Hasta La Creative!

More goofiness from Old Spice and Wieden + Kennedy—a scratch-and-sniff banner ad, which of course they're calling the world's first. It's running over on The Onion's sports section. Clicking on it takes you to a form you fill out—after which they'll send you something in the mail that will let you "smell the Internet." It lacks the immediacy of real scratch-and-sniff gimmicks, perhaps, but spares you from looking like an idiot at the office with your nose to the computer screen. It promotes the Wolfthorn line of products.

Every now and then, you get a provocative church ad, like Florida's "Come get hammered" billboard or pretty much anything New Zealand's St. Matthew-in-the-City puts out. Catholic ads are typically more staid, but the Catholic Diocese of Brooklyn recently launched ads that speak directly to that borough's natives in a language they understand—by referring to Jesus as "the original hipster." The ad doesn't explain this statement other than to suggest Jesus wore robes and was probably somewhat dirty a lot of the time—also (in a bit of clear revisionism) that he wore Converse sneakers. The point is rather that he was incredibly cool, though not seen by many as such, and certainly misunderstood in his time. There is also no record that he ever actually turned water into PBR. The ads point to the "All Faces" section of diocese's website, showing the diversity of its worshippers. Via Animal New York.

Durex Australia and agency Havas Worldwide in Sydney have invented Fundawear—underwear that's fun to wear because it allows your partner to remotely operate sensors and "touch" you over the Internet. Tickle her titties or send a jolt down under with electric pulses from sensors built into the underwear and controlled via a cellphone app. I guess when you can't be close enough to use a condom, it's the next best thing. The idea is just one of the brand's "Durexperiments" (why are science-y projects so popular in ads all of a sudden?). It's pretty awesome, and designed for viral success, but of course when they call it a world's first in the video, it's not. Remote-control sex toys have been around for ages. Many of the female ones are wearable, and you know there are even existing phone apps to control them long distance. But who gives a bleeping flip? It's a great experiment. Want your own pair? You have to enter a contest on Durex Austrialia's Facebook page. Or jury-rig a Tens unit.

A British copywriter and journalist says he’s suing his local gym for “women-only hours,” intended to help females feel more comfortable while exercising. In a 1,300-word column published in the Daily Mail, Peter Lloyd argues that Kentish Town Sports Centre’s decision to exclude men and boys for 442 hours a year—while still charging them full price—is a sexist policy that sends a “toxic” message about males. Lloyd’s write-up is compelling and thought-provoking, even for those who might find his opinions whiny and insensitive. Although he lays out an array of complaints, he focuses on the fact that it’s simply unfair (and possibly illegal) to charge two different genders the same amount for different hours of service. He says he requested the gym offer one of three remedies: create male-only hours to compensate, charge men less per year or end the female-only hours. The gym reportedly declined, telling Lloyd in an email, “A report by the Women Sport and Fitness Foundation showed that a significant proportion of women (26 percent) ‘hate the way they look when they exercise.’” (A comment that seems perfectly timed with the debate over Dove’s “Real Beauty Sketches” this week.) In some of his less-diplomatic moments, Lloyd responds, “That's like trying to clean a dirty face by rubbing a mirror,” and “If these women have issues with their bodies, I truly sympathise—but it's their problem, not mine.” His column is generating praise from male advocacy groups in Britain and even here in America, but the aggresiveness of his tone could also be seen as an argument in favor of keeping guys out of the gym on occasion. Will he be part of the solution or part of the problem? Via Reddit.

Progressive takes a swipe at "rate suckers" in this odd spot depicting bad drivers who cause price increases for everyone else as zombies who leap onto your car and suck on its surfaces with their gaping mouths. They hang on tenaciously in traffic, and continue sucking even after the driver stops and chats with a pitchlady (not Flo) about Progressive's Snapshot travel monitoring device (which, FYI, has raised some privacy concerns among consumer groups). The suck-action, for lack of a better term, is damn disconcerting, and such a distraction that it detracts from the overall message. Stop drooling on the hood, you freaks! It's strange there's no Flo. She's sucked for years.

It's nice to see Iggy Pop taking a break from lending his music to cruise lines and starring in car-insurance ads to promote something a bit more relevant: his upcoming album, Ready to Die. In the clip below, Iggy mocks his sell-out stature by moaning about the perils of being shackled to a major label. Then we get to see that, shockingly enough, life doesn't get considerably more rewarding when he starts working with a label "from Mississippi or somewhere." It's a pretty endearing spot, one that might not make up for all the rocker's other advertising exploits, but at least makes me curious to know what he's up to these days music-wise. Via Yahoo Music.

Editor's note: Appsolute Genius founder and CEO Brian Cauble recently began posting a daily list on Facebook of five lessons he's learned since launching his Alabama-based mobile-app development studio in 2009. Although the list was intended for friends, family and colleagues, Cauble agreed to let Adweek publish the full list of 50 lessons that have shaped his personal and professional life.

1. Your significant other's support is hugely important. They can hold you up or pull you down.

2. Building a powerful business network is 100 percent essential. Much of your business will come from being known.

3. This job is really, really hard, and you just won't know the answers some days.

4. Being passionate about at least a few things is very important, but you don't have to be passionate about every aspect of running a business.

5. You aren't good at everything, no matter how smart you are.

6. People will help you … if you ask.

7. Partnerships can seem like a good idea, but they take a long time to really pan out, and differences between companies can still cause them to fail.

