To kick off the annual Riyadh Season sports festival in Saudi Arabia, current World Boxing Council champion Tyson Fury and former Ultimate Fighting Championship star Francis Ngannou will face off in the Battle of the Baddest on Oct. 28 to see which fighter reigns supreme. Ahead of the fight, production company Unit9 created an augmented…
Robert De Niro e Asa Butterfield protagonizam um curta-metragem para a nova campanha de Uber Eats exclusiva para o Reino Unido. A criação é da agência Mother. Por que isso importa: Em um mundo onde as marcas frequentemente recorrem a celebridades para chamar atenção, Uber optou por uma abordagem mais sutil e genuína. O filme …
Leia Amizade Inusitada: Robert De Niro e Asa Butterfield estrelam nova campanha de Uber Eats na íntegra no B9.
An older woman wearing a blazer tiptoes into an office holiday party with a mischievous glint in her eye. This party is dull, but it’s about to liven up, thanks to the secret weapon hidden in her purse: a bottle of Ocean Spray Cranberry Juice Cocktail. When no one is looking, the woman pours cranberry…
In the midst of the rapid advancements in generative AI, Adweek’s weekly AI summary provides an overview of the most recent updates, regulatory activities and business developments in the world of generative AI. On the policy side On Monday, U.S President Joe Biden is set to sign a comprehensive directive on AI to limit its…
Just over one year ago, Unilever switched out the traditional CMO role for a marketing position that bridged sales and digital. Now the CPG giant, famously one of the world’s biggest advertisers, has reinstated the role. Well, almost. On Thursday, the Dove and Ben & Jerry’s owner announced that Esi Eggleston Bracey, who currently leads…
The national security adviser has drawn criticism for recent public remarks. Biden officials pushed back on the idea that Mr. Sullivan was offering a lasting view on Middle East conflicts.
The only things that Robert De Niro and Asa Butterfield have in common are that they both eat food and go places, but that lays the foundation of a beautiful friendship in a campaign from Uber. The three-minute film, created by agency Mother London and directed by David Shane, promotes Uber’s membership program Uber One,…
A prolific journalist and author, he ignited an uproar with a less-than-flattering portrait of Charles and Diana’s marriage. “The most reviled man in Britain,” one newspaper called him.
According to the latest Gartner CFO survey, 53% of chief financial officers plan to increase marketing budgets by at least 3% this year. The majority of marketers (60%), however, say marketing technology stacks are too complicated to use, with 20% saying it is “more complex than a black hole.” In 2023, companies shouldn’t rely solely…
It isn’t the term “woke” that cost Target and Bud Light a bunch of money in 2023: It was those brands’ failure to stand by their commitments to social causes. At the Association of National Advertisers’ (ANA) Masters of Marketing conference in Orlando, Florida today, its Alliance for Inclusive and Multicultural Marketing (AIMM) released the…
After a 32-year run, Microsoft’s chief marketing officer Chris Capossela is stepping down, as this “new era of AI is upon us,” according to a message to employees from Microsoft CEO Satya Nadella. Top line Microsoft revealed today that Takeshi Numoto, former evp and commercial chief marketing officer, will assume the position of CMO. This…
When traveling to India, Ringo Starr reportedly packed one suitcase with his clothes and filled a second one with Heinz Beanz. Agency Wieden+Kennedy London plays on that story–and other news articles about Brits having their beans confiscated by airline security–in a goofy Heinz ad about a vacation gone wrong. Directed by Steve Rogers through production…
A canção final dos Beatles, “Now and Then”, que permaneceu inacabada desde os anos 1970, finalmente verá a luz do dia graças à tecnologia de aprendizado de máquina. Por que isso importa: A inteligência artificial não está apenas transformando setores como saúde e transporte; ela também está fazendo ondas na indústria da música. A tecnologia …
Leia “Now and Then”: inteligência artificial ressuscita última canção dos Beatles na íntegra no B9.
To help shoppers find the perfect products for them, Google has expanded its AR beauty toolset to allow consumers to try on hair colors and foundations in augmented reality directly from Search. With this update, shoppers can virtually try on different do-it-yourself hair color shades from L’Oreal, with support for additional brands, including Splat and…
Long before Reefer Madness became a staple on the midnight movie circuit, it was whipping up hysteria about marijuana use–which, according to the weedsploitation flick, led to addiction, violence, insanity and suicide. While the short film from 1936 takes its rightful place as a camp classic these days, some of its myths and misinformation still…
Burger King e Heinz usaram um tabuleiro ouija e a ajuda do “além” para criar um sanduíche de Halloween. A campanha, criada pela DAVID, ainda repete a ação de sucesso “Fantasma-Thru”, que distribui sanduíche grátis para pessoas fantasiadas de fantasma em BK Drives selecionados. O que mais você precisa saber
Leia Burger King e Heinz “invocam espíritos” para criar sanduíche de Halloween na íntegra no B9.
Shutterstock agora permite que você edite imagens do acervo usando ferramentas alimentadas por Inteligência Artificial. Antes de comprar uma foto, será possível fazer ajustes e gerar versões alternativas. Por que isso importa: Entre tantas opções de banco de imagens, a Shutterstock inova ao permitir que os usuários personalizem fotos através da IA diretamente pela plataforma. …
Leia Shutterstock introduz ferramentas de IA para edição de imagens na íntegra no B9.
CPG marketing is on the precipice of change as technology bears down on the category, with retail media networks revealing more about consumer buying habits. Chobani’s global CMO Thomas Ranese is new to the category and technology-savvy, having previously led marketing at Uber and Google. His plans include unexpected collaborations, retail media partnerships and data…
From beauty companies to movie studios, brands are celebrating Halloween on Snapchat with a variety of augmented reality experiences. Snapchat highlighted some of the content its users can experience this spooky season. To start, beauty brand Farmacy launched a Lens to support its Green Clean Challenge, a yearly promotion highlighting how well its Green Clean…
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