Jul 21

The Evolution of Retail Media With Amazon and Macy’s

Posted in: Uncategorized

As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video and connected TV, it becomes even more important for companies to find ways to appear in contextually relevant and brand-safe environments. Rose Jia, head of growth marketing at Amazon, and Melanie Zimmermann, vp of Macy’s…

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