Hasta La Creative!

Today in things you shouldn’t watch on a full stomach: In an ad for organic clothing brand PACT, agency Denizen reprises the aesthetics of old Calvin Klein ads, producing something that is sometimes funny, mostly damning and completely uncomfortable. 

“Skidmarks” features people lounging around nearly nude, making passionate love to the camera and touching each other the way beautiful people in fashion industry ads do—possessively, reverentially, like they’re caressing an art form and need you to watch. 

There’s just one problem: The unsightly fruits of what we can only imagine were a stunning amount of sharts (did they have chili before the shoot?), staining the backs of their otherwise pristine white skivvies. 

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