Hasta La Creative!

From memes to parodies, the industry is feeling Barbiemania.

Google’s partnership with Taito and Unit9 transforms the city into an augmented-reality playground on Outfront Media signs.

To celebrate the 2023 Women’s World Cup, which takes place July 20-Aug. 20, Snapchat has released new augmented reality lenses, Bitmoji outfits and more that will let fans share their love of women’s soccer. Seven augmented reality lenses have been created for the event, including a USWNT Team Tracker Lens that allows fans to view…

As the U.S. Women’s National Team begins its quest tonight for a third World Cup title in a row, Roku is making it easier for fans to watch all 64 tournament games. In May, the company launched Women’s Sports Zone, a platform that’s designed to help viewers easily discover live and upcoming women’s sports events,…

For the MSG Sphere in Las Vegas–a ginormous dome in the desert with a reported $2.3 billion price tag–there’s no such thing as a soft launch. It would have been tough, after all, to keep any development under wraps at an entertainment venue that bills itself as the largest orb on Earth, next to the…

As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video and connected TV, it becomes even more important for companies to find ways to appear in contextually relevant and brand-safe environments. Rose Jia, head of growth marketing at Amazon, and Melanie Zimmermann, vp of Macy’s…

R?my Martin’s partnership with Usher still has legs. The luxury cognac brand and Grammy-winning artist’s latest collaboration gives fans and connoisseurs a taste of a harmonious relationship that’s been in sync for more than a decade. The global campaign, titled “Life is a Melody” and created by agency Fred & Farid, launched this month with…

Business-to-business customers are people, too. ZoomInfo provides the data and technology that helps b-to-b clients enter the market, find customers and expand their business. On its surface, it’s a technical and impersonal service with little emotional appeal. From a marketing perspective, however, ZoomInfo sees value in speaking to individuals and taking a more consumer-based approach….

The advertising industry is changing fast. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption. To break through, a higher creative standard is being…