R?my Cointreau has had a sniff of Super Bowl advertising, and now wants to drink it all in. Two years ago, the French spirits company bought a 30-second ad for its Cointreau liqueur in 15 U.S. markets. In 2022, it expanded to 17 markets for its 30-second ad featuring The Botanist gin brand. This year,…
Across all its broadcasters, NFL regular season games averaged 16.7 million viewers, down from 17.1 million viewers last year.
Nurses are quitting … but they don’t want to. That’s the simple-yet-complicated message of connectRN’s new campaign “unResignation Notice,” a call-to-action created by Adweek’s 2022 Midsized Agency of the Year, Mischief @ No Fixed Address. The clinician-serving platform is hoping its new campaign breathes life into a nursing community that is teetering in critical condition…
This year’s Cannes Lions International Festival of Creativity jury chiefs include the first from a Middle East agency.
(TrendHunter.com) The Nothing mini phone concept has been designed by Priyanshu Jaiswal as a compact take on the namesake brand’s original Nothing Phone (1) for enhancing consumer connectivity capabilities….
Now you have a full-time employment offer, until you don’t. Engineer and writer Gergely Orsoz tweeted earlier this week that Meta began rescinding full-time job offers for positions in its London office, particularly for recent graduates who were due to start in February. A spokesperson for the company confirmed the move, saying, “As we continue…
A new Ad Age-Harris Poll reveals consumer attitudes about the beleaguered airline, more than two weeks after its holiday scheduling chaos.
The appointment of Ms. Blumenstein, a deputy managing editor at The Times, is a part of a broad overhaul of the news division at NBCUniversal.
In creating its first booze-free cocktail in a can, Molson Coors asked consumers what they wanted in a temperance-minded drink and, more specifically, what they did not want. The answer–no virgin margaritas or faux-gronis, please–led to Roxie, a line of ready-to-drink cocktail alternatives developed with seasoned mixologists and launched to coincide with the annual Dry…
Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where their budgets are going all the more. According…
Report for CIMM, ANA and 4A’s finds divergence of interests and progress on new video currencies.
A company’s heritage is often a reliable incubator for its mascots. When Borden sought to convince consumers that pasteurized milk was safe to drink during the 1930s, for instance, the smiling face of Elsie the cow made the sale. And KFC’s Colonel Sanders (you know, the smiling elderly gent with glasses and a white goatee?)…
Home Depot is highlighting its disaster relief efforts of the last three decades in a new documentary-style film with Imagine Entertainment.
(TrendHunter.com) The OnePlus Buds Pro 2 have been unveiled as a premium audio accessory created in collaboration with Dynaudio as a feature-rich product perfect for listeners of all kinds to take advantage of.
The…
The events business came roaring back in 2022, led by developments in hybrid and virtual programs, especially smaller, repeatable events. And the outlook for 2023 remains bright, according to a survey of marketing professionals across the U.S., EU and U.K. by event marketing technology firm Splash. In-person events in particular will continue to drive growth,…
Amazon Fire TV sees streaming video evolving rapidly, offering advertisers new opportunities to reach engaged customers as they discover new entertainment.
 |
 |
| THE ORIGINAL? SMART – 2007 Click the image to enlarge Source : IdeaCreativa, Adeevee Agency : Contrapunto Madrid (Spain) |
LESS ORIGINAL Mobilize – 2023 “Let’s rethink the space we give to cars in our society” Source : Adsoftheworld Agency : Razorfish Paris (France) |
This week, the GQ franchise GQ Sports announced the launch of its first consumer event, a one-night celebration tied to the Super Bowl called the GQ Sports Style Hall of Fame, an effort that will strengthen the experiential portfolio of Cond? Nast and draw more brands’ sports marketing budgets. The event, which takes place in…
Employment in the ad industry is slowing, so agencies and marketers will be making fewer but smarter hires of people who can work across various disciplines.
After a difficult few years, our world still isn’t short of challenges. Amid global economic pressures, an escalating climate crisis, a war in Europe and increasing austerity, brands are meeting consumers where they’re at when it comes to design: in need of escape. Creatives are embracing visual styles that reflect both our chaotic social climate…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
