Birk Creative’s JinJa Birkenbeuel on working with helpers—and being a helper yourself

The agency CEO shares her thoughts on the making of the “We Got You” campaign.

Mondel?z Moves Global Production Duties Out of S4 Capital Into WPP, Publicis

Mondel?z International has moved part of its global content production contract into WPP, two years after appointing S4 Capital to handle it alongside Publicis Groupe, which has also picked up a larger share as a result. The global confectionery and snack maker, which owns brands such as Cadbury, Philadelphia, Sour Patch, Milka, Toblerone, Ritz and…

Haribo hires Colle McVoy for U.S. retail marketing

Haribo hopes to become the go-to gummy brand in American stores.

Collaboration Backpack Ranges – The Huckberry x Mystery Ranch Desert Tracks Collection is Rugged

(TrendHunter.com) The Huckberry x Mystery Ranch Desert Tracks Collection is a new collaboration range of accessories perfect for adventurers to incorporate into their closet as a way to maintain agility during their…

Volvo Cars’ New Brand Platform Aims to Convey the Feeling of Safety

With the release of its latest electric vehicle (EV), automaker Volvo Cars have introduced a new brand platform, “For Life,” aiming to showcase to customers how their feelings affect how they drive. Volvo Cars have recently launched its fully electric SUV, the Volvo EX90. The brand has worked with AKQA and Grey to develop a…

Inside Squigs beauty brand's rapid rise using TikTok marketing and smart PR

Ulta, Urban Outfitters and NBC’s “Today” have given the 11-month-old brand their stamp of approval.

How PurposeBuilt Brands plans to battle bigger rivals

Company that put purpose in its name enlists new agency Hanson Dodge to unleash Green Gobbler.

Podcast Companies Face Layoffs, Budget Cuts and Scuttled Deals

“The dumb money era is over” as layoffs, budget cuts and scuttled deals challenge a long-booming industry.

Innocean USA names Jason Sperling CCO as he returns to agency side

Former Honda creative lead at RPA will take the reins on Hyundai, after several years at Meta Reality Labs.

Maximizing Space Efficiency With Compact Office Furniture

Modern workplaces must have an appealing reception area. It is the ambience, upholstery and well-kept accessories that draw the guest’s attention to the reception. Also, the area requires an immaculate seating arrangement for the people to collect themselves after they drop by. The staff employed at the reception has to be well-groomed, possess the qualities of a raconteur, mind his/her Ps and Qs and come across as sophisticated.

Several directors, heads and company CEOs invest in costly furniture at the reception to make people feel at home and elevate the productivity of work.

Gresham Office Furniture has been noted for providing people with the best range of furniture that is not only ergonomically designed but extremely comfortable to use while doing high-brow work.

Salient Features Of The Office Furniture

Is Styled Impeccably

The reception desk for sale usually has an L-shaped appearance. It is coated using an acrylic panel and has fabric detailing to make it look easy on the eyes.

Also, some of them have curved transaction boxes and rectangular bases with matching storage compartments. Apart from this, some of the high-grade desks have a laminate finish and metallic covering.

The espresso or coffee-tinged laminate is an added feature that makes workplaces well-adorned. The ample desk space makes movement possible and provides people with some respite from constricted offices.

Going by popular opinion, the l-shaped reception desk is preferred by the employees because of the sleek design, magnificent appearance, hardwood finish and comfortable seating.

Reception desks accentuate the workplaces and also complement the décor. the different designs elevate the productivity of work and make the employees less exhausted at the end of a hard day’s work.

These keep spine issues and complacency away by providing people with all the ounces of energy to do high-brow work.

Blend Different Styles

The lounge chairs, padded sofas and settees in the waiting areas add to the look of the workplaces. The comfortable modular seating arrangement, armless chairs and fabric guest chairs elevate the workplace. These brighten the interiors and make them sparkle with a gamut of colour.

Company owners can go in for different seating options that match the ambience of the offices. After all, to do high-brow work employees do need impeccable furniture. This relieves stress, makes them take up challenging tasks and does not exhaust them at the end of the day.

Embellish The Workplace Ambience

Having comfortable chairs, desks, tables and immaculate office furniture adds to the productivity of work. A stream of employees looks forward to dropping by the workplace to experience the comfort of the office environs.

High-brow office work requires comfortable sitting and proper access to different storage compartments to forage for files, documents and contracts.

