if it comes with a potentially hefty price tag. Now if only someone could explain the rules of cricket to us… Credits and footage of the first winning catch after the jump. continued…

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Goodby Silverstein and Partners‘ latest work for Frito-Lay is a new campaign promoting Tostitos fajita flavored scoops! tortilla chips and Tostitos queso blanco dip — two products launched around last week’s 2014 Tostito’s Fiesta Bowl — as well as Tostitos cantina thin and crispy toritlla chips and Tostitos cantina chipotle salsa. Entitled “Bring The Party,” the campaign is centered around two new television spots: “Grandma” and “Speaker Dancer” (featured above).

Both spots focus on the over-the-top “O’Hare’s Party Repair” company, who bust in on boring parties to save them with their party expertise. It’s a goofy  jab at classic, local home-repair ads that finds the company taking obvious measures like replacing lame snacks with the aforementioned Tostitos products, as well as more drastic ones, like removing grandma from the house for a day or installing a speaker dancer. I think someone forgot that grandmas buy Tostitos, too.

What sets the ads apart is the engagement they offer after the commercials are over. Both the phone number provided and the website are fully operational. At the Bring The Party website, you can find “Pocket Party Repair Tools” such as Conversation Escape Call, Pocket Dancer, and Party Foul Cards, as well as a list of other services. I think we’ve all been to a party that could have benefited from a few Party Foul Cards being handed out. The “Bring The Pary” campaign “also includes digital, social media, in-store activations and public relations.” Stick around for “Grandma” after the jump. continued…

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In case you don’t know the name Chris Masse, he was employee #1 at San Francisco-based shop DOJO, originally joining as art director in 2009 before moving up the ranks to creative director at the agency. Well, now it appears that he’s on the freelance circuit as a CD/AD, working on several campaigns for Logitech, LG and Activision among other DOJO clients. Prior to joining DOJO, Masse worked in a similar role at the likes of Fancy with the former’s agency founders, Geoff Edwards and Mauro Alencar.

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Well, we got forwarded another memo that’s been confirmed legit sent to Y&R staff from CEO David Sable, who’s sent the sad news that chairman emeritus Ed Noonan Ney, who’s been with the agency in various stints since 1951, has passed away at the age of 88. Here’s the memo we got today.

“From David Sable (Y&R)
This morning we received the very sad news that Y&R’s former chairman Ed Ney passed away.
Many of you know him and worked with him. Many more of you simply know how legendary he was in the business.
Ed served as Y&R’s CEO and then Chairman from 1970 to 1989, having joined the agency in 1951.
In the 1970s, Ed was the first to understand that in a changing marketplace our clients would benefit from a full range of marketing communications disciplines. He began acquiring companies, pioneering integrated communications – what he called The Whole Egg back then – and  acquired the companies that became Young & Rubicam Group.

It was a radical concept and transformed not only our agency but the entire industry.

After Y&R, Ed served as the U.S. Ambassador to Canada, where he played a key role in efforts to expand the U.S. – Canada Free Trade Agreement to Mexico. He spent some time after at Burson-Marsteller, chairing their worldwide Board of Advisors.

But we were delighted in 1999 when we persuaded him to come back to our building as Y&R Chairman Emeritus, where he has remained as an inspiration and friend to so many of us.

continued…

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Gerry Graf’s Barton F. Graf 9000 NY has worked with production company Psyop, fresh off their game-developing debut with the Susan Sarandon-narrated Nightmare: Malaria, to develop this charming spot for the Supercell-developed strategy game Clash of Clans.

The one-minute anthem ad places the viewer in the middle of the action, on the same level as the melee taking place. To bring the game to life in the spot, Psyop “embraced the bright, stylized and saturated look of the game,” explained Psyop Director Fletcher Moules. “We wanted to fully conceptualize what the world would look like if we were running alongside the horde of barbarians, what would it feel like to be covered in their saliva.”

The impressively animated ad really does a good job transporting the viewer into the world of Clash of the Clans, thankfully without any saliva. One noteworthy moment occurs when two giants chuckle as they are hit with cannonballs. It was one of Psyop’s favorite segments to animate, as well. “It added the heart and the warmth that was only achieved when we removed ourselves a little from the ruckus to enjoy it from their perspective,” said Moules.

It would appear that Supercell’s audience is enthusiastic about Clash of Clans as well. The video was released on December 23rd, and garnered 14 million views in its first week. Credits after the jump. continued…

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Whit Hiler– who you may remember as the masterminds behind “Kentucky Kicks Ass” — and the folks over at Lexington, KY-based agency Cornett IMS spent 2013 revolutionizing the advertising world with a new form of native advertising: beardvertising.

It’s a pretty simple formula: beards+advertising = beardvertising. The idea is that “beardboards” (beard billboards) are clipped onto epic bears to advertise a given product. The concept was developed solely to garner free press for Cornett and their clients, and it certainly did that, as it was covered by news outlets all over the country. But a funny thing happened: some brands actually inquired about beardvertising, and more than 1,400 men signed up to be paid for using their facial hair as advertising space. So in July, Cornett launched the first ever beardvertising campaign for Dollar Shave Club. Cornett selected 25 of their favorite beards from those submitted and, in their words, “History was made and beards got paid.”

