Brands often give off “How Do You Do, Fellow Kids” vibes in their quest to capture the attention of younger generations. However, the marketers at YouTube, Netflix and McDonald’s can rest easy knowing they’ve topped the list of the coolest brands among seven-to-14 year-olds. A year-long poll of 30,000 kids and teens from research consultancy…
A global independent study from the World Federation of Advertisers (WFA) and Nielsen has found people of all ages aren’t exposed to a high number of alcohol ads online, despite recent scrutiny around how booze brands target consumers on digital platforms. Using AI technology, the research uncovered a total 0.82% of all ads seen by…
It’s a truth universally acknowledged that people watch weird stuff the internet. When the walls closed in on a world in lockdown two years ago, audiences got even weirder, tuning in to livestreams and webcams to observe inane but intriguing events around the world. This included scenic Scandinavian railway journeys, drives through downtown Tokyo and…
It’s Mother’s Day in the U.K. this Sunday March 27, but for maternity discrimination charity Pregnant Then Screwed it’s actually “Unhappy Mother’s Day”–an occasion for moms to share their experiences and let loose their frustration at the country’s “unaffordable child care” system. In collaboration with Wonderhood Studios, Pregnant Then Screwed is flipping the annual celebration…
Britain’s advertising regulator, the Advertising Standards Authority (ASA), will pilot an initiative that aims to bring more accountability and transparency around online advertising, working with members of IAB U.K. including Google, Amazon Ads, Twitter, Meta and TikTok. Set to run from June for a 12-month period, the pilot is named “Intermediary and Platform Principles,” and…
More than 755 million monthly users–twice the size of the U.S. population. That’s the forecast from Insider Intelligence on how many people TikTok will reach in 2022. This would make it the third largest social media network, just behind Facebook (2.1 billion) and Instagram (1.3 billion), and slightly ahead of Snapchat and Twitter. There have…
Where some advertisers are still coming to grips with NFTs, Stella Artois is one brand that has already thrown its full weight behind metaverse marketing. In 2021, the Anheuser-Busch InBev-owned brewer galloped into Web3 with a virtual horse racing event. It has also tapped into NFTs to offer tips to U.K. hospitality staff. Now, the…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Pedigree Seeks Doodles for Doodles To advance its mission of ending pet homelessness, pet care brand Pedigree is seeking artistic kids to create doodles that benefit (labra)doodles–and other dog breeds. In partnership with Adopt-a-Pet.com, the brand…
Recent revelations have shed more light on “Jedi Blue,” the codename for Google’s alleged proposal to lower digital ad fees for Facebook and give them other benefits such as speed in header bidding auctions. In return, Facebook was to pledge support for Google’s header bidding alternative Open Bidding. The news is a betrayal of publishers’…
We’ve all felt utterly helpless staring at our TV screens over the last few weeks at what is happening in Ukraine. But there are things Adland can be doing to help. As the war and humanitarian crisis continue to unfold there, it’s become apparent this war is not only being fought on the ground but…
Publicis Groupe is to stop all operations, engagement and investment in Russia with immediate effect, with CEO Arthur Sadoun saying it “strongly condemns” the country’s “unilateral aggression against Ukraine.” The French-owned ad network has ceded the ownership of its agencies in Russia, which include Starcom, Zenith and Leo Burnett, to the founding chairman of Publicis…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Ryan Reynolds Is a Bad Influence on His Younger Self Ryan Reynolds stars in a new Netflix film, The Adam Project, hitting screens on March 11. To promote the movie, the star and streaming platform teamed…
Investment in British television advertising reached record levels in 2021 at $7.16 billion (5.46 billion pounds), an increase of 24% year over year as over 1,000 new advertisers used the medium. The figures, based on data from Nielsen Ad Intel, saw an increase of over $1.3 billion (1 billion pounds) on the previous year and…
Lacta, a Greek chocolate brand owned by Mondelez, is known for its sentimental and romantic advertising, even winning awards at Cannes Lions for its entertaining love stories. Its recent film appears to be another installment in that genre: a couple fall in love on an idyllic beach, the man telling the woman, “I want you…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Coors Light Envisions a Plastic-Free Future To let the world know it’s removing plastic rings from its six-pack, Coors Light created a futuristic pop-up store in Brooklyn, NY. Like the beer brand’s new cardboard packaging, the…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Postmates Demonstrates the Power of Distraction Postmates and creative agency Mother Los Angeles have launched a humorous campaign about the power hunger has to distract. Built upon the campaign platform “When All You Can Food Is…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: What Is Madewell Made Of? Clothing brand Madewell and agency Yard NYC are launching the latest set of spots in their ongoing “What Are You Made Of?” campaign. This installment features “culinary creatives” Sohla El-Waylly, Padma…
If you’ve ever been curious to look inside other people’s homes, O2 lifts the lid on the interior lives of a cross-section of diverse strangers in a new ad for its internet service. The German spot takes place in a fictional apartment building, where a pizza delivery person is searching for a recipient named Alex….
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Puppy Love If you’re struggling to find love on dating apps, that might be because you don’t have a dog. So get one! Or, at least, make people believe you have one. Dog food brand Jinx…
2023 will mark a decade since I departed Winston-Salem State University in service to something bigger than myself. In retrospect, there are certain core principles and experiences that prepared me for the advertising and marketing field specifically. In sharing just a few, the hope is that recruiters, agencies and portfolio schools further create space and…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
