Duracell has named GroupM’s MediaCom as its global media agency of record across 32 countries. “The future is battery powered. Duracell is an iconic brand, and it gives us great pride to welcome them back into the MediaCom family,” said MediaCom global COO Nick Lawson, who will take over as CEO in July as Stephen…
Pharmaceutical retail giant Walgreens is reviewing its global advertising account. Walgreens Boots Alliance confirmed the global creative and media review across all of its brands, which also include Alliance Healthcare, Boots and Duane Reade. The review follows the conclusion of the company’s three-year contract with WPP. Incumbent WPP is defending in the review process, which…
Cleaning colossus Clorox has consolidated U.S. media buying and planning responsibilities with Omnicom’s OMD. The move follows Clorox’s rebrand earlier this year. Last month, the brand also urged consumers not to inject or consume bleach in the wake of statements made by President Trump in a White House news conference. In 2016, Clorox selected FCB…
Proximo Spirits has selected independent agency Mekanism as agency of record for its Jose Cuervo tequila brand. Mekanism will handle the account out of its New York office and will be tasked with strengthening Jose Cuervo’s positioning as a category-founding brand. Its campaigns for this year will support sub-brands Especial, Tradicional, Reserva de la Familia,…
Despite their genuine outward warmth and friendliness, Minnesotans are fiercely loyal to the natives who contributed to the state’s culture, especially after their deaths. In sports, for example, hockey icon Herb Brooks and Minnesota Twins star Kirby Puckett remain important fixtures. But ask any Minnesotan, and they’ll likely beam with pride at any mention of…
In this era of Covid-19, we’re settling in for the long road ahead. Given the uncertainly of tomorrow, doing our best in new business has never mattered more. Stuck inside and working from home, the ad business is learning how to perfect the virtual meeting. Whether it’s Zoom, Google Hangouts, Microsoft Teams or a different…
There’s a lot of uncertainty in the world right now–thanks, in large part, to the ongoing Covid-19 pandemic. But today, the world got an answer to one question: What happened to Baby Nut? Baby Nut, you may recall, is the reborn version of Mr. Peanut, Planters’s 104-year-old mascot, who perished in a nutmobile accident (and…
Last month, mobile network operator U.S. Cellular named Leo Burnett as its lead creative agency, expanding its partnership with the agency while ending its relationship with MullenLowe. MullenLowe took over the creative account in 2012, following a review that included incumbent Riney. Its work for the brand included a seven-hour pre-roll ad of grass growing…
Kraft Heinz has instituted a review of its global media account, as its contract with Publicis Groupe’s Starcom is ending this year. “Our contract with Starcom Worldwide is expiring this year, so Kraft Heinz is exploring opportunities for its global media planning and buying operations to ensure we are positioned for success in 2021 and…
The largest media review of 2020 thus far, and for the foreseeable future, has come to close. Diageo, whose brand portfolio includes Bailey’s, Guinness, Johnnie Walker and Smirnoff, has selected PHD as its global media agency of record. PHD will be responsible for media planning and buying across the majority of the Diageo portfolio, with…
In 2019, payment terms for a wide range of marketing services–such as research, agency fees, social media, production, broadcasting, programmatic and talent–were either extended or kept the same, according to a new report conducted by the Association of National Advertisers during January 2020. ANA CEO Bob Liodice said in a statement that the study shows…
Mcgarrybowen New York has been named creative agency of record for Manhattan Mini Storage following a review. The storage company, owned by real estate firm Edison Properties, has garnered a reputation in New York for its bold, often envelope-pushing ads that blanket the city’s buildings and billboards such as one that read: “Your closet space…
Pabst Brewing Company, the Pabst Blue Ribbon (PBR) brewers, has a new media agency partner. Pabst appointed MDC Partners’ Assembly as its media agency of record, following a review. Assembly will be responsible for integrated media planning and buying, data and media strategy, audience strategy and performance strategy across the Pabst portfolio of brands. In…
Anomaly is off The Hershey Company’s agency roster in the U.S., with both Droga5 and McGarryBowen now serving as the candy brand’s creative agencies. A company spokesperson confirmed that The Hershey Company is now working with Droga5 and McGarryBowen on creative in the U.S. but declined to elaborate on which brands each agency would work…
The devastation of the coronavirus outbreak that originated from China continues to unfold. As of now, there have been over 1,100 reported deaths (mainly in China) due to the virus. Travel and business have ground to a halt in parts of Asia, but the good news is that the reported rate of infections is beginning…
Health and wellness company Pharmavite appointed Publicis New York as agency of record for its Nature Made vitamins brand, following a review launched in November. “The brand commenced a search for a true, and proven, partner in business and end-to-end marketing transformation with deep knowledge of the consumer landscape,” Pharmavite CMO Rhonda Hoffman said. “With…
Bank of America is consolidating all external marketing services with Publicis Groupe, handled by a dedicated unit called GroupeConnect. The decision brings Bank of America’s relationship with IPG’s Hill Holliday, a longtime agency partner, to an end. “Bank of America is consolidating external marketing agency resources with one network, Publicis Groupe, to accelerate our data-driven…
After a 16-year partnership, DDB and Capital One are parting ways. According to a Capital One spokesperson, the company recently conducted an agency review and selected Austin-based GSD&M as its agency of record. “DDB has been a longtime partner, and we’ve appreciated their work throughout the years,” the Capital One spokesperson said. DDB declined to…
Hasbro has sent its global media account to GroupM, sources with knowledge of the account confirmed to Adweek, following a consolidation offer made by the WPP media agency network. These sources explained that the completion of the consolidation will end Hasbro’s relationship with Omnicom Media Group’s OMD. Hasbro had consolidated the majority of its global…
DTC mattress brand Casper has named Omnicom Media Group’s PHD as its media agency of record. The assignment followed a competitive review conducted by consultancy Burnett Collective, a source with direct knowledge of the account told Adweek. According to Kantar Media, Casper spent $57.5 million on marketing in 2018 and more than $43 million in…
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