Check out the case study video above for more on beardvertising. And if you think your beard might make the cut, head on over to beardvertising.com and sign up.

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Critical Mass is off to a busy start in the new year as the Omnicom/DAS digital agency has not only merged its London operations with Agency Republic, but has brought on Conor Brady and Chris Hayes as chief creative officer and chief marketing officer, respectively.Hayes and Brady (pictured l-r above), you may recall, most recently worked at Huge but parted ways with the IPG-owned, Brooklyn-based agency last month. As for the U.K. Critical Mass leadership team, Matt Kwiecinski and Alistair Campbell will lead the combined UK team as managing director and ECD, respectively, with the latter joining the newly created Creative Council, led by Brady. Susanne Jones, former managing director of Critical Mass London, moves into a new strategic role as SVP/client partner for what sources tell us is Citi, one of the agency’s largest global clients.

On another note, to address the tipsterati who sent us a note about it, we did receive confirmation that 18-year Critical Mass vet Darren Delichte, who served as SVP/ECD out of the Calgary office, is no longer with the agency and actually parted ways a few months ago.

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Barely a month after parting ways with Crispin Porter + Bogusky, Rob Reilly, who last served as partner/worldwide chief creative officer at said agency, has moved over to McCann Worldgroup, where he assumes the role of global creative chairman. Reilly, who spent a decade at CP+B, and now joins an agency that is promoting Linus Karlsson to creative chairman of its Chevy-focused unit, Commonwealth, and Andreas Dahlqvist haCCO of said unit as well as president of the McCann Creative Leadership Council. Karlsson and Dahlqvist had previously served as CCO and deputy CCO, global brands, respectively of McCann Erickson.

In a statement, McCann Worldgroup chairman/CEO Harris Diamond says, “With the addition of Rob and with Linus and Andreas’ new roles—teamed with Luca Lindner (President, McCann Worldgroup) and our other Worldgroup creative leadership that includes Prasoon Joshi, Washington Olivetto, Joyce King Thomas, Monica Moro, Leandro Raposo and John Mescall, as well as the rest of our creative teams around the world—we continue to strengthen our focus on global client leadership and our commitment to delivering McCann’s highest standards of creative excellence.”

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Hollywood-based agency Troika helped Encore with a re-brand of their eight premium channels, including “eight new logos, network packaging, channel IDs, an image spot, and trade & consumer ad templates.”

The rebrand was crafted by a team of “15 strategists, writers, designers, animators, editors and producers” to play off and expand Encore’s existing “Playing Favorites” brandline and position. “We wanted to bring more meaning to the position by building a brand that takes the role of friend and fellow movie-lover, and express this in unique ways across ENCORE’s
premium channels through language and visuals,” explains Dale Everett, creative director at Troika.

Part of the rebrand will be a new programming strategy designed to take advantage of “market opportunities amidst evolving demographics and viewing preferences.” This includes a shift from Encore Drama to Encore Black, and Encore Love to Encore Classic.

The new brand voice is catered to speak directly to different audiences across Encore’s channels, with “He’s Full of Shh” for Austin Powers on Encore and “Yes We Remember” for The Alamo on Encore Westerns, for example.

The rebrand, which also features a redesigned logo and new, bold graphics debuted on December 2nd. You can view a montage of the rebrand above, or head here for an in-depth case study.

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Tonight, Y&R is launching a new multimedia campaign for Dell called “Beginnings” that “celebrates the reawakening of the entrepreneurial spirit upon which the company was founded.” The campaign, created in conjunction with WPP sibling VML along with Dell, will include broadcast, digital, OOH and print work and is the first major effort for the brand since it officially went private a couple of months ago.

“Beginnings” is an homage to the “modest starts of some of Dell’s most notable corporate customers,” including Whole Foods, Under Armour, Skype, TripAdvisor, and Shutterfly. The campaign kicks off tonight with a TV spot celebrating the dreamers who recognize that innovation starts with new ideas. Set to a cover of “This Magic Moment” by The Felice Brothers, the ad goes through the humble beginnings of these and other successful corporate customers before likening them to Dell’s own humble beginnings, in a dorm room in 1984. The spot’s unfettered optimism seems appropriate for the start of a new year, and it only makes sense for the company to look back at its history, given its recent leveraged buyout.

The full 60 second ad will be followed by both the full version and a 30 second abridged version airing across broadcast and cable networks for the next several weeks, including during the 2014 Winter Olympics in February.

The television campaign will be accompanied by “high-impact digital and OOH billboards…in Times Square, with the TV spot and banners viewable on Taxi TV in cabs throughout the city.” There will also be a “mix of traditional and digital billboards” at the Austin-Bergstrom International Airport in Austin, Texas. Credits after the jump. continued…

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