Eating animal meat is going out of fashion among an increasing number of people adopting vegan or plant-based diets. Now, the charity People for the Ethical Treatment of Animals (PETA) is urging people to give up wearing animals, too. The organization’s new campaign highlights animal cruelty in fashion and asks consumers to stop buying and…
The Creator Equity Fund got off to a slow start hiring staff and has suffered from shifting priorities.
Like many legendary dishes, the origins of penne alla vodka (a staple of Italian-American cuisine) are heavily disputed. Chef Luigi Franzese, who worked at Orsini Restaurant in New York, is reported to have invented the sauce in the 70s. Other food historians believe it was conceived later in the 80s by James Doty, a Columbia…
GM’s head of performance marketing talks at Adobe Summit about clean cars and clean data.
For USA Today parent company Gannett, social media success has little to do with the news. Two of its editorial franchises, Humankind and Problem Solved, have seen growth in their social reach across TikTok, YouTube and Instagram, where the brands have prioritized vertical video formats. There, the media company has used the viewership to generate…
Their highly-engaged social audiences make them strong choices for brands.
With tech giants now beginning to work the latest advances in generative artificial intelligence into their enterprise offerings, their next step is selling businesses on the potential of the technology. This year’s Adobe Summit is offering a preview of what that pitch might look like when it comes to marketers, some of whom have been…
Increasingly, consumers are turning to buy now, pay later services to pay for their groceries amid record-high prices.
With global influencer marketing spend set to hit $22.2 billion by 2025, according to Statista, WPP is tapping into the burgeoning market with the acquisition of The Goat Agency, one of the most promising agencies in the space. The agency, which offers data-lend influencer marketing campaigns, was founded in 2015 by chief executive (CEO) Arron…
CMO Elliott Bundy on how the insurance and fintech player jump-started awareness by putting its name on Pittsburgh Steelers stadium and other venues.
There is a cyclical trend within global marketing teams, vacillating from a centralized structure to one that is decentralized. Which way a brand goes depends largely on the economy and the cost savings that can be had. Despite success by major brands in running local, decentralized teams, the pendulum is swinging toward more centralized systems….
Over the past six months, there has been an increase in agencies launching practices around AI.
After criticizing A.I. companies for liberal bias, programmers started envisioning right-wing alternatives, making chatbots a new front in the culture wars.
With macroeconomic headwinds globally placing a squeeze on revenue growth, organizations are prioritizing an alignment of their sales and marketing strategies to better engage target customers, new research has discovered. According to Gartner, which polled 200 sales leaders at the end of last year, the majority of sales organizations have faced challenges in bringing their…
4 ways to correctly manage influencers, environmental claims and customer reviews.
With global video game revenue expected to hit $365 billion by the end of 2023, and users expected to reach 3 billion by 2027, there is an incredible opportunity for brands to reach a massive untapped audience. And it turns out, younger gamers are increasingly persuasive when it comes to what their parents buy. Research…
A Adobe anunciou hoje (21) o lançamento do Project Firefly, uma iniciativa para integrar recursos de inteligência artificial (IA) aos seus softwares de design e marketing. Com o objetivo de transformar a experiência do usuário e aumentar a produtividade, a empresa busca equilibrar o uso de IA generativa com as preocupações de criadores e artistas …
Leia Project Firefly: Adobe integra inteligência artificial aos seus softwares de design e marketing na íntegra no B9.
A essa altura você já leu uma penca de artigos sobre SXSW 2023, entendeu que a Web nunca mais será a mesma e que a Inteligência Artificial (IA) veio para ficar de vez e vai ser nosso assistente para tudo já, já, como parte primária da vida. A IA não vai roubar o job dos …
Leia SXSW 2023: Dessa vez Austin me assustou mais que inspirou, culpa dos próximos sete anos na íntegra no B9.
Estamos diante de uma transformação radical na maneira como as informações são coletadas e compartilhadas. Nem bem conseguimos compreender os prós e os contras da era digital e já temos que dar conta de avaliar a chegada de uma nova internet, baseada em inteligência artificial. Como compreender os novos modelos de interação que serão incorporados …
Leia Mais tecnológicos e mais (ou menos) humanos? na íntegra no B9.
At the start of a pretrial hearing for the $1.6 billion defamation trial, the judge said he was still weighing whether to issue a summary judgment.
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