Gresham Office Furniture encapsulates branched ergonomic chairs, reception desks and a sitting lounge for the guests. The seating area has chairs with a sleek design, firm, and ergonomically built and the double-woven nylon backrest provides comfort to the person accommodating the highest load without collapsing or shattering into pieces.

The best office store has ergonomically designed furniture that is extremely stylish and keeps the interiors looking filled.

In addition to this, modern office guest chairs add to the ambience,  have a well-polished look and are made with high-grade materials.

Summing it up, employees must work on comfortable office furniture that brings out the best in them. These increase the productivity of work and add a dash of modernity to the offices.

The post Maximizing Space Efficiency With Compact Office Furniture appeared first on 10AD Blog.

Netflix Shuns Live Sports but Embraces Sports Documentaries

Unlike many of its rivals, Netflix has not pursued showing live games. Instead, it has invested in series on professional auto racing, tennis and now golf.

uncomfortable sleeping / Une plate copie?

THE ORIGINAL?
Sova quality beds – 2019
Nominee at Guldägget Awards
Source : Adsoftheworld, Cresta Awards Silver
Agency : Garbergs (Sweden)
LESS ORIGINAL
CitizenM Hotels – 2022
Click the image to enlarge
Source : Lurzer’s Archive
Agency : Kesselkramer (The Netherlands)

Movie trailers in Super Bowl 2023 highlight studios' need for a post-pandemic boost

This year’s Big Game saw several studios promoting flashy films, with some yielding extraordinary engagement scores.

Nike Enters the Boxing Ring to Boost Girls’ Self-Confidence in Sports

While some sports brands have recently made efforts to become more inclusive, certain groups still face barriers to getting involved with physical activity. For example, a 2021 Sport England study uncovered that Black children are the least likely to be physically active–mainly because they are twice as likely to live in deprived areas with less…

Royal Match Players Become Actual Royalty in Dream Games Ad

Mobile gaming company Dream Games is promoting its free-to-play game Royal Match with a campaign that showcases the “royal treatment” its players receive. The puzzle game, in which players help King Robert to restore his castle while winning their own rewards, was the first to be released by the publisher in February 2021. The multimillion-dollar…

How Mountain Dew Pitch Black Got in the Ring at WWE’s Royal Rumble

The WWE wanted to bring back brooding superstar Bray Wyatt for the first time since July 2021. PepsiCo sought to resurrect its Pitch Black flavor of Mountain Dew, which had been dormant since 2019. Tag teams have formed under far flimsier premises. Almost a year before WWE’s Royal Rumble on Jan. 28, WWE and PepsiCo…

Infographic: Diverse Audiences Value Brands That Show Up Where They Are

People shopping for everything from shampoo to furniture to life insurance look different today than they did a decade ago. Between 2010 and 2020, the percentage of U.S. residents who identify as white fell from 63.7% of the total population to 57.8%, according to the Census Bureau. With more of everybody else, marketers have an…

Dove cria cadeira de praia acessível para promover inclusão de corpos diversos

Dove

Para tornar as praias brasileiras mais inclusivas, a Dove criou uma cadeira especial que atende a diferentes corpos. A iniciativa surgiu após a marca realizar uma pesquisa para entender as dificuldades que as pessoas com deficiência e obesidade enfrentam para frequentar as praias no verão. De acordo com os resultados da pesquisa, mais da metade …

Leia Dove cria cadeira de praia acessível para promover inclusão de corpos diversos na íntegra no B9.

Após desafio no TikTok causar onda de roubos de carros, KIA e Hyundai convocam recall em massa

hyundai tiktok

Usuários do TikTok frequentemente participam de muitos desafios. Alguns bem inocentes, outros de gosto duvidoso ou, até mesmo, bastante perigosos. O “Kia Challenge” talvez seja de uma categoria diferente, já que nenhum outro – até onde se saiba – ocasionou centenas de roubos de carros em todo Estados Unidos. É o que mostra um relatório …

Leia Após desafio no TikTok causar onda de roubos de carros, KIA e Hyundai convocam recall em massa na íntegra no B9.

How This HBO Max Marketer Launched Some of Streaming’s Biggest Hits

The executive behind global campaigns for hit shows such as House of the Dragon, The White Lotus and The Last of Us didn’t even plan on a career in marketing. Pia Barlow, evp of originals marketing at HBO Max, has been in the business for 18 years. But long before that, she first began her…