With over 2,000 documented uses, WD-40 is something many people use to fix their creaky doors or remove squashed bugs from a windshield. However, the brand and Indian agency Sideways have come up with another creative–and yeah, fairly illegal–use for the legacy product. The brand launched a one-minute spot titled “Prison Break,” which follows a…
There’s a ginormous creature, covered head-to-toe in produce and foliage, lumbering around the neighborhood mall accosting random shoppers with questions about their eating habits. Does this oversized, faceless Veggieman get his sought-after insight into consumers’ diets? Of course not. Adults avoid him like, well, broccoli, and children run screaming. So maybe birthing a larger-than-life mascot–in…
The fast-food giant will speed up store openings and consider jobs cuts.
A number of specials are planned to promote the book, which has captured worldwide interest.
Toronto Raptors fans attending Friday night’s (Jan. 6) National Basketball Association tilt against the New York Knicks can enjoy the first ever 5G multiuser augmented reality experience on Snapchat thanks to a collaboration with Canadian telecommunications company Bell. The two companies said Bell is the first Canadian telecommunications company to leverage 5G technology to support…
New activations are making less noise and more sense.
In late 2022, H&M debuted “Metaverse Design Story,” a real-world clothing collection inspired by Web3. Think neon yellow dresses, futuristic jewelry and beaded bomber jackets. The futuristic mannequins in the brand’s Times Square storefront in New York stood as a testament to Web3’s on impact on physical fashion, which is ushering in design technology that…
VaynerMedia has brand account for Sierra Mist successor.
Forget electronics, advertisers want to talk about post-cookie ad targeting and measurement in Las Vegas.
Ad employment declined in three of the past four months. Overall U.S. employment kept growing last month despite stresses in the economy.
The “mad genius” journalist scored an exclusive interview with the genocidal Cambodian leader and covered his show trial, another worldwide scoop.
The U.S. edition of The Week Junior, an offshoot of the Future plc. The Week aimed at children ages 8 to 14, surpassed 100,000 paying subscribers last year after launching in March 2020, indicating there’s demand for media catering to younger audiences. The publisher is almost exclusively a print subscription product, with an annual cost…
Shrinking marketing budgets in the face of an impending economic downturn will change how brands partner with influencers this year.
Dunkin’ is making another change to its creative roster as the brand is making Publicis Groupe agency Leo Burnett its new lead creative agency, according to four sources familiar with the account change. After current projects are completed, it is unclear whether the brand will continue to work with Anomaly, which it previously named AOR…
4 trends for shops to watch.
Composers are increasingly in demand for trailerization — reworking existing tracks by artists including Kate Bush, Nirvana and Kendrick Lamar to maximize their impact in film and TV previews.
The days between Christmas and New Year’s Eve are known for sleeping, eating and losing track of time. It’s also a particularly effective period to buy digital advertising, given that ad prices are low and people are scrolling on their phones. Q5, the adspeak for this period, is elastic, with some marketers saying it stretches…
GM retakes the U.S. sales crown from Toyota and High Noon is now the biggest U.S. spirits brand—plus, why it was a bad week for Amazon.
A decade of bingeing has transformed storytelling and viewing habits. But we may be starting to hit that transformation’s limits.
New activations are making less noise and more sense.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
