(TrendHunter.com) From respiratory health formulas to anti-aging gummies, this comprehensive round-up of health trends is a deep dive into dynamic trends shaping the way we care for our minds and bodies.
For…
Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams, now available in Australia and New Zealand and expected in other markets over the next few weeks. The AI-powered feature lets people use their own faces to create up to eight generated AI selfies, placing…
(TrendHunter.com) From outlandish high-fashion garments to vintage electric vehicles, this list of trends for September 2023 is meticulously curated to showcase the most captivating trends that define the pinnacle of…
In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Now, numbers are emerging on how environmentally beneficial AI is for campaign creation. The agency’s transition to AI-powered content production could save up to 93% of its carbon footprint compared to that of traditional production, according to the agency….
Multiple creators have partnered with brands on Threads—and plenty are still eager to do so, even as number of users is plummeting.
“Barbie” não é mais apenas uma boneca icônica; agora é também o filme de maior bilheteria da história da Warner Bros., superando até mesmo “Harry Potter”. Por que isso é importante: Em um mercado cinematográfico saturado de super-heróis e sequências, o sucesso estrondoso de “Barbie” destaca o poder duradouro de marcas clássicas e a influência …
Leia “Barbie” desbanca “Harry Potter” e se torna o maior sucesso de bilheteria da história da Warner Bros. na íntegra no B9.
The campaign began at least four years ago and spanned thousands of accounts on Facebook, Instagram, TikTok, X, Substack and Chinese websites, Meta said.
The last chance to enter the 2023 Healthcare Marketing Impact Awards is Sept. 5.
Plant-based meat makers–suffering from sales drops, stepped-up attacks from Big Beef and bruising press–are considering creating a coalition similar to those behind renowned marketing campaigns like “Got Milk?,” “The Incredible Edible Egg” and “Pork, the Other White Meat.” While the group has not formally gelled, discussions among both small startups and bigger companies have intensified…
A new report from The Marketing Arm shows Amazon, Google and other well-known brands resonate the most with adult consumers.
The work, promising ‘50 seconds of calm,’ includes headphones-like packaging and a partnership with Taskrabbit.
Brands aren’t fleeing the video platform after Adalytics reports, but they are reassessing YouTube strategy.
For its new Fall Book and accompanying campaign, Neiman Marcus intentionally took a page from its storied past–something its new leadership is also doing as it charts a new course strategically for the brand itself. With nods to the luxury retailer’s Dallas roots, a fateful inferno that led to the construction of its flagship location…
Move over Barbie-there’s another legacy brand pulling out all the nostalgic stops. In the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and guest co-host Heide Palermo are joined by Universal Pictures’ David O’Connor, president of Franchise Management, Theatrical Brand Marketing and Global Partnerships. The crew discusses Jurassic Park’s multiday, multifaceted…
Get noticed. That’s the point, right? Get the product or service noticed and make people feel something. Leave them transformed and more willing to act–whether that means a click or purchase. For Amazon’s Prime Video, the task was to persuade the public to watch the new season of its original series The Boys. One obstacle:…
Standout media agencies make their clients’ marketing dollars work harder through innovative, breakthrough media plans. In an omnichannel world where anything can be an ad, the best media plans use this to their advantage to cut through the clutter and leaving a lasting impression on consumers. From school lunches to the actual eggs you buy…
Marketing’s least attractive quality is acting too desperate for attention. A customer journey must begin with awareness and familiarity, but getting that attention should not be as obvious as screaming, “Pick me!” A better way is to be useful to the customer. The problem is structural. Most marketers of both the “brand” and “performance” ilk…
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