Hasta La Creative!

Creative Agency: TBWA\Chiat\Day
Worldwide Creative Director: Rob Smiley
Associate Creative Director: Lew Willig
Copywriter: Meghan Simmons
Art Director: Megan Williams
Agency Producer: Jamie Grady, Nathy Aviram

Production Company: Psyop
Director: Marco Spier, Chris Staves, Mate Steinforth
Post Production: Psyop
Designer: Mate Steinforth
Executive Producer: Lucia Grillo
Producer: Nathan Jew
Assistant Producer: Tarun Charaipotra
Director of Photography: Martin Ahlgren
TD: Jacob Slutzky
Lead Flame Artist: Nick Tanner
Flame Artists: Chris Staves, Theo Maniatis
Live Action Producer: Paul Middlemiss
Sound Mixer: Peter Holcomb, Sound Lounge
Music: Small Sails, Somnambulist

Advertising Agency: TBWA \ Berlin, Germany
Creative Directors: Philip Borchardt, Dirk Henkelmann
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
Released: November 2007

Absolut is bringing one of their print ads to life in the newest spot from TBWA, titled, “Dissection.” The original print ad featured an exploding glass that reveal the vodka within. In the spot, TBWA takes it to the next level with the Absolut bottle itself exploding in slow-mo and the liquid inside staying in the quintessential shape. According to AdWeek, the vodka was actually shot in slow frames and minimal (20% or less) was CGI animation. I enjoy the ending where the pieces assemble themselves back together for the end tagline, “In an Absolut World.” Check out the ad for yourself below… what do you think?

Technorati Tags: Absolut, vodka, liquor, advertising, marketing, CGI, animation, commercials, TBWA

 

One thing you have to consider in the world of advertising and promotions today, you better be open to the consumer acceptance and reaction of the ads you are going to release. This involved consideration towards the areas of cultural, legal, political and social factors which are normally considered in doing business.

Apparently, releasing an ad is one thing but to be forced to pull it out due to bad corporate image and controversies will entirely hurt the brand image. Apparently, this is the issue that hit the company distillers of Sweden’s Absolut Vodka when they released a controversial ad that drew the ire of many Americans who caught up with the ad shown in Mexico.

The billboard ad has the slogan “In an Absolut World” slapped over a pre-1848 map showing California, Arizona and other U.S. states as Mexican territory. Those states were carved out of what had been Mexican lands until that year. 

Although it was not shown in the United States, U.S. media outlets picked up on the ad, and after a barrage of complaints, Absolut’s maker said on Sunday the ad campaign would cease.

(Source) Yahoo News