An Agency Created a Trump Chatbot on Facebook to Revisit His Many Controversial Comments

This week saw a first in the long, contentious and thoroughly exhausting campaign for the White House: an apology of sorts from GOP nominee Donald J. Trump.

Some critics were quick to point out that Trump didn’t say that he was sorry in last night’s speech or name any specific incidents in which he feels like he may have gone a bit too far. He simply said, “Sometimes, in the heat of debate and speaking on a multitude of issues, you don’t choose the right words or you say the wrong thing,” adding, “I have done that, and I regret it, particularly where it may have caused personal pain.”

One ad agency—admittedly one with a long track record of working on Democratic campaigns—has made light of Trump’s word woes by combining two of today’s hottest marketing topics: messenger bots and the ever-shifting spectacle of the Trump campaign.

“BFF Trump” is a Facebook Messenger bot that provides users with the best and/or worst of Donald Trump. It makes for an amusing way to pass a few minutes’ time … unless you happen to be a yuuuuge fan of The Donald.

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