Hasta La Creative!

European dating company Meetic has named a group of independent agencies, led by Parisian consultancy What’s Next Partners (WNP), to handle its brand marketing, including U.K. site Match.com, which will be run by Harbour Collective. Following a competitive pitch, which, according to French publication, included incumbent Marcel, as well as Ogilvy and BETC, the roster…

Airliner Virgin Atlantic named Lucky Generals as its lead creative agency to take charge of the development of a multimarket brand platform and framework and shape communications for the business, including Virgin Atlantic Cargo and Virgin Atlantic Holidays. Siobhan Fitzpatrick, chief digital and marketing officer for Virgin Atlantic, said the company is investing in the…

Agencies and clients alike will tell you the review process is far from ideal. That’s why one agency is asking brands to compete to work with the shop instead. The typical request for proposal (RFP) often results in a review. That can feel transactional to agencies faced with clients chasing more work at lower rates…

Global technology company Philips has named Omnicom Group to handle its marketing and communications in a multi-year partnership. The appointment will see the world’s second-largest agency network handle marketing services needs through its agencies team assembled from talent within TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications. Individual talent and services…

As of this summer, Cigna and IPG will officially be “Together, all the way.” Cigna, a Bloomfield, Conn.-based managed healthcare and insurance company, has consolidated the majority of its advertising account across services with IPG which will be responsible for services including creative; data and analytics; and media buying and planning, effective July 1. Cigna…

Cox Communications has selected Arnold as its lead brand agency as the communications network seeks to evolve its marketing approach. In the role, the Havas shop will handle the majority of Cox Communications’ creative advertising portfolio, including multicultural advertising. “Our 2018 brand relaunch has birthed three years of quality creative work that has highlighted how…

Groupon has a new global creative agency partner again as it seeks to reposition its brand for consumers ready to emerge from pandemic restrictions. Following an internal review that Groupon head of global brand Melanie Hellenga described as a “robust process,” Groupon appointed IPG’s FCB as its global creative agency ahead of a campaign repositioning…

British carmaker Jaguar Land Rover will aim to digitize its marketing by appointing Accenture to work alongside Spark44, its in-house creative agency. With a focus on creating luxury vehicles as it moves towards electric vehicles, the company will deploy Accenture to digitize the company’s communications, develop connected services and create new experiences for customers. The…

Motel 6, a longtime client of The Richards Group, has abruptly ended its relationship with the Dallas-based independent agency. The firing comes days after the agency’s 88-year-old founder, Stan Richards, referred to a campaign idea for the brand as “too Black” during an internal meeting that the client did not participate in. Richards also insinuated…

Uber is parking its entire global media buying and planning business with GroupM’s MediaCom. The appointment comes without a formal review process and acts as a consolidation for Uber, expanding an existing relationship with MediaCom. Effective Jan. 1, 2021, MediaCom will be responsible for handling all digital and offline brand media in active markets. MediaCom…