Sony has concluded a six-month review process and settled on a new overarching strategy to promote its PlayStation brand around the world. The gaming giant also chose adam&eveDDB, part of Omnicom’s DDB network, as global creative agency of record, following a hard-fought competition. International consultancy R3 oversaw the review. A spokesperson for R3 declined to…
CarMax has selected The Martin Agency as its creative agency of record, following a four-month review. Incumbent McKinney did not defend in the review process. Dentsu Aegis Network’s Vizeum handles CarMax’s media work, which was not part of the review. “Martin impressed us throughout the selection process with their passion for our brand, strong strategic…
Security company ADT has selected McCann as its creative and strategic agency of record, following a review. Two parties with direct knowledge of the review confirmed that CPB and Droga5 were the other finalists and that media buying and planning duties were not part of the review. Doner and Horizon Media had been creative and…
From Silicon Valley software maker Intuit comes the latest example of an increasingly rare event: a global creative agency of record review. According to multiple sources with direct knowledge of the matter, the company issued an RFP earlier this month seeking a shop to handle work promoting its primary brand. Omnipresent advisory firm MediaLink is…
Peloton is looking for a new agency partner to help expand its increasingly profitable business, which has been described as a “cult” in the best sense of the word. According to parties with direct knowledge of the matter, the at-home fitness brand whose co-founder Tom Cortese served as a featured speaker at Adweek’s February Brandweek:…
Last Friday, the National Rifle Associated sued advertising agency Ackerman McQueen over matters concerning the allocation of millions in fees for work on its business, stating that the agency has failed to comply with requests for related documents as part of an ongoing internal audit. Ackerman McQueen–which is based in Oklahoma City, Oklahoma, and has…
Oscar Health, an insurance startup launched in the wake of the Affordable Care Act (ACA), is shopping around for agencies. According to two parties with direct knowledge of the matter, the company recently issued an RFP for a competitive creative review. One indicated that it is a project-based pitch focused on further defining and raising…
Duracell has selected Wunderman Thompson as its new global creative agency partner, concluding a four-month review process which included over 10 agencies. Wunderman Thompson will be tasked with leading creative for Duracell in all regions except North America, where Wieden + Kennedy has served as creative agency of record since October 2016. W+K remains creative…
Purdue Pharma LLC, the company best known for producing and marketing such extended-release opioid painkillers as OxyContin, is looking for a new ad agency amid a wave of negative press and more than 1,600 state and federal lawsuits, the first of which was recently settled for more than $270 million. According to an email correspondence…
Seattle-based Brooks Running has selected Huge as its integrated agency of record after a review. Austin, Texas, agency McGarrah Jessee was incumbent on the account and was invited to defend. “We are proud of the work we accomplished together during a period of record global growth for the company,” McGarrah Jessee marketing director Heather Snow…
It was a massive success for the Payless chain that led to millions of impressions–nearly all of them earned. It provided the best media hit for Payless since the struggling company emerged as a “rare bankruptcy survivor” several months earlier. It was also Adweek’s most popular story of 2018. Today, however, the agency behind the…
Publicis Media’s Spark Foundry has won media planning and buying duties for the Entertainment division of NBCUniversal, according to multiple parties with direct knowledge of the matter. This decision follows a competitive review. Earlier this year, the media conglomerate issued an RFP for the account, which encompasses campaigns promoting NBCUniversal’s prime-time programming lineup. According to…
Casual dining chain TGI Fridays selected IPG Mediabrands’ Universal McCann (UM) as its U.S. media agency. “We’re thrilled that TGI Fridays, one of America’s brands, has chosen UM to lead its media efforts in the United States,” UM U.S. CEO Lynn Lewis said in a statement. “We look forward to this exciting partnership and the…
Snack giant Mondelez has placed the entirety of its global creative business in review, a spokesperson confirmed. “We’re constantly reviewing our practices and partnerships to ensure we’re fit for the future,” said the representative. “With a new growth strategy and a new operating model, we’re putting digital at the center of our marketing approach and…
One of advertising’s oldest names is almost done playing catch-up. “We have about $20 million in revenue to go to recapture what we lost with American Express,” said Ogilvy U.S. CEO Lou Aversano in a recent conversation with Adweek. “But we ended 2018 stronger than we started, and the best indicator is new business–some PR,…
After months of speculation and years of declining sales, MillerCoors has launched a creative review for its flagship brand Coors Light. The announcement came via a blog post on the company’s site today, and it arrives less than two months after MillerCoors named Michelle St. Jacques as its first-ever female chief marketing officer. 72andSunny Los…
MillerCoors has appointed Jack Morton as its lead agency partner for experiential, sports, music and entertainment marketing, following a review. Jack Morton will work with MillerCoors to develop a new approach to revamp its sports sponsorship marketing and develop a comprehensive enterprise partnership strategy. Based in Chicago, the Jack Morton team will be responsible for…
San Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations agency, following a two-month review involving 21 agencies. The assignment includes in-house production of social content across Twitter, Instagram and Facebook; consultation for brand community management; and public relations management. David&Goliath has…
The Entertainment division of NBCUniversal recently issued an RFP for its media business, according to several parties familiar with the matter. The same individuals said Essence, the GroupM agency currently serving as incumbent on the account, will defend against several other unnamed holding group competitors. WPP’s Maxus had been NBC’s media agency of record since…
Recently merged Keurig Dr Pepper has selected Initiative as media agency of record for the U.S. and Canada, sources with direct knowledge of the matter confirmed to Adweek. It marks a significant expansion of the IPG Mediabrands agency’s relationship with the company that has been AOR for Dr Pepper Snapple Group since 2008. Initiative declined…
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