Search “social media manager” on LinkedIn’s job board and these are just some of the role responsibilities you’ll find: Run all social accounts for organic and paid initiatives (Twitter, Facebook, LinkedIn, Instagram, TikTok and YouTube) including creating, scheduling and publishing content to engage and delight our audience. Produce dynamic video and graphic content as well…
For more than 20 years, Adweek has been highlighting the industry’s most creative campaigns and their respective teams. This year sees 24 honorees in various categories, such as Best Use of Branded Content, Best Use of Data and Best Use of Out of Home. Winners ranged from well-known streaming juggernauts (Netflix’s Wednesday and Prime Video’s…
Milka, a querida marca de chocolates da Mondel?z, lança sua primeira campanha publicitária no Brasil, focada no digital e “out of home”. A criação é da David São Paulo. Por que isso é importante: A campanha é um novo capítulo para Milka no Brasil. Com investimentos em comunicação e um portfólio diversificado, a marca visa …
Leia Com conceito “Sabor que vem dos Alpes”, Milka estreia sua primeira campanha no Brasil na íntegra no B9.
Com criação da Ogilvy Brasil, Nescau lança a campanha “Vire o Jogo” para reafirmar o esporte como ferramenta de inclusão social. Por que isso é importante: A campanha, que estreou no horário nobre da TV Globo, reforça o compromisso da marca com a inclusão e diversidade, usando o esporte como um meio para unir pessoas …
Leia “Vire o Jogo”: em nova campanha, Nescau valoriza o esporte como ferramenta de inclusão social na íntegra no B9.
Jeep aposta na nostalgia dos anos 1990 ao usar “California Love” de Tupac e Dr. Dre em seu novo filme global para o Wrangler 2024. Por que isso é importante: Com os anos 90 voltando à cultura pop, a Jeep busca se conectar com o público ao misturar música icônica com o apelo duradouro do …
Leia Jeep invoca “California Love” de Tupac e Dr. Dre em campanha global na íntegra no B9.
Através do recurso de tradução ao vivo do Pixel 7a, o Google transforma seu smartphone em cupido eletrônico em experimento criado pela GUT Miami. Por que isso é importante: Em um mundo onde 6% da população fala espanhol como língua nativa, a barreira linguística pode ser um grande obstáculo para encontrar o amor. O Google …
Leia Cupido digital: Google Pixel quebra barreiras linguísticas no amor com recurso de tradução ao vivo na íntegra no B9.
Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming.
A veteran journalist, she joins from The Philadelphia Inquirer.
Marketing leaders from MNTN join an Ad Age Studio 30 Live chat on how and why CTV is a brand-safe alternative to all your favorite digital platforms.
Bud Light promotes its NFL Sunday Ticket sweepstakes partnership with YouTube/YouTube TV.
Understanding, motivating and turning people into believers is the heart of both professions.
After finding many brands’ social posts were 23 years behind on representation, DE&I trade org BRIDGE created a program that is being piloted by Campbell Soup Co., Condé Nast and Sephora.
One of the things that makes Martin Scorsese’s Goodfellas a masterpiece is the nearly three-minute scene filmed continuously in one take by a single camera following a mobster and his wife getting the VIP treatment at the Copacabana nightclub. Kevin Hart’s Gran Coramino Tequila is paying tribute to that moment with a “Club Coramino” ad…
The assembly plant for the car driven by Snoop Dogg and former President Barack Obama is being retooled to build EVs.
The direct-to-consumer news you need to know this week, from retail moves to financial updates.
Peloton teamed up with Amazon Ads to use insight-driven audience strategies to build a more holistic picture of its community and to strategize more effectively.
The company has an array of partnerships and activations as well as a new spot, “Sports Are Always in Season.”
It started with a move that a social media marketing manager (SMM) thought industry peers would rally behind. A former NBA employee woke up and chose violence on the league’s Facebook page this morning pic.twitter.com/e8KkIl0z4m — Joe Pompliano (@JoePompliano) August 21, 2023 The now-former SMM’s post from the NBA account about fair pay and balanced…
The company has an array of partnerships and activations as well as a new spot, “Sports Are Always in Season.”
For all the windfalls that ecommerce has enjoyed in recent years, it’s also become clear that predictions of the death of brick-and-mortar shopping were … premature. Shopify’s 2023 Retail Trends study, for example, revealed that 82% of businesses are “confident physical stores will continue to play an important role in future commerce growth.” And a…
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