Hasta La Creative!

The inside of my nose smells like South Park, and I’m worried it will never go away.

If you weren’t following the Olympics—which saturated all media—too closely, by now you probably know about Nosulus Rift, a bizarre odor-VR product created for Ubisoft’s latest South Park game by Paris agency Buzzman and its product arm, Productman, which launched in June.

Some background: The game, South Park: The Fractured But Whole, will be released in December, so it’s deep in promotions period. Demos are already circulating at conferences like Paris Games Week and Gamescom in Cologne, Germany. 

In the story, all your favorite South Park characters have formed a superhero squad, and you’re the new kid, trying to fit in. You are also blessed with a unique superpower—magical farts, which enable you to fight enemies, piss off Cartman … and also travel in time.

Enter the Nosulus Rift, Productman’s first-ever product. 

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If you want the best pizza, you’re not going to order Domino’s. But if you want your pizza delivered in the most innovative way, well, Domino’s may have that market cornered.

The chain took four years to modify a car to become the perfect delivery vehicle. And now it is testing drone delivery in New Zealand. And by all accounts, its first drone test went well, with the pizza landing gently and without major damage—save for a little cheese stuck to the top of the box. 

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Urban Decay’s promotion of its Razor Sharp eyeliner, with what it called “Razor Sharp Swatches,” has drawn the ire of some of its consumers. At issue is a photo the brand tweeted of a model with color swatches on her wrist—which, given the name of the product, some saw as a reference to cutting. 

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Today in things you shouldn’t watch on a full stomach: In an ad for organic clothing brand PACT, agency Denizen reprises the aesthetics of old Calvin Klein ads, producing something that is sometimes funny, mostly damning and completely uncomfortable. 

“Skidmarks” features people lounging around nearly nude, making passionate love to the camera and touching each other the way beautiful people in fashion industry ads do—possessively, reverentially, like they’re caressing an art form and need you to watch. 

There’s just one problem: The unsightly fruits of what we can only imagine were a stunning amount of sharts (did they have chili before the shoot?), staining the backs of their otherwise pristine white skivvies. 

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Brunner stages a colorful open house in its first major campaign for Mitsubishi Electric Cooling & Heating.

To dramatically convey the idea that Mitsubishi systems allow different temperature settings for various zones of a home, the agency built a life-size mock-up house, facilitating a seamless commercial shoot with no CGI required.

The dwelling consists of two huge 22-by-35-foot open-faced sections, each containing five fully furnished rooms across their respective upstairs and downstairs levels.

The rooms are color coded to represent different “Shades of Comfort”—e.g., the heating and cooling preferences of different family members. For example, Grandma likes it warm—76 degrees—so her room is rendered in deep coral tones, while Dad’s mancave elsewhere in the house is set to 68 degrees and decorated in cerulean hues.

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Meet Loudini. He’s a sad sack illusionist who can’t even pull a rabbit out of a hat. But even after the world’s worst day, he stays at it, dumping the excess glitter out of his shoes and getting back out on stage—because it’s who he is, and it’s what he does.

That’s the basic premise of a new video from Ray-Ban Films, part of the eyewear brand’s #ItTakesCourage campaign, which has also seen the brand make people stare into each other’s eyes for four minutes, hoping to spark … something.

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It isn’t often you watch a 30-second spot that leaves you with feelings you can’t understand.

For online casino Leo Vegas, London ad agency Now has released “Carcass,” the first of a two-part series featuring client mascot Leo, the “undisputed king of mobile casino.” 

The spot opens with Leo leaning against a bar and eyeing some (literal!) fresh meat across the way. It’s an irresistible lure: He saunters over and takes its stub of a hand, leading it to the dance floor, where the pair get familiar in ways that leave us, well, queasy at best. 

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If you love yourself some Carpool Karaoke, Air New Zealand’s hoping you’ll be willing to watch celebrities hit new decibel levels in an airplane cockpit.

The below video is a public pitch aimed straight for late-night talk show host James Corden, who has created viral hit after viral hit with the popular segment, featuring musicians and other stars singing along with him to popular tracks while driving around Los Angeles. Corden notably even convinced Michelle Obama to jam to Beyoncé last month).

“Mate, we’ve got a pitch for you,” the Air New Zealand video begins. “Picture this: You. Us.” 

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Don’t you just love a room with a view?

Connecticut’s licensed realtors are betting you do in this soft-sell pitch that subtly promotes their services, but plays more like an upscale tourism campaign. Crafted by ad shop Sleek Machine, the commercials employ a distinctive visual device that kicks in about halfway through each spot.

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We’ve seen several Colonel Sanders incarnations over the past year, but while most have been about finger lickin,’ this one’s focused on ass kickin.’

At this weekend’s WWE’s SummerSlam (which has become a veritable brand bonanza), the professional wrestling organization unveiled its ad partnership with sponsor KFC. The resulting video, which you can watch below, will run as an ad on WWE Network throughout the rest of the year and into 2017.

While previous Sanders iterations have been played by comedy icons like Norm Macdonald, Darrell Hammond and Jim Gaffigan, this time around the part went to WWE star Dolph Ziggler, who faces off against the feathered nemesis played by fellow wrestler The Miz.

Who will survive, and what will be left of them? Let’s find out:

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