UM has been named media agency of record for 7-Eleven, adding a $70M account as the retailer’s parent company considers a $50B sale to Circle K owner Couche-Tard.
TelevisaUnivision announced that it is building on its short-form content with the debut of microdramas at upfront.
Shivdasani is the agency’s first global C-suite hire under new ownership.
CEO confirms eligibility for MAIP, and Vanguard was expanded before President Trump’s second term.
Staff at WPP’s media agencies say they were blindsided by sudden layoffs, locked out of email, and told to leave—just days after the company’s high-profile rebrand.
The big budget beach is a pivotal moment for Kassan, who founded 3VC in June 2024 after his MediaLink exit.
AMC Networks’ Murder Mystery May campaign for Acorn TV was launched to raise awareness of the streaming platform.
AMC Networks’ Murder Mystery May campaign for Acorn TV was launched to raise awareness of the streaming platform.
Ammunition, an Atlanta-based creative agency, is launching a venture studio and two new divisions to scale brands and agencies.
The American Marketing Association New York will honor seven influential leaders from across industries—including the NFL, e.l.f. Beauty, Accenture, and DDB—in its 2025 Marketing Hall of Fame.
After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Pop’d, a complete 180 from its regular chewy Skittles.
On March 26, President Donald Trump announced a 25% tariff on imported automobiles and specific automobile parts. Now, with a potential reprieve in sight, brands including Hyundai and Nissan have […]
?Carla Hassan, chief marketing officer at JPMorgan Chase, has been elevated to vice chair of the nonprofit’s board.
A lawyer for the ad verification vendor said that adtech watchdog Check My Ads should prepare for litigation concerning alleged “defamatory statements” made about DoubleVerify in response to a March Adalytics report on pre-bid bot detection.
When Linda McMahon called AI “A.1.” at a summit, Kraft Heinz and Mischief turned the viral blunder into a spicy social media moment, even getting a shoutout from John Oliver.
Doner Media has been named media AOR for Ross-Simons, shifting the account from Kepler after a competitive pitch.
The adtech company faces new legal challenges over its use of consumers’ personal information.
In a tough economy, the retailer’s new CMO is touting its fashion credentials and value.
Spectrum Reach, the advertising sales business of Charter Communications, has rolled out its newest planning tool, Audience Reach Optimizer (ARO), designed to boost the effectiveness and efficiency of advertisers’ campaigns, delivering their TV ads to their intended audience. ARO leverages Spectrum Reach’s unique data insights in a privacy-focused way to simplify the process for advertisers…
Hulu is a bringing a taste of Pakistani American culture and comedy to audiences. The streaming service premiered its new series, Deli Boys, this week. The half-hour show centers on a pair of Pakistani American brothers whose family owns a convenience store. When their magnate father unexpectedly dies, the two are forced to reckon with…
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