Jul 20

Come on Barbie: The Movie’s Best Marketing Stunts

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It’s Barbie’s world, and we’re just living in it. That’s how it feels ahead of the July 21 release of Greta Gerwig’s long-awaited Barbie movie. You wouldn’t be alone in noticing that social media, and life in general, has recently been tinted with a hot pink “Barbiecore” hue. That’s because Mattel’s Barbie marketing team and…

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