Last summer, the IAB Tech Lab released new guidelines that effectively declared out-stream the primary path for web video inventory moving forward. Those of us who have been around awhile–and associate the term “out-stream” with glacial page speed and scammy ad units–are doing a double take. Historically, out-stream ads have not been favored by publishers…
P&G expands reach, cuts costs, automates more and wants media shops to find future capabilities.
The Hollywood multitasker provided a steady hand at a somewhat tumultuous time for the talk show. He will be replaced by Mark Consuelos, the husband of “Live” co-host Kelly Ripa.
From the outside of its cage, it is the most ordinary of household animals: a hamster. But unbeknownst to its owner, there is something remarkable about this pet. A musical hamster is the unusual star of a new campaign from Pringles, which promotes its new Multigrain range with the tagline “wonderfully different.” Created by agency…
The ‘More to Life’ campaign highlights the star’s off-court passions as PepsiCo’s premium water brand shifts focus to ‘functional hydration.’
Make way for a new term in your sustainability lexicon: greenhushing, a practice stemming from brands’ fear of appearing to greenwash. As people become more aware of, and concerned about, climate change, they’re increasingly holding brands accountable for how their operations are impacting the planet–and whether they’re upholding the claims made in their marketing. Rather…
Bradley Rogers takes on position and will maintain his role as global chief operating officer and president of MRM New York.
Departure of Marne Levine is a moment to reset how business and products play together.
From celebratory radio specials to Super Bowl partnerships, here are the top 5 DE&I campaigns you need to know.
Lisa LaFlamme was dismissed after a decades-long TV career, not long after she stopped dyeing her hair, setting off debates across Canada about sexism, ageism and going gray.
Although AI has been used in PR for a while, tools from Edelman, Stagwell and others are adding generative AI and focusing on real-time results.
Ela já foi cancelada pela direita norte-americana, acusada de ser porta-voz do wokeismo, e se tornou peça fundamental na campanha de M&M’s no Super Bowl de 2023. E agora, a mascote Roxa dos confeito coloridos chega ao Brasil para integrar o restante da turma. Assim como nos EUA, o propósito da personagem é celebrar a …
Leia Alvo de polêmica nos EUA, M&M’s traz nova mascote, Roxa, para o Brasil na íntegra no B9.
O SXSW, uma das maiores conferências de tecnologia, música e cinema do mundo, está chegando e a organização anunciou novos palestrantes que estarão presentes no Centro de Convenções de Austin. Alguns dos destaques incluem a atriz inglesa Tilda Swinton, que participará de um painel sobre cinema, e o ator Robert Downey Jr, que discutirá cibercrimes …
Leia SXSW 2023: Tilda Swinton, Robert Downey Jr e CEO da OpenAI estão entre os novos palestrantes divulgados na íntegra no B9.
Neste comercial de 30 segundos da Apple no Canada, a lanterna do iPhone é bem destacada em uma divertida cena estrelada pelos jogadores de hóquei aposentados P.K. Subban e “Jumbo” Joe Thornton em um majestoso lago remoto. Usando a lanterna do iPhone para procurar por algo, os jogadores vagam pelo gelo em busca do objeto …
Leia Lanterna do iPhone 14 é destaque em divertido comercial da Apple com jogadores de hóquei na íntegra no B9.
A Netflix eliminou discretamente uma funcionalidade de UX que levou cinco anos em desenvolvimento. O botão “Surpreenda-me”, que reproduzia um filme ou programa aleatório com um clique, foi descontinuado por causa de seu baixo uso, segundo o Wall Street Journal. A função, que durou menos de um ano, foi desenvolvida para aliviar o fardo de …
Leia Adeus ao botão “Surpreenda-me”: Netflix descontinua função após baixo uso na íntegra no B9.
Advertising Agency: Adwants
Creative Director: Janardhan Pokala
Executive Directors: Prashanth Sridhar, Karthik Rajmohan
Art Director: Krishna Kumar
In a year of major growth, Roku is getting its priorities in order. During an earnings call on Wednesday, the company highlighted several key achievements, including finishing the fourth quarter of 2022 with an increase of 14.3 billion streaming hours, bringing its total hours up to 87.4 billion for the year. Additionally, Roku reiterated that…
(TrendHunter.com) The conceptual ‘PICNIC’ house has been designed as a nomadic home imagined with an ultra-configurable construction to support the needs of the inhabitant.
The home has a space-saving…
As many continue to celebrate Black History Month, lingerie brand Love & Nudes is shedding light on the inequalities of health care. In an effort to highlight the staggering data around the high death rate in Black women with breast cancer, Love & Nudes launched the Stage Zero Collection, the world’s first breast cancer screening…
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