Hasta La Creative!

Two weeks after the Canal Street #postitwars began with a single word, “HI,” one of the main agencies involved—Havas Worldwide—has shut things down in style. With a giant image of a mic drop.

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Zappos wants you to think outside the box. Beginning with the box itself.

On June 1, the online retailer will begin shipping some shoes in a very cool new box (made with creative collective Variable) that features a collection of template designs printed on the inside—encouraging the recipients to fold, cut and otherwise reuse the box into item like a smartphone holder, a children’s shoe sizer, a geometric planter and a 3-D llama.

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It makes perfect sense that Miles Mouvay, the world’s most dedicated film fan, met his bestie in a theater lobby in 1993 while they were both waiting to see Jurassic Park and special-ordering nacho cheese popcorn.

And it becomes a meta moment when the BFF turns out to be Kel Mitchell, since Miles Mouvay, IRL, is Kenan Thompson.

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There’s probably a sizable crossover between people who drink Starbucks regularly and people who wear Nikes. But unless they also like ugly shoes, the Nike SB Dunk Low “Starbucks” Premium sneaker is going to be a bust. 

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It was advertised like an ordinary real-estate open house, at a residence that looked fine on the outside. But when visitors came for a look inside, they got an eerie surprise—a glimpse at how people can be living in poverty even when they have a roof over their heads.

The Salvation Army and Grey Canada were behind the “Open House” stunt, which has a robust online presence, where you can tour the house yourself. The home is representative of a family living in poverty, and contains plaques and visual displays highlighting the struggles of the more than 300,000 Canadians who live under the poverty line.

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“The Quaker State brand shares the customer belief that when it comes down to motor oil, you don’t need fancy marketing—you just need good quality oil.” Brand manager Gita Gidwani’s statement may be true … but in advertising, a little humor never hurts.

On that note, Quaker State turned to Onion Labs, the satirical media outlet’s in-house creative services division. The Labs developed a series of ads poking fun at marketing clichés like barely functional novelty products created to drive short-term sales.

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Here’s a fun if punishing way to get people to think about the ingredients in your beer.

Heineken, the official beer of the UEFA Champions League, with help from Publicis Italy, put up hundreds of outdoor ads around Milan recently featuring a gargantuan 100-character hashtag (that’s the most allowed by Twitter). People were encouraged to share the hashtag in social for a chance to win tickets for the UCL Final.

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Every new parent probably wishes someone would come along and push them around in a stroller for a change. A few lucky moms and dads got to live that fantasy, and give their feet a rest, thanks to an adult-sized test stroller from manufacturer Kolcraft.

The marketer and agency FCB Chicago say they designed the outsized baby carriage to show parents how smooth a ride on the brand’s Contours Bliss wheels actually is—because the reviews of infants and toddlers tend not to be so articulate.

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Here’s a weird secret: I’m pretty sure the orgasm sounds I make with partners have been influenced by porn.

Now you know more about me than my doctor does.

Why I’m feeding you creepy personal facts: Based on the conviction that 70 percent of Spanish people believe the heaving, animal, almost painful cries depicted in pornography are what an actual woman’s orgasm sounds like, premium sex toy brand Bijoux Indiscrets has created an orgasm library, with help from agency Proximity Madrid. 

It’s a library! Of orgasms!

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The ballerinas at the Royal Danish Theatre are not messing around.

Tutu-clad dancers wield AK-47s in a new ad for the theater, celebrating the many hands and hard work that go into putting on a season’s worth of live shows.

Scene designers drip paint, wardrobe artists labor over sewing machines, musicians practice their instruments backstage, singers warm up their voices, and actors get into character in the gorgeously shot, busy-bee montage promoting the arts institution, which presents ballet and opera.

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