Hasta La Creative!

The company’s clever outdoor boards have been getting lots of attention, but they’re only part of the story.

McCann Worldgroup’s first global president, OKRP says “nada” to “yada yada” and Simply Orange offers an all-in-one breakfast drink.

(TrendHunter.com) Chic swimwear that is also comfortable and flattering may sometimes be a challenge to find. However, many brands on the market are competing to develop the perfect silhouette that blends…

As Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old workshop roots into a thriving digital community, all while preserving the brand’s core values and sense of community. While the startup landscape often involves building…

The new owner won’t have the right to sell the Heineken brand in Russia and Amstel will also leave the market.

(TrendHunter.com) The August 2023 life stages trends showcased an array of innovative ideas that catered to the diverse needs of individuals at different phases of life. Families with young children embraced the…

Nescafé lançou uma edição comemorativa para marcar seus 70 anos no Brasil, uma trajetória que está intrinsecamente ligada à criação do café solúvel no país: um pedido de ajuda do governo brasileiro para aumentar a vida útil do café estocado após a quebra da bolsa de Nova York em 1929. A edição especial leva os …

Leia Nescafé celebra 70 anos no Brasil com redesign inspirado na cultura nacional na íntegra no B9.

TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council.

RoC is the latest brand to hire a TikTok-specific agency of record, following drinkware brand Stanley appointing GSD&M to the role. 

Two years ago, Apple rocked the mobile privacy world by introducing its App Tracking Transparency framework, which requires app publishers to get peoples’ consent to track them. The resulting lack of available signals and attribution spurred many mobile advertisers to rely more on earned channels, eschewing paid media altogether. But YouTube may still be tracking…