Brotherly Rivalry Takes the Field in the NFL’s Pro Bowl Games 2023

Though they’ve changed form many times over the decades, the Pro Bowl Games have been kicking since 1939, making them one of the NFL’s proudest traditions. Keeping things fresh after 80-plus years in the making might not be easy, but even in 2023, the brand is introducing new elements, including the first-ever NFL Flag Football…

Dee Snider Sings for His Supper in New Campaign for Audio Tech Brand

Dee Snider can still screech out a tune that harkens back to his Twisted Sister days–and shatters any nearby drinking glass. But his hearing hasn’t aged quite as well after all those years of heavy metal stardom. So when Snider finds himself at a noisy restaurant, he and his rock singer friend have to bust…

Anthropic Said to Be Closing In on $300 Million in New A.I. Funding

Anthropic specializes in generative artificial intelligence, a hot investment in Silicon Valley. The new funding could value the company at roughly $5 billion.

Heinz Puts Super Bowl’s Use of Roman Numerals on Trial

International food producer Heinz is having some fun around the number 57 that appears on its tomato ketchup bottles, tying it in with this year being the 57th Super Bowl–or LVII as it’s branded. Heinz 57 is an iconic piece of advertising, referring to the number of different varieties offered by the food company. It…

‘GMA3’ Co-Anchors T.J. Holmes and Amy Robach to Leave ABC After Scandal

T.J. Holmes and Amy Robach, who co-hosted “GMA3,” were both married when they began a romantic relationship.

TikTok: How to Receive Direct Messages From Everyone

TikTok now allows users to receive direct messages from every other user on the platform, even if they aren’t following them. In order to receive direct messages from everyone, users will need to change a setting in the application’s Privacy menu. Our guide will show you how to receive direct messages from everyone in the…

Why Super Bowl auto ad spending is trending down

The economy and supply concerns weigh on automakers—and fewer are using the game to push electric vehicles.

Molson Coors and DraftKings Will Let Fans Guess the Details of Its Super Bowl Ad to Win $500,000

Just as beer ads have become synonymous with football, a viewer cannot watch a sporting event without being inundated with sports betting ads and betting lines on the bottom ticker of the broadcast. Now, thanks to Molson Coors and DraftKings, there will be a Super Bowl ad where those worlds collide. Molson Coors has previously…

Watch the newest commercials from Macy’s, Allspring, Hulu and more

Allspring Global Investments says, “We dissect the market from every angle.”

 

Kathryn Hahn Plays an Outlaw CEO in HubSpot Campaign

CRM platform HubSpot ran its first global brand campaign in February 2022, casting Emmy-nominated actor Kathryn Hahn as a pirate CEO. Now the “HubSpot Success Stories” campaign is moving from the high seas to the Wild West with a new pair of spots from 72andSunny New York starring Hahn as the leader of an outlaw…

Molson Coors and DraftKings partner for Super Bowl ad

Online gaming platform taking free fan bets with a $500,000 prize pool asking people to guess details of ad featuring Coors Light and Miller Lite.

McCann Worldgroup Restructures Leadership and Creates Global CCO Role

IPG-owned agency network McCann Worldgroup has announced a restructuring of its leadership, with Daryl Lee set to become global chief executive officer as Chris Macdonald steps down. Among other changes, Alex Lopez, global president and chief creative officer of McCann Worldgroup, is leaving the company. With his departure, McCann will create one global CCO position….

Behind DTC tinned fish brand Fishwife’s rapid rise and entry into Whole Foods

The move marks Fishwife’s first national retail partnership.

Burger King’s ‘Whopper Whopper’—the wild ride of a maddeningly catchy jingle

Agency OKRP on how the endless memes and parodies perfectly embody the brand promise.

McCann Global CCO Alex Lopez to depart amid larger reorganization

Suzanne Powers, Kate MacNevin, Nannette Dufour and Harjot Singh are being promoted to new global roles.

R/GA global media head Ellie Bamford departs

Ellie Bamford, who helped launch campaigns such as Reddit’s “Superb Owl,” is taking an undisclosed role at another agency.

Marketing winners and losers of the week

Skims capitalizes on “White Lotus” fame and Burger King scores big with brand recall—plus why it was a bad week for HomeAdvisor and Gucci.

Just Because You Have the Data Doesn’t Mean You Should Use It

Editor’s note: This is the third in a three-part series on what brands should do before entering Web3. Web3 does not solely represent a change in technological functions–there are also ethical ramifications to think about. As Web3 continues to develop, so does its ethos, along with how Web3 participants feel about the market, data privacy…

Fear of ChatGPT, plus the top 5 video creators for younger audiences: Datacenter Weekly

Also: Ad Age Best Places to Work 2023, macroeconomic news in a nutshell—and more.

On Trump’s Truth Social: Ads for Miracle Cures, Scams and Fake Merchandise

Truth Social, the social network started by former President Donald J. Trump, has struggled to attract large brands.