Aug
30
Falsehoods Follow Close Behind This Summer’s Natural Disasters
Posted in: UncategorizedMisattributed videos, recycled lies and warped fears are fueling unfounded claims about the recent record-breaking heat, floods and wildfires.
Aug
30
To Sell Great Work to a Client, Every Big Idea Needs a Champion
Posted in: UncategorizedA great creative idea needs a champion. Without one, many ideas would never reach consumers. Imagine a world without “1984,” “The Man Your Man Could Smell Like” or “Taste the Rainbow.” It would be a lot less colorful, without the many seemingly far out campaigns that have become iconic not only in the ad world…
Aug
30
Behind the rise of the Aperol Spritz—US Open sponsorship follows surge in popularity for Instagram-friendly drink
Posted in: UncategorizedThe fast-growing, photogenic Aperol Spritz cocktail rides consumer trends to wide popularity.
Aug
30
Top 60 Games Trends in September – From Fortune-Telling Slot Games to Hand-Drawn Puzzle Games (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) This list of trends for gaming in September 2023 was carefully curated to showcase the pinnacle of interactive entertainment. Notably, this list covers the rising popularity of mobile gaming…
Aug
30
Niantic’s 8th Wall AR Platform Adds New GenAI Developer Tools
Posted in: UncategorizedTo make it easier for developers to create WebAR experiences, Niantic’s 8th Wall platform debuted support for “GenAI Modules” that will allow teams to quickly add tech from Inworld AI and OpenAI to their projects. Niantic said GenAI Modules “remove the development overheads that typically stand in the way of adding this powerful technology to…
Aug
30
Samira Ansari Named New CCO at Ogilvy New York
Posted in: UncategorizedAfter a year at Deutsch New York as CCO, Samira Ansari has moved on to take the chief creative officer position at Ogilvy New York. Ansari will partner with Darla Price, president of Ogilvy New York, to drive the office’s business, culture and creative product for clients including IBM, The Coca-Cola Company, Nestle, Verizon, Samsung,…
Aug
30
Retro Collaborative Lifestyle Sneakers – WTAPS Presents its Own New Balance 990v6 Sneaker Model
Posted in: Uncategorized
(TrendHunter.com) WTAPS works in collaboration with New Balance to present a new iteration of the classic 990v6 sneaker model for the season. It is defined by a minimal design language with a greyscale tonal palette…
Aug
30
EIBWC Podcast: The Evolution of Multicultural Marketing
Posted in: UncategorizedWhat can you learn from TikTok about the evolution of multicultural marketing? As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today’s approach is all about understanding consumer behavior, intersectionality, attitudes and, of course, creating long-term connections. In today’s episode, Jennifer Rivera-Vega…
Aug
30
EIBWC Podcast: The Evolution of Multicultural Marketing
Posted in: UncategorizedWhat can you learn from TikTok about the evolution of multicultural marketing? As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today’s approach is all about understanding consumer behavior, intersectionality, attitudes and, of course, creating long-term connections. In today’s episode, Jennifer Rivera-Vega…
Aug
30
EIBWC Podcast: The Evolution of Multicultural Marketing
Posted in: UncategorizedWhat can you learn from TikTok about the evolution of multicultural marketing? As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today’s approach is all about understanding consumer behavior, intersectionality, attitudes and, of course, creating long-term connections. In today’s episode, Jennifer Rivera-Vega…
Aug
29
EIBWC Podcast: The Evolution of Multicultural Marketing
Posted in: UncategorizedWhat can you learn from TikTok about the evolution of multicultural marketing? As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today’s approach is all about understanding consumer behavior, intersectionality, attitudes and, of course, creating long-term connections. In today’s episode, Jennifer Rivera-Vega…
Aug
29
Heineken lança “geladeira gamer”: resfria o PC e gela cerveja ao mesmo tempo
Posted in: Uncategorized
No Dia Internacional do Gamer, a Heineken 0.0 apresenta “The Gaming Fridge”, um dispositivo que resfria seu PC enquanto gela sua cerveja. Por que isso é importante: A iniciativa faz parte da campanha “Nem toda rodada é lá fora”, que busca desafiar estereótipos e mostrar que o universo gamer também é um espaço para socialização …
Leia Heineken lança “geladeira gamer”: resfria o PC e gela cerveja ao mesmo tempo na íntegra no B9.
Aug
29
The Speed of Culture Podcast: A Journey of Science, Humanity and Innovation
Posted in: UncategorizedImagine a brand going from being completely unknown to appearing in every newspaper overnight. That’s what happened to Moderna amidst the Covid-19 pandemic. Initially recognized for its vaccine endeavors, the company found itself presented with a unique opportunity to craft its brand narrative at a time when its identity was widely recognized by the public….
Aug
29
Com Dave Bautista, “Mortal Kombat 1” revive comercial dos anos 1990
Posted in: Uncategorized
Prepare-se para o fatality da nostalgia: Dave Bautista estrela o novo trailer (acima) de “Mortal Kombat 1”, uma homenagem ao icônico comercial “Mortal Monday” de 1993 (abaixo). Por que isso é importante: Em um mercado de games cada vez mais competitivo, a Warner Bros. Games aposta na nostalgia e na estrela de Hollywood para revitalizar …
Leia Com Dave Bautista, “Mortal Kombat 1” revive comercial dos anos 1990 na íntegra no B9.
Aug
29
Top 60 Pop Culture Trends in September – From Confident Songstress Perfumes to Pop-Up Takeout Joints (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Pop culture is one of the main influencers of modern trends. From franchise-themed apparel to celebrity-backed products, this list of pop culture trends covers everything that’s redefining the…
Aug
29
Brave Commerce Podcast: Boomerang to Breakthroughs in Marketing
Posted in: UncategorizedOn this episode of Brave Commerce, Vinny Rinaldi, head of media and analytics at The Hershey Company, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the significance of holistic understanding, collaboration, data-driven insights and consumer-centric strategies in marketing. Rinaldi’s career journey stands out for its curiosity-driven approach. He describes his career as a series…
Aug
29
Why owned marketing is the key to driving e-commerce brand growth—and profits
Posted in: UncategorizedOwned marketing drives growth and profitability during uncertain economic times, according to leading challenger brands at Klaviyo’s OWN IT virtual conference.
Aug
29
Watch the newest commercials from Dr Pepper, Cîroc, the NFL and more
Posted in: UncategorizedDr Pepper kicks off the dramatic sixth season of its college football–themed (fictional) series “Fansville.”
Aug
29
Flame grilled chicken / Une idée très très grillée?
Posted in: Uncategorized |
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| THE ORIGINAL? Ogallo Restaurant – 2004 « flame grilled chicken » Click the image to enlarge Agency : Mc Cann (Australia) |
LESS ORIGINAL Nando’s Restaurant – 2006 « flame grilled chicken » Click the image to enlarge Agency : PerceptGulf (UAE) |
LESS ORIGINAL Campero – 2023 « True flaming chickens » Click the image to enlarge Agency : Dieste (USA) |
Aug
29
Top 40 Retail Trends in September – From Archive-Inspired Streetwear Pop-Ups to Luxury Italian Cafés (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) From the rise of augmented reality shopping to the eco-conscious revolution reshaping consumer choices, this retail trends top list everything needed to stay ahead of the shopping sphere.
Cosmetics…
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