Mar 14

Inside Fashion Retailer Asos’ Play for Retail Media Budgets

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Fashion likes to be ahead of the curve, and getting a shoe-in with retail media–one of marketing’s buzzier trends–is no exception. Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts. They’re swallowing up ad…

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