In this episode of Brave Commerce, Joy Simonsen, head of global consumer ecommerce at 3M, talks about how the brand’s “maker culture” has contributed to its success in both the b-to-b and b-to-c ecommerce world. Simonsen starts by speaking about how leveraging b-to-b ecommerce provides incremental profits for b-to-c and how both work hand and…
Foo Fighters frontman Dave Grohl stars in a Crown Royal Super Bowl ad teaser.
The departure of Madeline McIntosh, who has led the country’s largest book publisher since 2018, is the latest shake-up for the company during a turbulent period.
Global hotel, airline and vacation rental brands are all poised for a 2023 bounce in travel. Rail companies, too, are preparing for a resurgence of train travel. According to the 2023 Pinterest Predicts survey, pins related to train travel were up significantly from Sept. 2020 to Sept. 2022: Inter-railing Europe aesthetic: +105% Train trip aesthetic:…
There are many attribution and measurement solutions that are as accurate as the tools of the past, and that’s where the industry needs to be headed.
The rapper and producer will not be doing a jingle, however. Watch the teaser here.
A lot of ink has been spilled about the Great Resignation, which has resulted in staffing shortages and a war for talent across the advertising industry. Now, research from the U.K. Advertising Association and think tank Credos has a cold, hard look at the reality. Gleaning insight from 20 HR bosses at brands and agencies,…
The league was certified by ByBlack, the U.S. Black Chamber of Commerce, as a Black-owned and operated business in October.
It’s been nine months since WPP announced more consolidation inside GroupM, with its largest and perhaps best-known agency, MediaCom, merging with the digital performance marketing agency Essence. Today, that merger is finally complete, and EssenceMediacom is in business. The agency’s U.S. CEO, Jill Kelly, has coined Jan. 31 the agency’s Founder’s Day, she told Adweek….
With its tailgate concert as the kicker, TikTok is talking to brands about comprehensive ad deals for the Big Game.
Rather than splurge on national spots, many travel brands are trying to capitalize on the Super Bowl in other ways as the travel category faces a slowdown.
The move came as part of cost-cutting measures under which the news service is also ending its radio programming in 10 other languages, including Persian, Chinese and Hindi.
The official launch comes nine months after the merger was announced.
The revival of the 1980s show is the most popular new sitcom in years. Even some of the people behind it are surprised by its early ratings success.
It’s showtime for Paramount+. Today, Paramount announced that it will integrate Showtime into Paramount+ across both streaming and linear later this year. With the change, the Paramount+ premium streaming tier and Showtime linear network will rebrand as “Paramount+ with Showtime” in the U.S. In a memo to employees, Bob Bakish, president and CEO of Paramount…
Katy Perry, armed with a feather duster, goes to work tidying a shelf of booze-free booze at a speciality retailer called Boisson. She also fusses over a window display filled with flowers, fruit and glassware on a table set for an upscale cocktail party. While the famous pop singer playfully refers to herself as “the…
The first five years of a child’s life are a crucial stage of development, but research shows that few people understand how this period shapes future adults and society. That issue is now coming into the spotlight in Britain, where a member of its royal family-Catherine, Princess of Wales-is spearheading a major campaign to raise…
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