Duracell Puts MediaCom in Charge of $84 Million Global Media Account

Duracell has named GroupM’s MediaCom as its global media agency of record across 32 countries. “The future is battery powered. Duracell is an iconic brand, and it gives us great pride to welcome them back into the MediaCom family,” said MediaCom global COO Nick Lawson, who will take over as CEO in July as Stephen…

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