Any company can launch programs and blast out marketing and social media messages for February’s Black History Month–as well as Pride Month, Hispanic Heritage Month or other similar periods of DEI recognition. But if the brand isn’t creating change within its workforce, policies, customer interaction or overall culture, it’s “writing a fiction story,” according to…
For more than a decade, performance marketers distinguished themselves with their skill in stringing together the perfect set of keywords for Google or picking the right attributes for a likely-to-purchase audience on Facebook. But as both platforms lean more heavily into automation, marketers say these skills are becoming less relevant, in favor of chops in…
If there’s a single Italian recipe that generations of cooks fuss and disagree over with equal relish, it’s tomato sauce. Do you use fresh tomatoes or canned? Olive oil or butter? Let it simmer for an hour or a day? It always depends. If there’s any agreement among foodies about marinara sauce, it’s probably this:…
Your opinion doesn’t matter. Mine doesn’t either. Not really. Because opinions don’t drive business results. In fact, opinions often mislead. They can be like a head fake, as football coaches call it. Those coaches teach defenders to ignore the runner’s head and focus on the hips, because the hips don’t lie–the runner is heading where…
In the 1960s and ’70s, he created indelible images of the city’s combustible mix of art, rock ’n’ roll, new Hollywood and social ferment.
What makes your brand worth listening to? It’s all about the story your brand is telling–and how. In this episode of Let’s Talk About Brand, we sit down with Scott Newman of branding agency work x work and the audio storytelling festival On Air Fest to discuss the importance of telling your brand story through…
(TrendHunter.com) Indulgent Valentine’s Day gifts are always a safe bet and many brands take advantage of the romance-driven holiday to market their products or create limited-edition specialty offerings. Heart-…
The privately held publisher The New Republic, a 109-year-old title that offers leftist political analysis and reporting, has hired Michael Caruso as its chief executive officer and publisher. Caruso begins the role Tuesday. The appointment fills a chief executive position left vacant since 2016, when owner Win McCormack purchased the title from Facebook cofounder Chris…
AMC Networks is switching things up ahead of the upfront. Top line Today, the company announced a strategic reorganization of its commercial revenue group, giving additional responsibilities to key leaders and creating new teams focused on sales and pricing/planning. The leaders taking on expanded roles in the reorganization will be heavily involved in driving upfront…
The media company looks to simplify the sales process ahead of this year’s upfront.
Money problems are one of the leading causes of divorce, and couples who regularly discuss their household budget and debts report having happier relationships than those who avoid the subject. The Canadian Imperial Bank of Commerce, known as CIBC, is drawing attention to the connection between love and money with a campaign from Courage that…
On this episode of Brave Commerce, Esi Eggleston Bracey, president of Unilever USA and CEO of personal care, North America, talks about creating a human-centric brand. From her work at P&G to developing Febreze, Bracey has found ways to drive profits while helping people. As national demographics shift, brands need to change and increasingly personalize…
Instagram allows users to mark topics they’re interested in in order to influence the suggested content they’ll see as they use the photo- and video-sharing platform. Users can flag interests in a variety of categories, such as “Pop Culture,” “Humor” and “Music.” Our guide will show you how to manage your interests in the Instagram…
Throughout his career as an athlete, Patrick Mahomes has been defying the odds. Though that’s true dating back to his early days in college sports, and doubly so for his recent success with the Kansas City Chiefs–he’s helped lead the team to three Super Bowls since 2019 and, as of the big game on Feb….
Magna hosted its third annual Equity Upfront, where programmers shared 2023 outlooks and how advertisers can diversify their media budgets.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
