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Os “Underdogs” da Apple estão de volta, desta vez enfrentando ladrões de tecnologia em uma emocionante perseguição. Criado pela agência interna da Apple, novamente a produção é da Smuggler. Por que isso é importante: “Underdogs”, série publicitária aclamada da Apple, se destaca por abordar temas atuais e relevantes do mundo corporativo, sempre com uma pitada …

Leia Em novo episódio da série “Underdogs”, Apple destaca seus recursos de segurança na íntegra no B9.

Chicago Portfolio School (CPS), once an institution that steadily fed new talent to top agencies, has ceased operations after periods of disorganization and lulls in communication, six former students and five instructors tell Adweek. Administrators cut off contact before the winter quarter, which was scheduled to begin in January. The school’s website shut down in…

(TrendHunter.com) Time-saving cooking innovations are essential in the lives of busy people, offering them the opportunity to enjoy homemade, nutritious meals without compromising on the precious time they need to…

Tournament marks another moment for Twitter to convince advertisers the platform is safe for brands.

Continually updated list of the latest upfront and NewFront news.

New Cap’n Crunch packaging will also give the captain a fifth finger.

I was never really a Barbie girl, but I find myself living in a very Barbie world. With a paint-the-town-pink approach to marketing the Barbie movie, there’s no mystery about the ambition of making this a blockbuster hit. But it’s more than a blockbuster hit that Mattel is after. If it were just about ticket…

It’s Barbie’s world, and we’re just living in it. That’s how it feels ahead of the July 21 release of Greta Gerwig’s long-awaited Barbie movie. You wouldn’t be alone in noticing that social media, and life in general, has recently been tinted with a hot pink “Barbiecore” hue. That’s because Mattel’s Barbie marketing team and…

The instant commerce industry–made up of companies promising groceries and other essentials delivered in 30 minutes or less–has taken convenience to the next level, fulfilling consumers’ wants and needs in mere minutes with just a few clicks. During Adweek’s Commerceweek, Daniel Folkman, svp of business at the instant commerce company Gopuff, talked delivering convenience with…

One of the most important reasons agency CEOs flock to Cannes each June is for their clients. It’s an opportunity to wine and dine with countless partners, build bonds and secure current–or even new–business. But not all clients are alike–some value their agency partnerships as extensions of their own teams, while others are notorious cost-cutters…