For better or worse, people had a lot of feelings about advertising this year. Thanks to social media, advertisers can no longer launch their campaigns into a void, hoping their marketing investment later pays off in increased sales. Advertising is now a two-way street, and brands must be prepared at all times for consumer feedback….
GroupM projects that the global advertising industry will surpass $1 trillion in total revenue for the first time this year. In its This Year Next Year 2024 End of Year Global Forecast, released today (Dec. 9), the WPP media investment firm estimates that global advertising revenue will increase 9.5% this year, up from the 7.8%…
Beyonce leaned into her cowboy era, a gecko grew up, a barf bag went viral. Michael Cera pranked the nation, Waldo had an existential crisis, Ben Affleck realized his boy band dreams, and a potato chip lover got stuck in a time loop. The best ads of 2024 took us on a wild, inventive, funny,…
With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. The increase, however, isn’t limited to tiny squares on a smartphone. In 2024, 68.6 million U.S. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to…
Amazon announced new interactive video formats in May ahead of TV upfront week, and now the company is revealing some early success from its shoppable ads with Duracell. Duracell was one of the early adopters of Amazon’s latest interactive formats, using Prime Video ads’ shoppable carousel to showcase its products to viewers. For instance, in…
A former Google advertising executive testified in the US antitrust case against Google, painting a picture of a company where it can be difficult to make change. The Department of Justice is trying to prove that Google’s ad business is a monopoly with tools that control how both advertisers and publishers buy and sell digital…
The Department of Justice’s antitrust trial against Google’s ad tech business is set to begin this week. Owing to Google’s size, a win for the DOJ is sure to spur huge changes in the programmatic industry, particularly in the short term. If Google is forced to sell its publisher adtech business, it could eventually increase…
When Netflix debuted its ad-supported tier in 2022, users were not automatically enrolled in the plan. Now, around two years later, the streamer is making some changes. In July, Netflix announced it was eliminating its cheapest ad-free tier, the Basic plan, in the United States and France–and some Netflix subscribers shared on Reddit and X…
Two CEOs of major advertising holding companies are above average — at least in one sense. Public filings show Omnicom’s John Wren made $20.2 million in 2023. His total compensation, which includes salary, bonus, equity awards and other forms of financial remuneration, was 382 times more than the median pay of Omnicom’s 75,900 employees. Interpublic’s…
Viewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes. Today, NBCUniversal launched Virtual Concessions, a new commerce-enabled ad feature that allows audiences to purchase food, drinks and other items on-demand while watching the Olympics via QR codes displayed on…
In recent months, there’s been a series of notable private equity investments in up-and-coming advertising agencies. Last month, Svoboda Capital Partners invested in creative agency Highdive. In October, Keystone Capital invested in Barkley, which then merged with OKRP. In September, the London and New York-based independent agency Brainlabs nabbed funding from another private equity firm,…
Global advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM’s This Year Next Year 2024 Global Midyear Forecast. In 2025, the group expects growth to slow down to a 6.8% rate, but reach a new milestone when spending hits $1.1 trillion. A more…
U.S. advertising spending should grow 6.3% in 2024, according to a forecast released by Brian Wieser, an advertising industry analyst and founder of the consultancy, Madison and Wall. Wieser, who earlier this year forecast a slightly lower growth rate of 5.6%, acknowledges the market is growing better than previously expected. Wieser expects total advertising spend…
BENlabs, formerly Branded Entertainment Network, has cut half its staff and pulled the plug on CEO Ricky Ray Butler and his ongoing efforts to transform the company into an Al SaaS provider. ADWEEK obtained an email to the staff from May 24 announcing the cuts written by the company’s new CEO Ted Sheffield, and it…
As Tesla’s sales slide, insiders say it left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign Investors were enthusiastic when founder and chief executive Elon Musk declared the business was set to “give advertising a go” having eschewed it for 20 years. However, 10…
Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and brands use for payment, but finding the right one that is equitable for both sides, and is easy to implement, is sometimes as clear as mud. A new paper–a collaboration between the American Association of…
U.S. advertising spending is growing faster than analysts thought it would back in December, according to a forecast released by Interpublic Group’s investment arm, Magna. Interpublic Group’s investment arm Magna expects total advertising spending will grow 9.2% to $369 billion–excluding political spending and tentpole events like the Olympics. Back in December, Magna predicted 2024 ad…
Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media’s advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. The agreement, which took effect March 8, will let PMC represent the entire Vox Media portfolio in direct sales efforts. Vox Media…
British advertising regulators have reconsidered a controversial decision to ban a Calvin Klein ad featuring musician FKA Twigs on the basis that it presented her as “a stereotypical sexual object.” The billboard in question featured the singer with a shirt draped across her body, revealing part of one breast and the side of her buttocks,…
In 2002, Christina Aguilera’s “Dirrty” video exploded on to MTV, changing everything for the artist. In a blur of red leather chaps, dirt bikes, dancing, muscles and mud wrestling, Aguilera shed her bubblegum pop persona and pushed the boundaries of ’00s sexuality. Over two decades on, Aguilera is rewriting the playbook for women once more,…
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