Your brand could host an arena-sized Super Bowl event that half of the attendees have trouble remembering in the morning, or it could curate a slightly more intimate affair that sets up its business calendar for the rest of the year. A Rolling Stone event at the Big Game may have received the big party…
Ahead of Super Bowl 2023, several brands will release their Big Game commercials.
I have a rule: If you make the predictions before the end of January, they still can come true for that year. My overall prediction is that 2023 will look a lot like 2022. We made a lot of progress on the retail media front. But because things moved fast, I would argue we now…
Both the top tier of the streaming service and the cable channel will be re-branded as Paramount+ with Showtime this year.
The cable network will be called Paramount+ With Showtime, and its programming will soon be integrated into the Paramount+ streaming app.
A die-hard football fan named Andrew has converted his garage into a mini-stadium, surrounding himself with team memorabilia and indulging in wacky game-day rituals. Iliza Shlesinger is here for it–up to a point. The comedian, returning for another round of Seagram’s 7 commercials, gets a peek into Andrew’s superstitious pre-kickoff habit. Namely, he kisses a…
A disputa acirrada entre Instagram vs. TikTok acabou ofuscando o Snapchat nos últimos anos. Ironicamente, a rede social que realmente apresentou alguma inovação recente, é também é a que ficou para trás na briga por mais usuários e verbas publicitários. Claro, não sem antes ter sido amplamente plagiada por todo mundo a sua volta. Mas …
Leia Snapchat aposta na surrealidade de seus filtros para conquistar um novo público na íntegra no B9.
Andrea Riseborough got the nod for the little-seen “To Leslie.” The Academy of Motion Picture Arts and Sciences is reviewing whether her A-list campaign violated rules.
Instagram allows users with business accounts to add a lead form action button to their profile on the photo- and video-sharing platform. Businesses can use this lead form to gather contact info and other information from the potential customers who visit their Instagram profile. Our guide will show you how to add a lead form…
In the age of streaming and social short-form video, the music video remains the key to breaking new artists and providing a solution for brand partnerships.
In this week’s episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller welcomes reporter Emmy Liederman and digital editor Colin Daniels to discuss the return of Billy McFarland, the architect of the notorious Fyre Festival and why three marketing agencies have decided that he deserves a second…
If you’ve ever found yourself wondering what life must be like for the staff at luxury resorts while watching HBO’s The White Lotus, this campaign from Peninsula Hotels beautifully gives us a glimpse–sans the messy plot twists. For its new global campaign, “Peninsula Perspectives,” the luxury hospitality brand goes against the grain, eschewing the traditional…
Quando a Mars anunciou, na semana passada, que iria tirar de circulação os famosos mascotes do M&M’s, muita gente acreditou. Segundo a empresa, os personagens seriam aposentados por conta de uma perseguição da direita conservadora norte-americana, que acusa a marca de politização e ativismo “woke”. A comediante e atriz Maya Rudolph é que seria escalada …
Leia A estratégia de M&M’s para trollar a extrema direita com falso rebranding no Super Bowl na íntegra no B9.
Ever since M&M’s updated its mascots a year ago to focus more on inclusivity and belonging, many loud voices on cable news and social media have expressed disapproval. Last week, the candy brand announced an “indefinite pause” on its spokescandies due to their “polarizing” nature. Critics cheered. “Go woke, go broke,” many tweeted. Tucker Carlson…
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