Indianos escovam dentes com doces e açúcar em nova campanha de Colgate

Colgate SWEET TRUTH

A Índia, lar de mais de um bilhão de amantes de doces, enfrenta uma crise de saúde bucal: 89% da população não escova os dentes duas vezes ao dia. A Colgate e a agência WPP@CP decidiram intervir. Por que isso importa: A negligência no cuidado bucal é uma questão crescente na Índia, especialmente com a …

Leia Indianos escovam dentes com doces e açúcar em nova campanha de Colgate na íntegra no B9.

Meta oferece assinatura que elimina anúncios do Facebook e Instagram (mas não é pra todo mundo)

Capa Meta

Disponível apenas na Europa, a Meta anunciou um novo plano de assinaturas que elimina publicidade do Facebook e Instagram. Custa € 9.99 por mês se assinado via web ou € 12.99 via iOS e Android. Por que isso é relevante A assinatura paga é uma resposta direta às preocupações da União Europeia sobre as práticas …

Leia Meta oferece assinatura que elimina anúncios do Facebook e Instagram (mas não é pra todo mundo) na íntegra no B9.

Antitrust Watchdog’s Privacy Sandbox Guidance Spurs Questions on Buy-Side Involvement

In its latest quarterly report released late last week, the U.K. antitrust watchdog has provided guidance for ad-tech firms, publishers, and advertisers to test the Privacy Sandbox tools, expecting most testing to take place from Q4 2023 and asking for results to be submitted by the end of Q2 2024 at the latest. So far,…

Omnicom Agrees $835 Million Deal to Buy Ascential’s Ecommerce Business

Agency network Omnicom has agreed to pay around $835 million (?688 million) to Ascential, the owner of Cannes Lions, to acquire its digital commerce division, including cloud-based ecommerce division Flywheel. Last week, 11 Ascential digital commerce brands were integrated into Flywheel under the new entity. Ascential’s chief executive Duncan Painter, who will lead the new…

Why Wendy’s Has Launched a True Crime Podcast

On the cusp of Halloween, many brands start to roll out their spooky season campaigns featuring ghoulish hijinks. And while these activations are mostly standard fare, no one expected Wendy’s to release a true crime-style branded podcast ahead of the most frightening day of the year. As it grows across the U.K. with 20 locations…

Roland Lets Shoppers View Pianos in AR Before Making a Purchase

Musical instrument maker Roland wants to help shoppers find the right piano for them through an augmented reality experience that allows shoppers to view pianos in their space before making a purchase. The “Roland AR” tech was created by British AR firm Plop. Accessible through Roland’s website and authorized retailer product pages, the experience allows…

Studios Said to See Progress in Talks With Striking Actors

The entertainment companies are growing optimistic that the work stoppage may end soon, though some issues remain unresolved, people briefed on the matter said.

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Writers, like other artists, have the amazing ability to look around and find inspiration. Whether you people-watch or analyze every interaction you have with others, you’ll find a story or lesson in something every day. Pay attention to the world around you. You never know when you might find something you can use to teach or entertain your readers.

Travel writers, for example, capitalize on a unique combination of work and personal life. Traveling for pleasure has many benefits, including relieving stress, boosting your creativity and cognitive functions, and exposing you to new experiences. While most people go on vacation to get away from work, travel writers can use any trip they take as new material while reaping the mental health benefits.

Tug-of-War Over N.B.A. Rights Provides Glimpse of Media’s Future

The league’s longtime television partners, including ESPN and Turner, are undergoing major changes, which could alter how games are watched.

Angular Flagship Smartphone Models – The Xiaomi 14 and 14 Pro Have the Latest Qualcomm Processor

(TrendHunter.com) The Xiaomi 14 and 14 Pro smartphones have been announced as some of the latest hardware models heading for the Chinese market that aim to deliver impressive power and performance in a sleek form…

A.I. Muddies Israel-Hamas War in Unexpected Way

Fakes related to the conflict have been limited and largely unconvincing, but their presence has people doubting real evidence.

High-Performance Pickleball Paddles – PIKKL's Pro-Level Paddles Enhance Power & Control on the Court

(TrendHunter.com) PIKKL’s Vantage Pro paddle is a pickleball paddle that boasts an elongated face made of raw carbon fiber for better handling on the court. This expertly constructed paddle maximizes spin but…

Beanz Meanz Heinz – Too Good to Leave Behind – (2023) :60 (UK)

Food

A man on vacation discovers that his suitcase has been left behind.

Em campanha de Halloween, Burger King convoca caça a “anúncios fantasmas” na Espanha

bk fantasma espanha

Neste Halloween, Burger King e a agência DAVID Madrid estão desafiando os consumidores espanhóis a capturar o invisível em troca de uma recompensa tangível. Quem quiser bancar o caça-fantasmas e ganhar itens do menu BK, deve tirar fotos de locais em que acredita ter um anúncio escondido e publicar nas redes sociais marcando @burgerking_es. Por …

Leia Em campanha de Halloween, Burger King convoca caça a “anúncios fantasmas” na Espanha na íntegra no B9.

Did A.I. Write Product Reviews? Gannett Says No.

Writers and editors at Reviewed, a product recommendation website, say that the company used artificial intelligence to create reviews last week.

BuzzFeed Inc. Is Considering Selling Complex Media to Ecommerce Platform Ntwrk

The entertainment and culture publisher BuzzFeed Inc. is in advanced discussions to sell Complex Media, which it acquired in January 2021 for $300 million, to the livestream ecommerce platform Ntwrk, according to three people familiar with the transaction. Ntwrk will pay roughly $140 million for the Complex Media assets, which include its portfolio of websites,…

Daiya Dupes ‘Pizza Experts’ With Plant-Based Cheese

Hard-core Green Bay Packers fans–the ones wearing foam blocks of cheddar as hats–would not consider showing up on game day with a plant-based cheese pizza as a snack. That party foul could result in “unhappy townspeople wielding pitchforks,” according to a focus group member who went medieval in his opinion of cheese alternatives. But moments…

Marketing’s Evolution: Angela Voss on Leadership, Collaboration and Industry Transformation

In the ever-evolving landscape of marketing, collaboration, leadership and adaptability are the cornerstones of success. As a seasoned professional in the industry and CEO of Marketing Architects, Angela Voss delves into the nuances of collaboration, her approach to mentorship and her vision for the future of marketing. She also sheds light on the strategies and…

Em nome da sustentabilidade, McDonald’s dá fim a inusitada colher de plástico do McFlurry

mcflurry colher

Depois de quase 30 anos, a excêntrica colher de plástico do McFlurry está se aposentando. A mudança faz parte dos esforços da McDonald’s para reduzir o desperdício de plástico nos EUA. Por que isso importa Para o McDonald’s, trata-se de um passo significativo na busca da empresa por soluções mais sustentáveis. A mudança vem em …

Leia Em nome da sustentabilidade, McDonald’s dá fim a inusitada colher de plástico do McFlurry na íntegra no B9.

BuzzFeed in Advanced Talks to Sell Complex, Backtracking on Digital Media Bet

BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago.