Mar
10
How Johnnie Walker is highlighting women at the Oscars—which snubbed female directors
Posted in: UncategorizedThe Diageo whisky brand is rolling out its version of the red carpet at a party for female filmmakers.
Mar
10
Abbott Elementary, The Little Mermaid and Meryl Streep Set for Oscar Telecast Spotlight
Posted in: UncategorizedAt the 95th Academy Awards on Sunday, Disney is set to make several new properties part of your world. Last year’s awards bounced back from a ratings low with an average of 16.6 million total viewers and a 3.8 rating in the key adults 18-49 demo. And the company is looking to build on those…
Mar
10
How can brands and influencers work together in the new social media ecosystem?
Posted in: UncategorizedWhat you need to know about the 2023 Ad Age Creator Summit.
Mar
10
Agency news you need to know this week
Posted in: UncategorizedCoffee in the clouds, A protest against the Cannes Young Lions awards, TBWA’s North America CMO and more.
Mar
10
Ad Industry Responds to UK GDPR and ‘Annoying Pop-Ups’ Focus
Posted in: UncategorizedThe revised, watered-down, post-Brexit alternative to GDPR is working its way through the U.K. parliament. If it passes into law, it will put U.K. businesses at odds with the European Union, potentially causing headaches for international data collection processes. While the government claims the new bill could create 4.7 billion pounds ($5.6 billion) in savings…
Mar
10
Marketing winners and losers of the week
Posted in: UncategorizedWeightWatchers capitalizes on Ozempic and Ford highlights women’s auto contributions–plus why it was a bad week for Pyrex.
Mar
10
Yannick Bolloré on 10 Years as Havas Group CEO and Competing With ChatGTP
Posted in: UncategorizedIt’s been 10 years since Yannick Bollor? took up the reigns at Havas Group, the world’s 6th largest advertising company by revenue. In the decade, he has led a transformation across the business to meet evolving client needs and simplify the company’s global structure. On Wednesday, parent company Vivendi, for which Bollor? serves as chairman…
Mar
10
Former Fox Employee Convicted of Bribery for Soccer Broadcast Deals
Posted in: UncategorizedThe employee, Hernán López, and an Argentine marketing firm were accused of helping make illegal payments for rights to tournaments in South America.
Mar
10
Snapchat: How to Use Voice Scan to Find AR Lenses
Posted in: UncategorizedSnapchat allows users to explore a wide variety of augmented reality (AR) lenses created by other Snapchat users. Users can search for lenses by typing text queries, and they can also search for lenses using their voice via the mobile application’s “Voice Scan” feature. For instance, a user could say the word “makeup” to see…
Mar
10
VideoAmp Hires Former Nickelodeon Exec as First CMO as Measurement Wars Continue
Posted in: UncategorizedMeasurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There’s been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The company hired industry veteran Jenny…
Mar
10
Bumble Shows Black Women Love in Affectionate Campaign
Posted in: UncategorizedFor one of the shortest months of the year, February is one of the busiest: the Super Bowl, the Grammy Awards, NBA All-Star Weekend, Valentine’s Day and, of course, Black History Month, jockeying for the public’s time and attention. Brands and the media are often so busy courting so many different factions at once that…
Mar
10
To Dine For Podcast: Randi Zuckerberg, CEO and Founder of HUG
Posted in: UncategorizedOn this week’s episode of To Dine For, host Kate Sullivan welcomes Randi Zuckerberg, entrepreneur and founder of HUG (and sister of Mark Zuckerberg). After graduating from Harvard with a bachelor’s in psychology, Zuckerberg was an early employee at her brother’s then-startup, Facebook. There, she created Facebook Live, learned the ins and outs of how…
Mar
10
To Dine For Podcast: Randi Zuckerberg, CEO and Founder of HUG
Posted in: UncategorizedOn this week’s episode of To Dine For, host Kate Sullivan welcomes Randi Zuckerberg, entrepreneur and founder of HUG (and sister of Mark Zuckerberg). After graduating from Harvard with a bachelor’s in psychology, Zuckerberg was an early employee at her brother’s then-startup, Facebook. There, she created Facebook Live, learned the ins and outs of how…
Mar
10
Denny’s Doubles Down on Being ‘America’s Diner’ With Updated Marketing Campaign (and Free Coffee)
Posted in: UncategorizedFor more than a dozen years Denny’s has positioned itself as “America’s Diner,” which means to convey a feel-good, nostalgic vibe without being stuck in the past or pegged as a boomer-only zone. With a new marketing campaign on the horizon, along with front- and back-of-the-house upgrades, Denny’s intends to refresh and restart its long-running…
Mar
10
Delta uses color to convince consumers to fly its brand
Posted in: UncategorizedDelta is debuting a new colorful campaign with Wieden+Kennedy.
Mar
09
Let’s Talk About Brand Podcast: Branding Boldly With Robin Albin
Posted in: UncategorizedNo, you don’t have to invent something totally brand new and different to have an impactful brand, but it certainly doesn’t hurt to buck trends and chart your branding path sometimes. As founder and brand strategist at Sherpa/Creative Catalyst, Robin Albin has helped create unique brand positioning and voices in a variety of industries. In…
Mar
09
Watch Verizon's Oscars ad plugging its '+play' subscription hub and a Netflix deal
Posted in: UncategorizedThe spot from R/GA features a Beatles song and touts the +play service that allows Verizon customers to manage streaming subscriptions.
Mar
09
Horizon Next Retains and Expands FanDuel Account Worth $200 Million
Posted in: UncategorizedSports tech company FanDuel has expanded its account with Horizon Next, the Horizon Media subsidiary that specializes in sports media. The appointment comes at the end of a competitive review led by ID Comms that began in November and wrapped up this week. The account is worth $200 million, according to a source familiar with…
Mar
09
GroupM boosts diverse media ad investment goal to 5% after clients hit initial target
Posted in: UncategorizedNew target goes beyond Black-owned media to include Hispanic, AAPI and LGBTQ+-owned and focused media.
Mar
09
Lachlan Murdoch Defends Fox News’s Chief Executive Amid Defamation Suit
Posted in: Uncategorized“Suzanne Scott has done a tremendous job,” Mr. Murdoch said in his first public remarks since damaging revelations about the inner workings of the news network.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.