8. Caring about your business partner and your employees can really help your company.

9. Sales is so important. If you don't figure out your sales, you will fail.

10. Picking a growing, flourishing market is just as important as your product and talent. If your market is good, it improves your margin for error quite a bit.

11. Being an entrepreneur can make you feel bipolar. You will have good days, bad days, good afternoons, bad mornings and vice versa.

12. Building a strong team is critical. A strong team isn't just smart people; it's a group of people who complement each other's strengths and weaknesses.

13. Admitting and understanding your strengths and weaknesses is a must. Take every personality and strengths assessment you can find.

14. You have to learn to balance work, family and taking care of yourself. You will probably let one of them slip a bit, and it will suffer.

15. The best characteristic I've seen for success is pure determination.

16. The second best characteristic I've seen that predicts success is determination to learn and ask questions.

17. You will feel really stupid some days.

18. Each stage of a company's growth will bring different challenges.

19. You will truly understand what "busy" means. And then you will find that there is another level of busy that you didn't think was possible.

20. The purpose of your business, your passion and your support system will carry you through the bad times.

21. The best way to build a strong network is to really get to know a lot of people and help them however you can.

22. You will be burned by at least one person you help. Don't let your temptation to stop helping people take over.

23. You will feel very lonely at certain times because it will feel like no one really gets what you are going through.

24. Your salary will go way down before it goes up. The financial payoff of being an entrepreneur doesn't come for a long time for most (even really smart) people.

25. It is a tough balance to know when to change your strategy or be determined.

26. Generally understanding every area of your business is very important, but you don't have to have your hands on everything.

27. The word payroll takes on a new meaning.

28. Hiring is VERY hard. You will try your best but you will still make mistakes.

29. Firing is also VERY hard, but it is necessary. Once you know in your gut you've made a bad hire, just end it. It will be tempting to keep the person on, but don't do it.

30. Understanding what kinds of customers you can best help (industry, size of company, personality type, etc.) will really help you grow your company. If you haven't learned about niches and segmenting, learn about them now.

31. You will feel like a proud parent certain days, and you won't believe what you've accomplished.

32. Everything takes soooo much longer than you think it will.

33. Starting and running a company will be terrifying at times. That is OK!

34. The amount of mistakes you make will be humbling. However, just don't make catastrophic mistakes that cause you to go out of business.

35. Learn to manage your cash flow. If you don't know what a rolling cash flow forecast is, you'd better learn what it is.

36. Fire really bad customers. You will be worried about losing the revenue, but they aren't worth it. Finish the job you started if you can, but discontinue the relationship as soon as you can.

37. Get a good CRM and use it. Seeing the deals you get and don't get will tell you a lot about your business.

38. Offering a product and offering a service are very different. It will be tempting to do both, but it is difficult, and you should be wary.

39. Be focused on doing one thing great. Every opportunity you look at will dilute your focus.

40. Your business can do different things like not having standard hours or having work-at-home employees. You don't have to do it the same as everyone else.

41. You will truly hate at least one thing about running a business. (For me, that's doing taxes.) Find someone else to do most of this for you.

42. Having a business partner feels a lot like being married. You will spend a ton of time with this person. It better be someone you genuinely care about and trust. But you don't have to like each other all the time.

43. It really helps if you and your business partner are good at different things.

44. You will not be able to be there for all of your family and friends as much as you like, and they will have a hard time understanding.

45. Selling your products and services becomes easier as you show a track record of being successful.

46. Good employees make your life easier. Bad employees make your life harder. There is no middle ground.

47. You will think about your business a lot. You will probably even dream about it.

48. Paying yourself a smaller (but regular paycheck) is better. You can always give yourself bonuses and raises when you have a surplus of money.

49. Having a master plan is important, but the details will change often.

50. It is all so worth it. Even if your business fails, you will be better for it.

—Brian Cauble is co-founder and CEO of Birmingham, Ala.-based mobile app studio Appsolute Genius. Since launching in 2009, his seven-person firm has developed more than 100 apps.

This self-promotional clip from The Ungar Group, a boutique agency in Chicago, shows what might happen if you crossed Mad Men with The Walking Dead. You'd get a dapper, cigar-smoking, brandy-sipping, scab-faced ghoul who warns, "If you're looking for an advertising agency and don't meet with The Ungar Group, you'll regret it for the rest of your lives." Major props for infusing the initial pitch with a threatening tone and aura of hopelessness and decay. Such elements usually take at least a week to permeate agency-client relationships. Actually, lots of ad guys look like the withered zombie in this video. Pitching new business sucks the life right out of them.

CC Sabathia is a large man, but he's not technically wearing a fat suit. That latter fact—and not just his slimming New York Yankee pinstripes—gives Sabathia the advantage over the horizontally striped (and comically fat-suited) Scott Van Pelt in ESPN's new This Is SportsCenter commercial from Wieden + Kennedy in New York. Now, if they can combine a fat suit and a mullet, they'll really be breaking new ground.

North Korean strongman lardass Kim Jong-un should take some advice from New York Sports Clubs: "Exercise reduces aggression and makes you more attractive to others. Join today." The gym franchise, known for its snarky promos tied to current events, on Monday placed an ad in the New York City edition of the Metro newspaper inviting the portly potentate to use its facilities for a workout. Copy starts, "Kim Jong-un, with a great bod, you don't need a big missile." That particular bit of low-hanging humor will likely fall flat for the rotund ruler, since the whole missile thing's proven pretty useful for him so far. Still, he'll burn more calories pumping iron than he will by pressing the button.