Mar
15
AI lessons from a creative director’s striking Midjourney portraits
Posted in: UncategorizedRupert Cresswell isn’t scared of robots. Well, maybe a bit.
Mar
15
The Ad Industry Is Failing Caregivers. Here’s How It Can Do Better
Posted in: UncategorizedFrom the well-meaning but hapless skateboarding foster dad depicted by British retailer John Lewis in its 2022 Christmas ad to the unconventional moms spotlighted in Johnson’s “The Other Mothers” spot, advertising has come a long way in representing the personal issues of modern families. For the people making those ads, it’s a different picture behind…
Mar
15
Has DEI in Global Marketing Improved? WFA Launches Census to Find Out
Posted in: UncategorizedThe World Federation of Advertisers (WFA) is calling on marketing and advertising professionals around the world to participate in its second census measuring the state of diversity, equity and inclusion (DEI) across the industry. It is the most comprehensive survey focused on DEI in global marketing, covering 33 markets worldwide and supported by 10 organizations,…
Mar
15
When Good Brands Make Bad Products: Inside the Museum of Failure
Posted in: UncategorizedPerfection is out. We want our heroes flawed, our romantic comedies realistic and our images un-retouched. But does this mean the world’s biggest brands are ready for a traveling exhibit called the Museum of Failure that showcases their unloved products? “No,” laughed Samuel West, the project’s founder and an organizational psychologist by trade. “Nobody wanted…
Mar
15
This CSO Partners With Founders of Color to Develop Brands
Posted in: UncategorizedBeing a chief strategy officer is the most fun Martin Ekechukwu has had in a long time. Ekechukwu leads strategy for A-Frame Brands, a Los Angeles-based holding company that builds solutions for underrepresented and underserved groups. It launched Kinl? Skincare with Naomi Osaka and baby care line Proudly with Gabrielle Union and Dwyane Wade. Being…
Mar
15
ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs
Posted in: UncategorizedWhen IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe–paired with human editors–against internal and external teams of copywriters to write digital content for financial clients. Each team’s results…
Mar
15
Infographic: The Time Is Right for Private-Label Brands to Sway Shoppers
Posted in: UncategorizedHigh inflation has made buying everyday goods–from yogurt and ketchup to trash bags and laundry detergent–more taxing on households across the country. As a result, a growing number of shoppers are reaching for store brands, also known as private labels, to help ease the cost of keeping their refrigerators full and pantries stocked. Last year,…
Mar
15
SXSW 2023: “Web3 não passa de uma buzzword de marketing para justificar golpes, fracassos e fraudes”
Posted in: Uncategorized
Molly White iniciou sua carreira como engenheira de software, mas sua experiência como editora voluntária e administradora da Wikipedia desde 2012 ajudou-a a desenvolver habilidades de escrita e pesquisa, além de um olhar crítico para identificar informações incorretas, imprecisas ou tendenciosas. Foi com esse radar ligado que Molly ficou conhecida por seu site, Web3 Is …
Leia SXSW 2023: “Web3 não passa de uma buzzword de marketing para justificar golpes, fracassos e fraudes” na íntegra no B9.
Mar
15
TikTok considers splitting from ByteDance if proposal with US fails
Posted in: UncategorizedA divestiture, which could result in a sale or initial public offering, is considered a last resort.
Mar
15
Hallmark’s upfront to feature adventurous meetings for advertisers
Posted in: UncategorizedExcursions include a wellness evening with celebrity fitness instructors, a baking class with Magnolia Bakery and more.
Mar
14
Laboratoire Gallia – 4th Term (2023) :45 (France)
Posted in: Uncategorized
Household
Laboratoire Gallia – 4th Term – Gallia is the commercial name of Aptamil baby formula in some European markets
Mar
14
The Speed of Culture Podcast: Finance Marketing Strategies to Bank On
Posted in: UncategorizedTD Bank has always positioned itself as “America’s Most Convenient Bank.” As the financial service space evolves, brands have to keep pace with these changes to meet their customers’ needs. So, how does TD Bank adapt to this ever-changing landscape to keep on its value proposition? In this episode of the Speed of Culture podcast,…
Mar
14
Women’s March Madness ad inventory sells out
Posted in: UncategorizedESPN announced that it had filled all “in-game sponsorship opportunities” for the women’s tournament.
Mar
14
Augment – You but faster – Your scooter. Your rules. (2023) print ad (Finland)
Posted in: Uncategorized
Mar
14
KFC – Double Down, Double Double Down (2023) :30 (USA)
Posted in: Uncategorized
Food
Seems like the weird snap-chat filter face style is high fashion right now, as the KFC double down ad here uses the look for a rap remix that’s a
Mar
14
SXSW 2023: Austin continua weird? Nem tanto
Posted in: Uncategorized
Estar no SxSW depois de um intervalo de três anos tem sido uma experiência diferente. Percebe-se muitas mudanças, desde o crescimento da cidade, com muitos edifícios sendo erguidos, o perfil dos participantes mais corporativos e uma certa pasteurização do conteúdo. A esquisitice de Austin está se perdendo aos poucos. Pode ser uma impressão pessoal, a …
Leia SXSW 2023: Austin continua weird? Nem tanto na íntegra no B9.
Mar
14
Roku City Comes to Life to Highlight Expanded Best Buy Partnership at First SXSW Pop-Up
Posted in: UncategorizedWhen Roku decided to head to SXSW for the first time, it didn’t just bring a small team–it created an entire purple-drenched city occupied by friendly monsters. And it all started with one well-known screensaver. For March 11-12, the streaming platform invited festivalgoers inside Roku City, an immersive look into the vibrant cityscape known by…
Mar
14
Amazon Prime – "Tache" (2023) :60 (UK)
Posted in: Uncategorized
Mar
14
Tesco – Feel the power to lower prices with Tesco Clubcard (2023) :30 (UK)
Posted in: Uncategorized
Food
When her Tesco clubcard is accepted and she scores discounts for being a Tesco regular.
Mar
14
Inside Fashion Retailer Asos’ Play for Retail Media Budgets
Posted in: UncategorizedFashion likes to be ahead of the curve, and getting a shoe-in with retail media–one of marketing’s buzzier trends–is no exception. Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts. They’re swallowing up ad…
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