Hasta La Creative!

A fan thought she had ordered a new vinyl pressing of the pop star’s album. But what came out of the speakers was entirely different.

We’re so excited to bring you this special episode of Marketing Vanguard live from Commerceweek to hear Jill Cress, chief marketing officer of H&R Block, discuss the necessity of human connection to undergird the fundamental financial transaction of tax preparation. Stream the new episode below and subscribe on Apple Podcasts, or find it on Spotify….

IPG creative agency R/GA has won Intuit TurboTax’s business, following a creative review that began in March. Intuit brands include Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp. R/GA will work on increasing consumer adoption of TurboTax offerings TurboTax Live and TurboTax Full Service. To do this, it will take a full-funnel approach to strategy, spanning…

Hannah Waddingham may be more of a rugby fan in real life, but the Emmy-winning actress has been inextricably linked to soccer since her C-suite days in the beloved comedy Ted Lasso. Taking advantage of that place in the public consciousness, Waddingham and Johnnie Walker have partnered for a campaign to rally viewers around the…

Google, Twitter and TikTok were notably absent from the CPG giant’s Signal conference. 

The Argentine legend joining Inter Miami  is big deal for Apple, which has MLS streaming rights for the next decade.

No CEO wants to lose $100B of market value because of an AI mishap. Is now the right time for brands to jump in and fully invest in ChatGPT and other generative AI experiences? To make that decision, brands should consider the six weaknesses of generative AI and to what extent these disadvantages impact brand…

For nature lovers, there’s nothing more liberating than venturing into the great outdoors. But some people like to get even closer to nature–with not even clothes between them and the open air. Naked hiking is a pastime enjoyed by an underground community, though the rules surrounding it can be confusing. On National Nude Day (July…

This month, after a comprehensive review of the alternatives to its current post-consumer-recycled (PCR) plastic bottle, Dr. Bronner’s launched a new paper-based carton package. Marketed as a refill for the 32-ounce liquid soap bottle that shoppers are likely most familiar with, the new package contains 82% less plastic. But while the carton is using less…

Like all of the 70,000 ground troops who’d be part of the Iraq War in 2003, Rob Seo–part of the Marines’ 4th Light Armored Reconnaissance Battalion–saw things he’ll never forget. But today, two decades on, there’s one experience of enduring significance. It’s even informed his work as a chief marketing officer. Seo remembers one operation…